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Panorama della pubblicità e del marketing. Rivista bimestrale. Fascicolo 70 - Anno XIII - Dicembre 1962
In-8°, pp. 95, copert. edit. Contiene gli articoli: F. Houtart e W. C. L. Brandenburg, Alla scoperta dei "Teen-agers"; R. H. Rogers, Dare al pubblico di un film di RP Ciò ch'esso desidera; L. Lenti, Sviluppo economico e pubblicità; La metamorfosi della pubblicità nei métro parigini, intervista con Marcel Tordo; H. Stern, Importanza attuale dell'acquisto ad impulso; J. P. Cairns, Fornitori, dettaglianti e spazio sugli scaffali dei negozi; La pressione del marketing sulla tecnica dell'imballaggio, da Printers' Ink; P. Rémont, Grandi films pubblicitari per dettaglianti.
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Plakate. Funk-Spots. Design. Anzeigen. Illustrationen. Kinowerbefilme. Zeitschriftendesign. Verkaufsföderung. Kataloge. Interaktive Medien. Fotografie. ADC Buch 1997. Art Directors Club für Deutschland.
Frankfurt a. M./ Berlin., Art Directors Club Verlag - Verlag Hermann Schmidt Mainz., 1997. 678 Seiten mit zahlreichen Abbildungen. Zustand: Unbedruckter vorderer roter Vorsatz herausgetrennt, abgesehen hiervon ist das Buch in gutem Zustand. 4°. S OPappband mit Folienumschlag.
Referenz des Buchhändlers : 057630
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POWDER MONKEY. Cromolitografia ORIGINALE a colori su carta firmata G.E.R., cm 16x12 circa
(Codice GF/0072) Bellissimo inserto pubblicitario. Strappetto marginale, condizioni freschissime. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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POWDER MONKEY. Cromolitografia ORIGINALE del 1912 a colori su carta, cm 16x12,3
(Codice GF/0070) Bellissimo inserto pubblicitario. Condizioni freschissime. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Praktisches Kaufmanns-Wissen : für alle kaufmänn. Bereiche / Lutz Irgel (Hg.).
Augsburg : Weltbild-Verl., 1991. XVI, 580 S. Gr. 8°. Lizenzausg. OPpbd.
Referenz des Buchhändlers : 24299
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Praktisches Lehrbuch der Werbung / [Ludwig G.] Poth, Rippel, Pflaum...
Landsberg am Lech : Verlag Moderne Industrie, 1982. 344 S. : graph. Darst. Gr. 8°. 3. Aufl. OPpbd. (mi praktische Lehrbücher)
Referenz des Buchhändlers : 20535
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PROFILO ITALIA. UN CERTO STILE MADE IN ITALY. Design, arte, creatività italiana in mostra a Torino.
(Codice BN/2216) In 8° quadrotto (27,6x25 cm) 289 pp. Catalogo della mostra, illustrato con numerosissime foto a colori e in nero. Brossura editoriale, copertina illustrata di Armando Testa. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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ROYAL VINOLIA SOLIDIFIED BRILLANTINE. Cromolitografia ORIGINALE del 1912 a colori e oro su carta, cm 16x11 circa.
(Codice GF/0073) Bellissimo inserto pubblicitario. Condizioni freschissime. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Salute, farmaci e integratori in una visione sistemica: vigilanza su prodotti a base di isoflavoni di soia. Rapporto di ricerca
ill., br. Il presente lavoro propone una lettura del rapporto tra management e salute di matrice interdisciplinare che si sofferma prima sugli aspetti prospettici di una interpretazione sistemica del problema indagato, e presenta poi metodi e risultati di una ricerca empirica sul comportamento di consumo di integratori alimentari, sui relativi benefici e potenziali effetti indesiderati e sul problema delle possibili interazioni con i farmaci. In tale contesto, la scarsa conoscenza dei possibili rischi associati all'assunzione di integratori-nutraceutici e la necessità dí acquisire maggiori informazioni hanno indirizzato il gruppo di ricerca del Centro Interdipartimentale Pharma-Nomics del Dipartimento di Farmacia dell'Università di Salerno a progettare e realizzare una ricerca osservazionale specifica nel settore, con un progetto di farmacovigilanza attiva su tali prodotti, per i quali i dati di letteratura suggeriscono la necessità di approfondire le condizioni d'uso. Risultato di una collaborazione scientifica multidisciplinare, il lavoro evidenzia il fondamentale contributo interpretativo della visione sistemica quale insieme di schemi interpretativi generali comuni alle diverse discipline.
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Sammlung von Flaschenetiketten, aufgeklebt und in einem Leitz-Ordner geheftet. Vorhanden sind Etiketten von: Sekt, diversen Spirituosen, Wein (wenige), Fruchtweine, Limonaden und Sprudel, sowie einige Bögen mit Ausschnitten von Zigarettenschachteln.
Allermeist Deutschland, 70er und 80er Jahre. 78 weiße Kartonbögen im Format 21 x 29, 5cm, bis auf wenige Ausnahmen beidseitig mit hunderten von Etiketten beklebt.
Referenz des Buchhändlers : 23283
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Scarabeo Aprilia. Muoversi in sintonia con il suo nuovo: il caso scarabeo
<p>30 cm, rilegatura editoriale, titolo al piatto; pp. (48), numerose foto a colori nel testo, con diverse personalità dello spettacolo e dell'industriia in sella all'iconico scooter.</p>
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SEO, facile e operativo
br. Il nostro obiettivo è stato realizzare il manuale sulla SEO più essenziale, facile, intuitivo e pratico. Scritto da un esperto del settore, questo manuale si rivolge sia agli addetti ai lavori, in cerca di un fedele vademecum operativo, sia ai neofiti che vogliano apprendere la sapiente arte della search engine optimization. Sì, perché crediamo che questa disciplina sia il vero motore e fulcro, del mondo del web marketing e la sua conoscenza sia imprescindibile per chiunque voglia operare con successo nell'economia di internet.
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Seßlach, Kleinod des Coburger Landes. Mehrfarbige Umgebungskarte des Ortes mit eingeschalteten kl. Karten von: Stadtgebiet Seßlach, Heilgersdorf, Dietersdorf, Gemünda und Autenhausen.
München, Geographische Verlagsgesellschaft, o.J. (ca. 1990). Blattgröße ca. 46 x 31 cm, dreimal gefaltet.
Referenz des Buchhändlers : 23967
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STEFANIA LEVI FOTOGRAFA.
(Codice FO/0103) Volume In 16° con 20 tavole fotografiche a colori, a piena/doppia pagina: foto di ricerca personale creativa e Still Life per pubblicità. Cartoncino editoriale. Ottimo: come nuovo. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Strategie di marketing digitale applicate a diversi mercati
br.
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SUNLIGHT SOAP "GOLDEN PROGRESS IN THE EAST". Cromolitografia ORIGINALE del 1912 a colori su carta, cm 15,7x10,4
(Codice GF/0069) Bellissimo inserto pubblicitario. Condizioni freschissime. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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SUPERBRANDS. Eine Präsentation der stärksten Marken Österreichs. (Deckeltitel).
(o.O,Superbrands Ltd. 2007). Volume I. gr.8°. 115 S. mit zahlreichen Textabbildungen. Opbd. mit OU., Schutzumschlag leicht fleckig, Einband an den oberen Kapitalen etw. bestoßen, sonst gut erh.
Referenz des Buchhändlers : 0102-21
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Tausendsassa Kinderwäsche und -kleidung.
o. O., Tausendsassa, o. J. o. S. 4° Quart, Softcover/Paperback
Referenz des Buchhändlers : 98989
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The Art Directors Club Awards. Annual No. 79. ADC Annual Awards
New York., ADC Publishers., 2000. Herausgegeben vom Art Directors Club Verlag. 517 Seiten mit zahlreichen Abbildungen und einer beiligenden CD-rom. Zustand: Fußschnitt leicht berieben. Wettbewerbsschrift, zu Plakate, Funk, Fotografie, Typografie, Kalender, Grafik-Design u.a.. 4°. H OLeinen mit OUmschlag.
Referenz des Buchhändlers : 060120
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UN + POUR LA COMMUNICATION
Ministère de l'éducation nationale 1991. In-8 oblong de 103 pages. Exemplaire de bibliothèque. Très bon état.
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UN + POUR LA COMMUNICATION
Ministère de l'éducation Ministère de l'éducation nationale 1991. In-8 oblong de 103 pages. Exemplaire de bibliothèque.
Referenz des Buchhändlers : 25299
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UN PROBLEMA DIFICILE. (Gioco pubblicitario)
(Codice CW/9251) Curioso gioco pubblicitario, cartoncino a colori formato cartolina. Stampato sui 2 lati, illustra le regole del gioco: come "liberare" i due tubetti in cartoncino appesi alla cordicella. Presenta i vantaggi dell'analgesico GARDAN: liberarsi dai dolori è facile quanto questo gioco. Conservato nella busta originale con la scritta "Un problema difficile". Molto raro. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Understanding consumer. Con e-book. Vol. 2: Selection of readings
br.
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Venise.- Carte géographique de la Ville par les magasins Pauly & C° avec ill. de l'accès aux établissements. (Frabrique de verreries et meubles artistiques , marbres, glaces, lustres, mosaiques, services de table 78 salons d’exposition)
s.d. vers 1900, Carte 25 x 34 cm. avec carte dépl.,de Venise, brochure originale illustrée en couleurs.
Referenz des Buchhändlers : 2206.1aaf
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Verbreitungsanalyse 1990 : Kreiskartei.
Remscheid : RGA-Druck, 1990. 2 Ordner. [Ungez. S.] - 31,5 x 29 x 14 cm. 4°. Orig.-Ordner
Referenz des Buchhändlers : 12153
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VIM. A Child can use it. Cromolitografia ORIGINALE del 1912 a colori su carta firmata Will Owen, cm 14,5x12
(Codice GF/0071) Bellissimo inserto pubblicitario. Condizioni freschissime. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Von der Idee zum Film : Produktionsmanagement für Film und Fernsehen / Bastian Clevé (Hg.).
Gerlingen : Bleicher, 1998. 215 S. : graph. Darst. 8°. 1. Aufl. OBroschur. (Produktionspraxis ; 3)
Referenz des Buchhändlers : 11877
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Von der Idee zum Markterfolg : Leitfaden für d. Management von Innovationen ; mit Fallbeispielen, Planungsformularen u. Entscheidungshilfen / von Clemens Grosche u. Bernd Bothe [Hg.].
Stuttgart : Fachverlag für Wirtschaft u. Steuern Schäffer, 1985. IX, 239 S. Ill., graph. Darst. 4°. OPpbd. ohne SU. (Absatzwirtschaft : Schriften zum Marketing ; 8)
Referenz des Buchhändlers : 24956
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What is marketing? Con Connect
br.
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Wie wirken Anzeigen? Erkenntnisse aus 25 Jahren ARGUS-Copytests.
Hamburg, Gruner + Jahr, 2001. 179 S. Illustrierter Original-Softcoverband. Mit zahlreichen Illustrationen, Graphiken und Tabellen
Referenz des Buchhändlers : SB-10425
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ZAW-Diskussionspapier zur Werberechtspolitik.
Bonn - Bad Godesberg : Zentralausschuss d. Werbewirtschaft e.V., 1976. 160 S. 8°. 2. Aufl. OPb. (Edition ZAW ; 1)
Referenz des Buchhändlers : 6150
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(Autore non indicato)
A cosa servono e come si attuano le ricerche di Marketing
(Collana : Studi e ricerche - n. 2) Testo-dispensa (3c).
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(Autore non indicato)
La programmazione delle attività pubblicitarie e promozionali nelle aziende e nelle agenzie italiane
(Collana : Studi e ricerche - n. 10) Testo-dispensa (3c).
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(GOJ Milo) -
Dizionario di marketing e comunicazione.
Milano, 1992, due volumi, 8vo brossura con copertina illustrata a colori, pp. 114+98
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(LINHOF) - GIEBELHAUSEN, Joachim.
Techniques Of Advertising Photography (1963).
Hard-cover in-4°, 242 pages + adv., color and B&W photos (many photos from early advertising campaigns, using the Linhof system). Overweight Hardcover no D-J. VG+++ Edges, corners, and covers of book show (very very )minor wear. No underlining; no highlighting; no internal markings. Stored in a box. [HP-3]
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-
Individuazione di mercati di prova per test di vendita nel settore editoriale.
Modena, 1978, 8vo brossura editoriale, pp. 41.
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-
Point of Purchase Design Annual No. 4 : The 38th Merchandising Awards (1996, Hardcover, Annual).
New York, 1996, 4to leg. editoriale con sovr. ill. a collori (con strappi) pp. 192
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Vendita diretta e commercio elettronico. Nuove opportunità per chi vende e per chi acquista.
Bologna, Calderini, 2003, 8vo stretto, punto metallico con copertina illustrata a colori, pp. 60 completamente illustrato a colori (Numero monografico de "Il divulgatore") .
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84 Spring/Summer Knit/'84-'85 Fall/Winter Expofill/Marketing Research/Selection/Designer's Index-Paris Edition 2
gap Japan 033 <Japanese Version>
fashion journal 1983. Soft Cover. Fine. The book is in fine condition. fashion journal paperback
Referenz des Buchhändlers : 2111902156001646
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[Co-operative Marketing Board]; John W Ward; Hon A Prefontaine
Organizing A Consumers' Co-operative in Manitoba <br />
Winnipeg Manitoba: Co-operative Marketing Board 1929. First Edition First Printing. Stapled Wraps. pp. 16. 16mo. 18 x 15 cm. Plain twice-stapled card covers w/title in black. Period ink writing to the centre of the front cover contents without blemish; very good. See OCLC #740384755 indicating only one institutional holding at time of cataloguing. Not found in Peel BAC/LAC University of Manitoba Archives & Special Collections et al. A practical primer on the fundamentals of incorporating and operating co-operative entities outlining the political and practical basis and advantages of co-operative structures. Contents include: Points to Consider; Organization Meeting; Capital Stock; Incorporation; Responsibilities of Directors; The Credit Problem; Management and Accounting; Regular Prices; Purchasing; Co-operative Union; Manifesto from the International Co-operative Alliance". Not found in Weinrich. <br/><br/> "The Co-operative Marketing Board is engaged in investigational and educations work with the object of assisting the development of the Co-operative Movement in Manitoba." Co-operative Marketing Board paperback
Referenz des Buchhändlers : 7401
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[Film – Marketing – Brooklyn] Unknown Author
Scrapbook Documenting an Unconventional Marketing Campaign for The Carpetbaggers 1964 at Loew’s Metropolitan Theatre in Downtown Brooklyn
Brooklyn New York 1964. Twenty-eight page scrapbook measuring 11 x 14 inches. Containing forty-one photographs measuring 5 x 7 inches and smaller and fifty-eight pieces of ephemera forty-three of which are filled-in entry slips from a contest. Cover with wear and large stain contents generally excellent; overall very good to excellent. The Carpetbaggers is a 1964 film directed by Edward Dmytryk based on the controversial 1961 novel of the same name which was banned in several US cities for its depictions of sexuality and violence.1 Offered here is a scrapbook documenting an unconventional marketing campaign for the film’s New York run at Loew’s Metropolitan Theatre in Downtown Brooklyn. The theater’s conventional marketing tactics included contests flyering spraypainting sidewalks and distributing promotional cards for stores. Less conventional ones included employees reading a gigantic “oversized book†on the subway the “Subway ballyhoo†erecting eight large fake telephone booths and carrying a suitcase reading “I’M ON MY WAY TO SEE THE CARPETBAGGERS AT LOEW’S METROPOLITAN†the “Walking ballyhooâ€. The photograph of this last tactic shows a man who at least resembles Adlai Stevenson looking at the suitcase as he walks by; the caption reads: “Let’s start off with a question. . . . IS THERE ANY REASON WHY ADLAI STEVENSON OUR AMBASSADOR TO THE U N. . . . . SHOULD NOT BE ADVISED THAT THE ‘CARPETBAGGERS’ WERE AT THE LOEW’S METROPOLITAN THEATRE.†All thirty-seven of the various tactics are listed in a caption at the end of the scrapbook.<br /> <br /> The scrapbook also acts as a document of Downtown Brooklyn in 1964 especially its then-bustling shopping area on Fulton Street. Stores include Woolworth’s E.J. Korvette’s Bond’s Bunnie Towne and more. Though mainly department store interiors it also shows in several shots the subway entrances and cars street scenes smaller shops and restaurants and the exterior and lobby of Loew’s Metropolitan. Opened in 1918 the theatre closed in 1996 and re-opened in 2002 as a church.<br /> The Carpetbaggers received mixed reviews and its share of controversy particularly for a nude scene which had to be cut from the US release. In response to the controversy actress Carroll Baker who appears in the nude scene told the New York Times that her “children have seen things on the benches of Central Park that have never been shown in movies.â€2<br /> <br /> Of interest to historians of film and film marketing and of the Downtown Brooklyn neighborhood.<br /> <br /> 1 Dawn B. Sova “The Carpetbaggers†in Literature Suppressed on Sexual Grounds Facts on File 2006: 39–41.<br /> 2 “Hollywood Candor; Carroll Baker Defends Her Nudity in Films†The New York Times June 14 1964 9. unknown
Referenz des Buchhändlers : List3328
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[JEWELRY -- MARKETING]. CORTES, [Antonio Garcia].
Cortes Jewelry Company specialists in new creations. Mastercrafters of exquisitely fashioned jewelry. . . direct factory to you catalog. . . .
Buffalo NY: Cortes Jewelry Co. 176 Franklin St. 1938. 4to. 32; 8; 2 pp. Catalogue photo-illustrated throughout. Illustrated glossy softcovers in red & black photo cover art slight shelfwear NF copy; w/ confidential price list order form and mailing envelope preserved in original colour-printed mailer 1938 Andrew Jackson 7 ¢ stamp affixed on front of envelope NF set. First edition of this very scarce direct sales jewelry catalogue intended to draw women and men in the pre-World War II era as the U.S. began to emerge from the Great Depression. The Cortes Company operated similar to Avon a panoply of sales people who encouraged them to contact and network with family and friends through jewelry parties to sell the wide range of watches bracelets and semi-precious stone & rhinestone costume jewelry available at cut-rate prices in attractive gift boxes. Cortes b. 1899 was originally a metal worker for Republic Metal Concern in Buffalo who by the mid-1930’s had launched his jewelry factory direct sales force. No copies in Worldcat. Cortes Jewelry Co., 176 Franklin St., paperback
Referenz des Buchhändlers : 60314
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[LOEWY]. CORDIN, Laura.
Raymond Loewy.
in-8°, 352 pages, broche, couverture illustree. Tres bon etat. [NV-10]
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[LURID MARKETING] [DOYLE, Sir Arthur Conan]
The "Arch Adept" of the "First Degree" the Hindu's "Astral Bell." The Curse the Doom of Major General J.B. Heatherstone. "The Mystery of Cloomber" by A. C. D. A Weird Incident Based upon Known Facts and the Secret Mysteries of Buddhist Faith and Adeptship of the Highest Grade.
Chicago: De Laurence Scott & Co. 1910. First edition of this ridiculous pirated edition. Octavo. 250 pp. plus frontispiece photographic illustration of Benares and 4 full page plates. Publisher's maroon cloth with an abundance of gilt lettering to the spine and front. Bookseller's receipt laid into font of book which has caused some offsetting to the blanks. An excellent copy.This is quite simply a garishly re-titled edition of Sir Arthur Conan Doyle's "The Mystery of Cloomber" first published in 1888. Conan Doyle's fascination with Spiritualism is very well known. He once wrote in the Evening Standard in 1920- ""There are only two vital propositions in Spiritualism. These are that personality survives death without a change; the other that under proper physical conditions communication is still possible." But what is remarkable here is de Laurence's hijacking of the title with almost no credit given to Sir Arthur Conan Doyle. On the title page all that is given is the miserly attribution to "A.C.D." On the front cover in bright and bold gilt we read "Editorship of Dr. L W. deLaurence" It is not clear how it is possible but deLaurence even copyrighted it 1910. His publishing company De Laurence Scott & Co. and spiritual supply mail order house was located in Chicago Illinois. De Laurence was a pioneer in the business of supplying magical and occult goods by mail order and his distribution of public domain books. His books were invariably printed on cheap paper and all bore signs of the occult. De Laurence Scott & Co had a reputation for pirating the books of other occultists. De Laurence also wrote his own works including The Master Key a personal development book. In addition he is believed to have co-written some books with his fellow Chicago resident the prolific New Thought and yoga author William Walker Atkinson. De Laurence, Scott & Co. hardcover
Referenz des Buchhändlers : 76053
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[MARABOUT FLASH]
ABC de la Lessive : un guide pratique pour la ménagère - NUTTIGE WASTIPS - Publicité OMO (Marabout Flash).
petit in-16° carre, 2 x 59 pages, publicites, broche, couverture illustree.- Peu courant. Bel exemplaire. [FP-1]
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[MARABOUT FLASH]
Je danserai bientôt sur mon tapis - 1968 - Publicité Meraklon (Marabout Flash).
petit in-16° carré, 95 pages, dessins in-t., broche, couverture illustree. Bel exemplaire. [PM-LP3][FP-1]
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[MARABOUT FLASH] - FANCH Olivier
Bretagne = Breizh : Une nouvelle prise de conscience
petit in-16° carre, 124 pages, broche, couverture illustree. Bel exemplaire. [VAR]
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[Marketing]
Salesman's Sample Book of Watch Faces
Besançon: Fabrique de Cadrans Métalliques circa mid 20th century. Hardcover. Very Good. Hardcover. Elaborate salesman's sample book containing over 700 watch faces representing a wide variety of styles and sizes from Besançon France a world center for watch production. One of the most striking salesman's catalogues we've encountered. Oblong 4to. Black cloth boards with 22 stiff leaves to which watch faces are mounted verso only. One or two elements loose. Minor rubbing. Near fine. Fabrique de Cadrans Métalliques hardcover
Referenz des Buchhändlers : 9078
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[MARKETING] - ALLERES (Danielle) -
Luxe … stratégies-marketing.
Paris, Economica, 2003 ; in-8, 269 pp., br. 3e edition.
Referenz des Buchhändlers : 201702809
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[MARKETING] - BERNADET (Jean-pierre) -
Comment développer la promotion des ventes.
Paris, Nathan, 1993 ; in-8, 127 pp., br.
Referenz des Buchhändlers : 201806067
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