Prentice Hall. Used - Good. Ships from Reno NV. Shows some signs of wear and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy! Prentice Hall unknown
Référence libraire : GRP97910147 ISBN : 0136154409 9780136154402
2013-04-06. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Référence libraire : 0132953447n ISBN : 0132953447 9780132953443
PHI Learning 2009. 5th or later edition. Softcover. New. This text offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing today. This fifth edition assists all marketers in understanding the Internet and its social media for improving brand images sales and profitability. Features : Each chapter is built around the principles of marketing. Coverage of current topics: blogs social networking online branding and search marketing. Point-of-purchase scanning devices databases and other offline technologies are also discussed. A graphical framework in each chapter shows the relationship between the material in the chapter and other concepts in the same part helping students make connections. NEW! Chapter and Appendices on Social Media. UPDATED. Chapter opening vignettes examine how real companies are using the Internet for marketing allowing students to see how the concepts they are learning are put into practice. UPDATED. Let`s Get Technical boxes reveal how businesses have capitalized on technological innovations. CONTENTS: Preface About the Authors PART 1 E-Marketing in Context Chapter 1 Past Present and Future Chapter 2 Strategic E-Marketing and Performance Metrics Chapter 3 The E-Marketing Plan PART 2 E-Marketing Environment Chapter 4 A World of E-Marketing Opportunities Chapter 5 Ethical and Legal Issues PART 3 E-Marketing Strategy Chapter 6 E-Marketing Research Chapter 7 Consumer Behavior Online Chapter 8 Segmentation and Targeting Strategies Chapter 9 Differentiation and Positioning Strategies PART 4 E-Marketing Management Chapter 10 Product: The Online Offer Chapter 11 Pricing: The Online Value Chapter 12 The Internet for Distribution Chapter 13 E-Marketing Communication Tools Chapter 14 New Digital Media Chapter 15 Customer Relationship Management Appendix A Internet Penetration Worldwide in 2007 Appendix B 50 Social Media Sites Every Marketer Needs Appendix C Glossary Appendix D References Index Printed Pages: 452. PHI Learning paperback
Référence libraire : 11202 ISBN : 8120338219 9788120338210
Pearson 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition suitable as a study copy. Pearson paperback
Référence libraire : 4725627 ISBN : 0131227939 9780131227934
Prentice Hall 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item950grams ISBN:9780130497574 Prentice Hall paperback
Référence libraire : 4512115 ISBN : 0130497576 9780130497574
Pearson 2003. This book has soft covers. Ex-library With usual stamps and markings In fair condition suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item1000grams ISBN:9780131227934 Pearson paperback
Référence libraire : 4204593 ISBN : 0131227939 9780131227934
Edition: second . Good Condition. No Hassle 30 Day Returns Ships Daily Underlining/Highlighting: NONE Writing: NONE Publisher: Prentice Hall Business Publishing Pub Date: 12/15/2000 Binding: Paperback Pages: 519 paperback
Référence libraire : 3213677 ISBN : 0130322644 9780130322647
Edition: second . Good Condition. No Hassle 30 Day Returns Ships Daily Underlining/Highlighting: NONE Writing: NONE Publisher: Prentice Hall Business Publishing Pub Date: 12/15/2000 Binding: Paperback Pages: 519 paperback
Référence libraire : 3213663 ISBN : 0130322644 9780130322647
Edition: second . Good Condition. No Hassle 30 Day Returns Ships Daily Underlining/Highlighting: NONE Writing: NONE Publisher: Prentice Hall Business Publishing Pub Date: 12/15/2000 Binding: Paperback Pages: 519 paperback
Référence libraire : 3205660 ISBN : 0130322644 9780130322647
Prentice Hall. 2002. Paperback. 0130497576 . Used: Like New. LIKE NEW CONDITION. 2003. I'd call this "new" if it didn't have a light small corner bend on the back cover. Beautiful book with no marks inside whatsoever. prompt shipping good service careful packing. free Delivery Confirmation. . Prentice Hall paperback
Référence libraire : 39 ISBN : 0130497576 9780130497574
2019-12-12. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Référence libraire : 1108701655n ISBN : 1108701655 9781108701655
Paperback / softback. New. This is an ambitious comparative study of regime consolidation in the 'revolutionary' People's Republic of China and the 'conservative' Republic of China Taiwan in the years following the communist victory on mainland China in 1949. Strauss sheds new light on twentieth-century political change and state formation in East Asia. paperback
Référence libraire : A9781108701655 ISBN : 1108701655 9781108701655
Cambridge England: Cambridge University Press 2003. Trade Paperback Trade Paperback. Used - Very Good. Buy with confidence from 'Your neighborhood book store. online tm Cambridge University Press paperback
Cambridge England: Cambridge University Press 2003. Trade Paperback Trade Paperback. Used - Very Good. Buy with confidence from 'Your neighborhood book store. online tm Cambridge University Press paperback
Cambridge England: Cambridge University Press 2003. Trade Paperback Trade Paperback. Used - Very Good. Buy with confidence from 'Your neighborhood book store. online tm Cambridge University Press paperback
Cambridge University Press 2003-01-01. Paperback. Very Good. NICE CONDITION SOFTCOVER BOOK. NO WRITING OR MARKINGS IN TEXT. ONLY LIGHT WEAR TO COVER. A CLEAN & SOLID BOOK. Cambridge University Press paperback
Cambridge University Press 2003-01-01. Paperback. Very Good. NICE CONDITION SOFTCOVER BOOK. NO WRITING OR MARKINGS IN TEXT. ONLY LIGHT WEAR TO COVER. A CLEAN & SOLID BOOK. Cambridge University Press paperback
Inkshares. Paperback. GOOD. Spine creases wear to binding and pages from reading. May contain limited notes underlining or highlighting that does affect the text. Possible ex library copy will have the markings and stickers associated from the library. Accessories such as CD codes toys may not be included. Inkshares paperback
Référence libraire : 3198508531 ISBN : 1941758533 9781941758533
Inkshares 2016. Paperback. Very Good. Disclaimer:A copy that has been read but remains in excellent condition. Pages are intact and are not marred by notes or highlighting but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Inkshares paperback
Référence libraire : G1941758533I4N00 ISBN : 1941758533 9781941758533
Recevoir par e-mail
Télécharger en PDF
Flux RSS
Lien permanent
