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Noel Capon; Dave Potter; Fred Schindler
Managing Global Accounts American Marketing Association
South-Western Educational Pub 2005-12-05. Hardcover. Good. South-Western Educational Pub hardcover
书商的参考编号 : SONG0324400764 ???????? : 0324400764 9780324400762
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Noel Capon Dave Potter Fred Schindler
Managing Global Accounts American Marketing Association
South-Western Educational Pub. Used - Good. Shows some signs of wear and may have some markings on the inside. South-Western Educational Pub unknown
书商的参考编号 : GRP12902686 ???????? : 0324400764 9780324400762
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NOEL CAPON SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
Paperback. New. Book Condition is in New Paperback Eastern Economy Edition/Indian Edition textbook with identical content as the US version. May have been Printed in India with cover stating Not for sale in US. Fast shipping through the DHL FedEx Aramex And Delivered In 5-6 Days to all worldwide. paperback
书商的参考编号 : 8THJSH-8126548517 ???????? : 8126548517 9788126548514
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Noel Capon ET AL
MANAGING MARKETING: A CONCISE APPROACH
Paperback. New. Book Condition is in New Paperback Eastern Economy Edition/Indian Edition textbook with identical content as the US version. May have been Printed in India with cover stating Not for sale in US. Fast shipping through the DHL FedEx Aramex And Delivered In 5-6 Days to all worldwide. paperback
书商的参考编号 : 8THJSH-8126548525 ???????? : 8126548525 9788126548521
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NOEL CAPON SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
Paperback. Book conditions is Brand New Paperback International Edition. English language.Ships To US and Canada By DHL And Delivered In 4-6 Days. paperback
书商的参考编号 : 8126548517-8THJJMD ???????? : 8126548517 9788126548514
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Noel Capon ET AL
MANAGING MARKETING: A CONCISE APPROACH
Paperback. Book conditions is Brand New Paperback International Edition. English language.Ships To US and Canada By DHL And Delivered In 4-6 Days. paperback
书商的参考编号 : 8126548525-8THJJMD ???????? : 8126548525 9788126548521
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Noel Capon
Managing Marketing in the 21st Century 4th Edition
2016-01-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0986402311n ???????? : 0986402311 9780986402319
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noel capon
Managing Marketing in the 21st Century -- 3rd Ed
Wessex Incorporated 2013. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Wessex, Incorporated paperback
书商的参考编号 : G0989701387I5N00 ???????? : 0989701387 9780989701389
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Noel Capon; James Mac Hulbert
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
Wessex Press 2008-06-20. Paperback. Good. No CD Included. Access code may be previously used. Moderate dirt wear wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers or residue. Marker on cover or bottom edge of book. Wessex Press paperback
书商的参考编号 : 0979734401-3 ???????? : 0979734401 9780979734403
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Noel Capon ET AL
MANAGING MARKETING: A CONCISE APPROACH
PAPERBACK. Brand New. Brand New We may ship the books form UPS DHL & Fedex. NO CD AND ACCESS CODE. We do not ship PO Box APO FPO address. Satisfaction Guaranteed. Excellent Quality. paperback
书商的参考编号 : ADDS19370 ???????? : 8126548525 9788126548521
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NOEL CAPON SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
PAPERBACK. Brand New. Brand New We may ship the books form UPS DHL & Fedex. NO CD AND ACCESS CODE. We do not ship PO Box APO FPO address. Satisfaction Guaranteed. Excellent Quality. paperback
书商的参考编号 : ADDS13636 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing in the 21st Century : Developing and Implementing the Markt Strategy
Wessex Incorporated 2007. Paperback. Good. Disclaimer:A copy that has been read but remains in clean condition. All pages are intact and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting and the copy can include previous owner inscriptions. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Wessex, Incorporated paperback
书商的参考编号 : G0979734436I3N00 ???????? : 0979734436 9780979734434
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Noel Capon Et Al
Managing Marketing: A Concise Approach
New/New. Brand New Paperback International Edition Perfect Condition. Printed in English. Excellent Quality Service and customer satisfaction guaranteed! paperback
书商的参考编号 : BIBDEC-22117 ???????? : 8126548525 9788126548521
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NOEL CAPON SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
New/New. Brand New Paperback International Edition Perfect Condition. Printed in English. Excellent Quality Service and customer satisfaction guaranteed! paperback
书商的参考编号 : BIBDEC-16512 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing in the 21st Century : Developing and Implementing the Markt Strategy
Wessex Incorporated 2007. Paperback. Very Good. Disclaimer:A copy that has been read but remains in excellent condition. Pages are intact and are not marred by notes or highlighting but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Wessex, Incorporated paperback
书商的参考编号 : G0979734436I4N00 ???????? : 0979734436 9780979734434
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Noel Capon
Managing Marketing in the 21st Century 3rd edition
Wessex Press. Used - Good. Ships from UK in 48 hours or less usually same day. Your purchase helps support the African Children's Educational Trust A-CET. Ex-library so some stamps and wear but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. Wessex Press unknown
书商的参考编号 : Z1-F-066-00424 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing: An Applied Approach and the Marketing Toolkit 2 Volume Set
Paperback. New. New Item. delivery time 3-9 working days. paperback
书商的参考编号 : 1063742 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing: A Concise Approach
Paperback. New. New Item. delivery time 3-9 working days. paperback
书商的参考编号 : 1059676 ???????? : 8126548525 9788126548521
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Noel Capon
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
2008-08-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0979734401n ???????? : 0979734401 9780979734403
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Noel Capon
Managing Marketing in the 21st Century: Developing & Implementing the Market Strategy
Wessex Pr 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings In fair condition suitable as a study copy. Wessex Pr paperback
书商的参考编号 : 5136599 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing in the 21st Century: Developing & Implementing the Market Strategy
Wessex Pr 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings In fair condition suitable as a study copy. Wessex Pr paperback
书商的参考编号 : 5136601 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing in the 21st Century: Developing & Implementing the Market Strategy
Wessex Pr 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings In poor condition suitable as a reading copy. Wessex Pr paperback
书商的参考编号 : 5136600 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing in the 21st Century-4th edition
2016-03-14. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0986402303n ???????? : 0986402303 9780986402302
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Noel Capon
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
2008-08-09. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0979734401q ???????? : 0979734401 9780979734403
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Noel Capon
Managing Marketing in the 21st Century-4th edition
2016-03-14. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0986402303 ???????? : 0986402303 9780986402302
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Noel Capon And Roy Capon
Managing Marketing in the 21st Century. Developing and Implementing the Market Strategy
Wessex Inc. 2009. Paperback. Used; Very Good. <p><i><strong>Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. </strong></i> <br/><br/>Bookbarn International Inventory #2584525</p> Wessex, Inc. paperback
书商的参考编号 : 2584525 ???????? : 0979734444 9780979734441
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Noel Capon
Managing Marketing in the 21st Century 4th Edition
2016-01-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0986402311 ???????? : 0986402311 9780986402319
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Noel Capon Siddharth Shekhar Singh
Managing Marketing: A Concise Approach
Wiley India Pvt. Ltd 2015. First edition. Softcover. New. Managing Marketing: A Concise Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy — Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imperative 5: Secure Support from Other Functions Chapter 21: Ensuring the Firm Implements the Market Offer as Planned Imperative 6: Monitor and Control Chapter 22: Monitoring and Controlling Firm Performance and Functioning Section V: Special Marketing Topics Chapter 23: International Regional and Global Marketing Chapter 24: Rural Marketing in India Endnotes Answers Glossary Image Credits Index Name Index Company Index Subject Index Printed Pages: 544. Wiley India Pvt. Ltd paperback
书商的参考编号 : 98369 ???????? : 8126548525 9788126548521
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Noel Capon Siddharth Shekhar Singh
Managing Marketing: An Applied Approach and the Marketing Toolkit Set of Two Books
Wiley India Pvt. Ltd 2014. Softcover. New. Set of two books Managing Marketing: An Applied Approach & The Marketing Toolkit it seeks to induce innovation in marketing education with a keen focus on what the prospective managers need to know and do besides describing all there is to know about marketing. This book about understanding how to develop market strategy implement market offers and manage the marketing process. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Readers committed to a career in marketing this book lays a solid foundation. No matter how well-written a textbook the only way to really learn marketing is by doing it. You simply have to take the ideas concepts and frameworks and put them into practice. The Marketing Toolkit is a companion volume it’s each chapter contains a set of tried-and-true experiential exercises designed to help the user prepare a strategic marketing plan — analyze a marketing situation develop a market strategy and design a series of implementation programs. Key features Case Studies - Each chapter starts with an opening case and case questions that highlight some key issues in the chapter. Rich in Multimedia - Easily accessed by any smartphone or device that can read QR codes or through PC using o-code. Videos for easy retention - Audio files of Professor Capon speaking with Dave Basarab about Marketing Mastery. Simulations - To enhance student learning the authors have developed marketing simulation exercises. These are available via scratch card. Key ideas & Marketing Questions - Summarizes the main learning from each section within chapter and “Marketing Questions” that test the understanding of the material are provided throughout the text. New ideas - It introduces several genuinely new ideas drawn from personal research & writings which helps students develop critical thinking and problem-solving skills Cutting Edge Instructor Resources - Instructor manual chapter summary approach to address marketing questions & exercises answers to questions for study & discussions comprehensive test items 1000 MCQs and essay questions extra case study Short Traditional Case Studies and Long New Case Studies Power Point Presentations. Unmatched Student Resources - Electronic flash cards simulations financial analysis for marketing decision making etc.Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imp Printed Pages: 916. Wiley India Pvt. Ltd paperback
书商的参考编号 : 86316 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing in the 21st Century - 4th ed
2016-06-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0990740595n ???????? : 0990740595 9780990740599
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Noel Capon
Managing Marketing in the 21st Century - 4th ed
2016-06-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
书商的参考编号 : 0990740595 ???????? : 0990740595 9780990740599
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Noel Capon Siddharth Shekhar Singh
Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books
Wiley India. PAPERBACK. New . New Book. Shipped via DHL/FEDEX with tracking ID. Wiley India paperback
书商的参考编号 : 9788126548514-ADNW ???????? : 8126548517 9788126548514
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Noel Capon Et Al
Managing Marketing: A Concise Approach
Wiley India. PAPERBACK. New . New Book. Shipped via DHL/FEDEX with tracking ID. Wiley India paperback
书商的参考编号 : 9788126548521-ADNW ???????? : 8126548525 9788126548521
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Noel Capon Siddharth Shekhar Singh
Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books
Wiley India 2014. Paperback. New. Wiley India paperback
书商的参考编号 : Adhya-9788126548514 ???????? : 8126548517 9788126548514
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Noel Capon Siddharth Shekhar Singh
Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books
Wiley India 2014. Paperback. New. Wiley India paperback
书商的参考编号 : Adhya-9788126548514 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing: A Concise Approach
New Condition Ready to ship. paperback
书商的参考编号 : 729917 ???????? : 8126548525 9788126548521
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Noel Capon
Managing Marketing in the 21st Century 3rd edition
Wessex Press. Used - Good. Shows some signs of wear and may have some markings on the inside. Wessex Press unknown
书商的参考编号 : GRP86559025 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing: An Applied Approach and the Marketing Toolkit 2 Volume Set
New Condition Ready to ship. paperback
书商的参考编号 : 676340 ???????? : 8126548517 9788126548514
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Noel Capon Siddharth Shekhar Singh
Managing Marketing: An Applied Approach:
Marketing is the source of insight about the market customers competitors and complementors and the business environment in general. Marketing is concerned with the companies long run relationships with customers as well as its short run sales activity. Thus marketing is a major organizational thrust not just a responsibility assigned to a single functional department. For this reason Managing Marketing - An Applied Approach emphasizes the role of marketing in creating value for customers -this leads to the creation of value for other firm stakeholders including shareholders and employees. Managing Marketing - An Applied Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. unknown
书商的参考编号 : WILEY-9788126548514
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Noel Capon Siddharth Shekhar Singh
Managing Marketing: An Applied Approach:
Marketing is the source of insight about the market customers competitors and complementors and the business environment in general. Marketing is concerned with the companies long run relationships with customers as well as its short run sales activity. Thus marketing is a major organizational thrust not just a responsibility assigned to a single functional department. For this reason Managing Marketing - An Applied Approach emphasizes the role of marketing in creating value for customers -this leads to the creation of value for other firm stakeholders including shareholders and employees. Managing Marketing - An Applied Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. unknown
书商的参考编号 : WILEY-9788126548514
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Noel Capon Siddharth Shekhar Singh
Managing Marketing: A Concise Approach
Wiley India Pvt. Ltd 2015. First edition. Softcover. New. Managing Marketing: A Concise Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy — Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imperative 5: Secure Support from Other Functions Chapter 21: Ensuring the Firm Implements the Market Offer as Planned Imperative 6: Monitor and Control Chapter 22: Monitoring and Controlling Firm Performance and Functioning Section V: Special Marketing Topics Chapter 23: International Regional and Global Marketing Chapter 24: Rural Marketing in India Endnotes Answers Glossary Image Credits Index Name Index Company Index Subject Index Printed Pages: 544. Wiley India Pvt. Ltd paperback
书商的参考编号 : 98369
|
|
|
Noel Capon Siddharth Shekhar Singh
Managing Marketing: An Applied Approach and the Marketing Toolkit Set of Two Books
Wiley India Pvt. Ltd 2014. Softcover. New. Set of two books Managing Marketing: An Applied Approach & The Marketing Toolkit it seeks to induce innovation in marketing education with a keen focus on what the prospective managers need to know and do besides describing all there is to know about marketing. This book about understanding how to develop market strategy implement market offers and manage the marketing process. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Readers committed to a career in marketing this book lays a solid foundation. No matter how well-written a textbook the only way to really learn marketing is by doing it. You simply have to take the ideas concepts and frameworks and put them into practice. The Marketing Toolkit is a companion volume it’s each chapter contains a set of tried-and-true experiential exercises designed to help the user prepare a strategic marketing plan — analyze a marketing situation develop a market strategy and design a series of implementation programs. Key features Case Studies - Each chapter starts with an opening case and case questions that highlight some key issues in the chapter. Rich in Multimedia - Easily accessed by any smartphone or device that can read QR codes or through PC using o-code. Videos for easy retention - Audio files of Professor Capon speaking with Dave Basarab about Marketing Mastery. Simulations - To enhance student learning the authors have developed marketing simulation exercises. These are available via scratch card. Key ideas & Marketing Questions - Summarizes the main learning from each section within chapter and “Marketing Questions” that test the understanding of the material are provided throughout the text. New ideas - It introduces several genuinely new ideas drawn from personal research & writings which helps students develop critical thinking and problem-solving skills Cutting Edge Instructor Resources - Instructor manual chapter summary approach to address marketing questions & exercises answers to questions for study & discussions comprehensive test items 1000 MCQs and essay questions extra case study Short Traditional Case Studies and Long New Case Studies Power Point Presentations. Unmatched Student Resources - Electronic flash cards simulations financial analysis for marketing decision making etc.Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imp Printed Pages: 916. Wiley India Pvt. Ltd paperback
书商的参考编号 : 86316
|
|
|
Noel Capon Siddharth Shekhar Singh
Managing Marketing: An Applied Approach and the Marketing Toolkit Set of Two Books
Wiley India Pvt. Ltd 2014. Softcover. New. Set of two books Managing Marketing: An Applied Approach & The Marketing Toolkit it seeks to induce innovation in marketing education with a keen focus on what the prospective managers need to know and do besides describing all there is to know about marketing. This book about understanding how to develop market strategy implement market offers and manage the marketing process. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Readers committed to a career in marketing this book lays a solid foundation. No matter how well-written a textbook the only way to really learn marketing is by doing it. You simply have to take the ideas concepts and frameworks and put them into practice. The Marketing Toolkit is a companion volume it’s each chapter contains a set of tried-and-true experiential exercises designed to help the user prepare a strategic marketing plan — analyze a marketing situation develop a market strategy and design a series of implementation programs. Key features Case Studies - Each chapter starts with an opening case and case questions that highlight some key issues in the chapter. Rich in Multimedia - Easily accessed by any smartphone or device that can read QR codes or through PC using o-code. Videos for easy retention - Audio files of Professor Capon speaking with Dave Basarab about Marketing Mastery. Simulations - To enhance student learning the authors have developed marketing simulation exercises. These are available via scratch card. Key ideas & Marketing Questions - Summarizes the main learning from each section within chapter and “Marketing Questions” that test the understanding of the material are provided throughout the text. New ideas - It introduces several genuinely new ideas drawn from personal research & writings which helps students develop critical thinking and problem-solving skills Cutting Edge Instructor Resources - Instructor manual chapter summary approach to address marketing questions & exercises answers to questions for study & discussions comprehensive test items 1000 MCQs and essay questions extra case study Short Traditional Case Studies and Long New Case Studies Power Point Presentations. Unmatched Student Resources - Electronic flash cards simulations financial analysis for marketing decision making etc.Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imp Printed Pages: 916. Wiley India Pvt. Ltd paperback
书商的参考编号 : 86316 ???????? : 8126548517 9788126548514
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Noel Capon
Managing Marketing in the 21st Century 3rd edition
Wessex Press 2012-08-31. Paperback. Good. Wessex Press paperback
书商的参考编号 : 632127 ???????? : 0983330042 9780983330042
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Noel Capon
Managing Marketing in the 21st Century
Wessex Press 2008-06-20. Paperback. Good. Wessex Press paperback
书商的参考编号 : 243679 ???????? : 0979734401 9780979734403
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Noel Capon James Mac Hulbert
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
Wessex Press 2008-06-20. Second. Paperback. Used:Good. Wessex Press paperback
书商的参考编号 : DADAX0979734401 ???????? : 0979734401 9780979734403
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Noel Capon
Managing Marketing in the 21st Century
Wessex Press. Used - Very Good. Great condition for a used book! Minimal wear. Wessex Press unknown
书商的参考编号 : GRP9785319 ???????? : 0979734401 9780979734403
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Noel Capon
Managing Marketing in the 21st Century
Wessex Press. Used - Good. Shows some signs of wear and may have some markings on the inside. Wessex Press unknown
书商的参考编号 : GRP2377122 ???????? : 0979734401 9780979734403
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Noel Capon
Managing Marketing in the 21st Century
Wessex Press 2008-06-20. Paperback. Good. Wessex Press paperback
书商的参考编号 : SONG0979734401 ???????? : 0979734401 9780979734403
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Noel Capon James M. Hulbert
Marketing Management in the 21st Century
Prentice Hall. Paperback. GOOD. Spine creases wear to binding and pages from reading. May contain limited notes underlining or highlighting that does affect the text. Possible ex library copy that’ll have the markings and stickers associated from the library. Accessories such as CD codes toys may not be included. Prentice Hall paperback
书商的参考编号 : 3191873252 ???????? : 013915695X 9780139156953
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