‎Christmas‎

‎Noel Capon‎

‎Managing Marketing: A Concise Approach‎

‎Paperback. New. New Item. delivery time 3-9 working days. paperback‎

Bookseller reference : 1059676 ISBN : 8126548525 9788126548521

‎Noel Capon‎

‎Managing Marketing in the 21st Century: Developing & Implementing the Market Strategy‎

‎Wessex Pr 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings In fair condition suitable as a study copy. Wessex Pr paperback‎

Bookseller reference : 5136599 ISBN : 0983330042 9780983330042

‎Noel Capon‎

‎Managing Marketing in the 21st Century: Developing & Implementing the Market Strategy‎

‎Wessex Pr 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings In poor condition suitable as a reading copy. Wessex Pr paperback‎

Bookseller reference : 5136600 ISBN : 0983330042 9780983330042

‎Noel Capon‎

‎Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy‎

‎2008-08-09. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown‎

Bookseller reference : 0979734401q ISBN : 0979734401 9780979734403

‎Noel Capon And Roy Capon‎

‎Managing Marketing in the 21st Century. Developing and Implementing the Market Strategy‎

‎Wessex Inc. 2009. Paperback. Used; Very Good. <p><i><strong>Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. </strong></i> <br/><br/>Bookbarn International Inventory #2584525</p> Wessex, Inc. paperback‎

Bookseller reference : 2584525 ISBN : 0979734444 9780979734441

‎Noel Capon Siddharth Shekhar Singh‎

‎Managing Marketing: A Concise Approach‎

‎Wiley India Pvt. Ltd 2015. First edition. Softcover. New. Managing Marketing: A Concise Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing but focuses on what the prospective manager needs to know. Managing Marketing: A Concise Approach differs from other senior undergraduate and introductory graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy — Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imperative 5: Secure Support from Other Functions Chapter 21: Ensuring the Firm Implements the Market Offer as Planned Imperative 6: Monitor and Control Chapter 22: Monitoring and Controlling Firm Performance and Functioning Section V: Special Marketing Topics Chapter 23: International Regional and Global Marketing Chapter 24: Rural Marketing in India Endnotes Answers Glossary Image Credits Index Name Index Company Index Subject Index Printed Pages: 544. Wiley India Pvt. Ltd paperback‎

Bookseller reference : 98369 ISBN : 8126548525 9788126548521

‎Noel Capon‎

‎Managing Marketing in the 21st Century - 4th ed‎

‎2016-06-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown‎

Bookseller reference : 0990740595n ISBN : 0990740595 9780990740599

‎Noel Capon Siddharth Shekhar Singh‎

‎Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books‎

‎Wiley India. PAPERBACK. New . New Book. Shipped via DHL/FEDEX with tracking ID. Wiley India paperback‎

Bookseller reference : 9788126548514-ADNW ISBN : 8126548517 9788126548514

‎Noel Capon Siddharth Shekhar Singh‎

‎Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books‎

‎Wiley India 2014. Paperback. New. Wiley India paperback‎

Bookseller reference : Adhya-9788126548514 ISBN : 8126548517 9788126548514

‎Noel Capon‎

‎Managing Marketing: A Concise Approach‎

‎New Condition Ready to ship. paperback‎

Bookseller reference : 729917 ISBN : 8126548525 9788126548521

‎Noel Capon‎

‎Managing Marketing: An Applied Approach and the Marketing Toolkit 2 Volume Set‎

‎New Condition Ready to ship. paperback‎

Bookseller reference : 676340 ISBN : 8126548517 9788126548514

‎Noel Capon Siddharth Shekhar Singh‎

‎Managing Marketing: An Applied Approach:‎

‎Marketing is the source of insight about the market customers competitors and complementors and the business environment in general. Marketing is concerned with the companies long run relationships with customers as well as its short run sales activity. Thus marketing is a major organizational thrust not just a responsibility assigned to a single functional department. For this reason Managing Marketing - An Applied Approach emphasizes the role of marketing in creating value for customers -this leads to the creation of value for other firm stakeholders including shareholders and employees. Managing Marketing - An Applied Approach is about understanding how to develop market strategy implement market offers and manage the marketing process. unknown‎

Bookseller reference : WILEY-9788126548514

‎Noel Capon Siddharth Shekhar Singh‎

‎Managing Marketing: An Applied Approach and the Marketing Toolkit Set of Two Books‎

‎Wiley India Pvt. Ltd 2014. Softcover. New. Set of two books Managing Marketing: An Applied Approach & The Marketing Toolkit it seeks to induce innovation in marketing education with a keen focus on what the prospective managers need to know and do besides describing all there is to know about marketing. This book about understanding how to develop market strategy implement market offers and manage the marketing process. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Readers committed to a career in marketing this book lays a solid foundation. No matter how well-written a textbook the only way to really learn marketing is by doing it. You simply have to take the ideas concepts and frameworks and put them into practice. The Marketing Toolkit is a companion volume it’s each chapter contains a set of tried-and-true experiential exercises designed to help the user prepare a strategic marketing plan — analyze a marketing situation develop a market strategy and design a series of implementation programs. Key features Case Studies - Each chapter starts with an opening case and case questions that highlight some key issues in the chapter. Rich in Multimedia - Easily accessed by any smartphone or device that can read QR codes or through PC using o-code. Videos for easy retention - Audio files of Professor Capon speaking with Dave Basarab about Marketing Mastery. Simulations - To enhance student learning the authors have developed marketing simulation exercises. These are available via scratch card. Key ideas & Marketing Questions - Summarizes the main learning from each section within chapter and “Marketing Questions” that test the understanding of the material are provided throughout the text. New ideas - It introduces several genuinely new ideas drawn from personal research & writings which helps students develop critical thinking and problem-solving skills Cutting Edge Instructor Resources - Instructor manual chapter summary approach to address marketing questions & exercises answers to questions for study & discussions comprehensive test items 1000 MCQs and essay questions extra case study Short Traditional Case Studies and Long New Case Studies Power Point Presentations. Unmatched Student Resources - Electronic flash cards simulations financial analysis for marketing decision making etc.Preface Acknowledgments Concluding Statement Section I: Marketing and the Firm Chapter 1: Introduction to Managing Marketing Chapter 2: The Value of Customers Section II: Fundamental Insights for Strategic Marketing Chapter 3: Market Insight Chapter 4: Customer Insight Chapter 5: Insight about Competitors Company and Complementers Chapter 6: Marketing Research Transition to Strategic Marketing Section III: Strategic Marketing Imperative 1: Determine and Recommend Which Markets to Address Chapter 7: Identifying and Choosing Opportunities Imperative 2: Identify and Target Market Segments Chapter 8: Market Segmentation and Targeting Imperative 3: Set Strategic Direction and Positioning Chapter 9: Market Strategy - Integrating Firm Efforts for Marketing Success Chapter 10: Managing through the Life Cycle Chapter 11: Managing Brands Section IV: Implementing the Market Strategy Imperative 4: Design the Market Offer Part A. Providing Customer Value Chapter 12: Managing the Product Line Chapter 13: Managing Services and Customer Service Chapter 14: Developing New Products Part B. Communicating Customer Value Chapter 15: Integrated Marketing Communications Chapter 16: Mass and Digital Communication Chapter 17: Directing and Managing the Field Sales Effort Part C. Delivering Customer Value Chapter 18: Distribution Decisions Part D. Getting Paid for Customer Value Chapter 19: Critical Underpinnings of Pricing Decisions Chapter 20: Setting Prices Imp Printed Pages: 916. Wiley India Pvt. Ltd paperback‎

Bookseller reference : 86316

‎Noel Capon‎

‎Managing Marketing in the 21st Century 3rd edition‎

‎Wessex Press 2012-08-31. Paperback. Good. Wessex Press paperback‎

Bookseller reference : 632127 ISBN : 0983330042 9780983330042

‎Noel Capon James Mac Hulbert‎

‎Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy‎

‎Wessex Press 2008-06-20. Second. Paperback. Used:Good. Wessex Press paperback‎

Bookseller reference : DADAX0979734401 ISBN : 0979734401 9780979734403

‎Noel Capon‎

‎Managing Marketing in the 21st Century‎

‎Wessex Press. Used - Good. Shows some signs of wear and may have some markings on the inside. Wessex Press unknown‎

Bookseller reference : GRP2377122 ISBN : 0979734401 9780979734403

‎Noel Capon James M. Hulbert‎

‎Marketing Management in the 21st Century‎

‎Prentice Hall. Paperback. GOOD. Spine creases wear to binding and pages from reading. May contain limited notes underlining or highlighting that does affect the text. Possible ex library copy that’ll have the markings and stickers associated from the library. Accessories such as CD codes toys may not be included. Prentice Hall paperback‎

Bookseller reference : 3191873252 ISBN : 013915695X 9780139156953

‎Noel Capon‎

‎Marketing Management in the 21st Century‎

‎2001-02-07. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown‎

Bookseller reference : 013915695Xn ISBN : 013915695x 9780139156953

‎Noel Capon; James M. Hulbert‎

‎Marketing Management in the 21st Century‎

‎Prentice Hall 2001-01-15. Paperback. Good. Prentice Hall paperback‎

Bookseller reference : SONG013915695X ISBN : 013915695X 9780139156953

‎Noel Capon‎

‎Praxishandbuch Key Account-Management Gebundene Ausgabe von Noel Capon‎

‎Campus Verlag: Campus Verlag Auflage: 1 M�rz 2003. Auflage: 1 M�rz 2003. Hardcover 2003. 520 S. m. zahlr. Abb. 235 cm. 228 x 146 x 36 cm. Key-Account-Management Kundenbetreuung Customer Relationschips Kunde Management Vertrieb Marketing Werbung Wettbewerb Vertriebskosten Kundenbetreuungskosten Schl�sselkunden Kundenbindung Vertriebssystem Wirtschaftswissenschaften Columbia-University changeX Der Wettbewerb um die sinkende Zahl der Gro�firmen nimmt dramatische Formen an. Doch sich stattdessen auf das Heer an kleineren Kunden zu st�tzen ist riskant die Belieferung vieler Unternehmen die nur kleine Mengen bestellen ist aufwendig und teuer. "Die Vertriebskosten sind in den letzten Jahren pro Kundenbesuch gestiegen vor allem die Aufwendungen f�r kleine und mittelgro�e Kunden" stellt Noel Capon fest. Der auf Key Account Management spezialisierte Professor f�r Wirtschaftswissenschaften an der Columbia-University in New York beschreibt in seinem neuen Buch anschaulich unter was f�r einen enormen Druck das traditionelle Vertriebssystem geraten ist. Der intensive Wettbewerb macht es schwer Kunden ans Unternehmen zu binden. Doch R�ckzugsgefechte sind nicht angebracht - Capon empfiehlt stattdessen mit der Entwicklung von Key Account Management-Programmen als einer neuen Form unternehmerischen Lebens gegenzusteuern. Solche gezielten Programme sorgen daf�r dass der Kunde eine h�here Aufmerksamkeit bekommt dass intensivere Beziehungen zu ihm aufgebaut werden. Pers�nliche Kontakte helfen die immer fragilere Kundenbindung zu stabilisieren und eine f�r beide Seiten positive enge Zusammenarbeit zu verwirklichen. In seinem umfassenden Handbuch erl�utert Capon wie man solche Programme plant umsetzt und erfolgreich betreibt. Dabei gilt es einiges zu beachten. Die vielen Fallbeispiele und Checklisten machen das Buch zu einem wertvollen Grundlagenwerk das gleichzeitig gut in der Praxis einsetzbar ist. Capon leitet dazu an die Bed�rfnisse des Kunden zu analysieren herauszufinden wer auf K�uferseite die Entscheidungen beeinflusst und aus dem Key Account Management eine Partnerschaft zu machen die f�r beide Seiten ein Gewinn ist. Sogar eine Hilfestellung zum Aufbau eines Global Key Account Managements gibt er. Die man in Anspruch nehmen sollte - denn wem es nicht gelingt selbst multinational zu agieren der riskiert den Schl�sselkunden auch auf dem heimischen Markt zu verlieren. Ebenfalls praktischIm Anhang seines Handbuchs stellt Capon wichtige Formulare zur Verf�gung zum Beispiel zur Berechnung der Kundenbetreuungskosten. cchangeX � Online-Magazin f�r Wandel in Wirtschaft und Gesellschaft Gro�kunden sind f�r Unternehmen von entscheidender Bedeutung. Key-Account-Management bedeutet die differenzierte und individuelle Bearbeitung dieser Kunden. Noel Capon liefert die umfassendste und detaillierteste Beschreibung des Key-Account-Managements und erkl�rt wie ein Key-Account-Management aufgebaut und am Laufen gehalten wird. Zeitlos wichtig und unverzichtbarDies ist das Handbuch das alle die im Key- Account-Management arbeiten ben�tigen werden. <br/><br/>Key-Account-Management Kundenbetreuung Customer Relationschips Kunde Management Vertrieb Marketing Werbung Wettbewerb Vertriebskosten Kundenbetreuungskosten Schl�sselkunden Kundenbindung Vertriebssystem Wirtschaftswissenschaften Columbia-University changeX Der Wettbewerb um die sinkende Zahl der Gro�firmen nimmt dramatische Formen an. Doch sich stattdessen auf das Heer an kleineren Kunden zu st�tzen ist riskant die Belieferung vieler Unternehmen die nur kleine Mengen bestellen ist aufwendig und teuer. "Die Vertriebskosten sind in den letzten Jahren pro Kundenbesuch gestiegen vor allem die Aufwendungen f�r kleine und mittelgro�e Kunden" stellt Noel Capon fest. Der auf Key Account Management spezialisierte Professor f�r Wirtschaftswissenschaften an der Columbia-University in New York beschreibt in seinem neuen Buch anschaulich unter was f�r einen enormen Druck das traditionelle Vertriebssystem geraten ist. Der intensive Wettbewerb macht es schwer Kunden ans Unternehmen zu binden. Doch R�ckzugsgefechte sind nicht angebracht - Capon empfiehlt stattdessen mit der Entwicklung von Key Account Management-Programmen als einer neuen Form unternehmerischen Lebens gegenzusteuern. Solche gezielten Programme sorgen daf�r dass der Kunde eine h�here Aufmerksamkeit bekommt dass intensivere Beziehungen zu ihm aufgebaut werden. Pers�nliche Kontakte helfen die immer fragilere Kundenbindung zu stabilisieren und eine f�r beide Seiten positive enge Zusammenarbeit zu verwirklichen. In seinem umfassenden Handbuch erl�utert Capon wie man solche Programme plant umsetzt und erfolgreich betreibt. Dabei gilt es einiges zu beachten. Die vielen Fallbeispiele und Checklisten machen das Buch zu einem wertvollen Grundlagenwerk das gleichzeitig gut in der Praxis einsetzbar ist. Capon leitet dazu an die Bed�rfnisse des Kunden zu analysieren herauszufinden wer auf K�uferseite die Entscheidungen beeinflusst und aus dem Key Account Management eine Partnerschaft zu machen die f�r beide Seiten ein Gewinn ist. Sogar eine Hilfestellung zum Aufbau eines Global Key Account Managements gibt er. Die man in Anspruch nehmen sollte - denn wem es nicht gelingt selbst multinational zu agieren der riskiert den Schl�sselkunden auch auf dem heimischen Markt zu verlieren. Ebenfalls praktischIm Anhang seines Handbuchs stellt Capon wichtige Formulare zur Verf�gung zum Beispiel zur Berechnung der Kundenbetreuungskosten. cchangeX � Online-Magazin f�r Wandel in Wirtschaft und Gesellschaft Gro�kunden sind f�r Unternehmen von entscheidender Bedeutung. Key-Account-Management bedeutet die differenzierte und individuelle Bearbeitung dieser Kunden. Noel Capon liefert die umfassendste und detaillierteste Beschreibung des Key-Account-Managements und erkl�rt wie ein Key-Account-Management aufgebaut und am Laufen gehalten wird. Zeitlos wichtig und unverzichtbarDies ist das Handbuch das alle die im Key- Account-Management arbeiten ben�tigen werden. Campus Verlag hardcover‎

Bookseller reference : BN0498 ISBN : 3593372142 9783593372143

‎Noel Capon‎

‎Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition‎

‎2011-07-01. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown‎

Bookseller reference : 0983330026n ISBN : 0983330026 9780983330028

‎Noel Capon; Gary S. Tubridy‎

‎Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition‎

‎Wessex II Inc 2011-01-07. Paperback. Good. Wessex II, Inc paperback‎

Bookseller reference : SONG0983330026 ISBN : 0983330026 9780983330028

‎Noel Capon‎

‎The Asian Marketing Casebook‎

‎Pearson Ed Asia 1999. This book has soft covers. Ex-library With usual stamps and markings In poor condition suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item1400grams ISBN:9780137955503 Pearson Ed Asia paperback‎

Bookseller reference : 3864652 ISBN : 0137955502 9780137955503

‎Noel Capon Wilfried R. Vanhonacker‎

‎The Asian Marketing Casebook‎

‎Prentice Hall. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities. Prentice Hall unknown‎

Bookseller reference : GRP21270434 ISBN : 0137955502 9780137955503

‎Noel Capon‎

‎The Marketing Mavens‎

‎Crown Business. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes underlining and or highlighting. Possible ex library copy with all the markings/stickers of that library. Accessories such as CD codes toys and dust jackets may not be included. Crown Business hardcover‎

Bookseller reference : 3199273187 ISBN : 0307354091 9780307354099