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Monge Filippo
Small marketing
br. Il volume raccoglie, nel testo in parte rielaborato ad uso degli Studenti del corso di Diritto civile, una serie di scritti, di lezioni e seminari - nell'ideale dialogo tra l'esperienza giuridica domestica, le codificazioni di civil law americane (Argentina e Québec) e il common law nordamericano - sulla autonomia privata nella negoziazione paritetica del contenuto del contratto, nonché sul controllo della predisposizione unilaterale del contenuto negoziale nei contratti standard per adesione.
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Montagna Lorenzo
Lavapiubianco.com : pubblicita e web
Montagna Lorenzo Lavapiubianco.com : pubblicita e web. Milano, Hops 2002 italian, 399 CR.68 Brossura editoriale, volume come nuovo, copertina e interno in condizioni eccellenti, legatura salda 399 pagine circaCopertina come da foto
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Montecchi, Matteo (Lecturer in Marketing, Lecturer in Marketing, King's College London)
Strategic Marketing
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Practical relevant and with implementation at its core this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout and unique interviews with practitioners to give invalua paperback
書籍販売業者の参照番号
: ria9780198856764_inp ISBN : 0198856768 9780198856764
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Montesano Giannicola
Affiliate marketing. Come diventare un imprenditore digitale
br. L'Affiliate Marketing è un ramo del web marketing basato sulle performance: per raggiungere i risultati l'affiliato utilizza tutti i canali promozionali, sfruttandone le potenzialità a disposizione. Strumenti come SEO, neuromarketing, DEM, video advertising, mobile advertising, social advertising, dropshipping e SEM, se sapete come usarli, offrono grandi opportunità. Ma se l'obiettivo è diventare un imprenditore digitale, guadagnando online, dovete pensare e agire come affiliati professionisti. Questa nuova edizione aggiornata non offre solo una panoramica sullo stato attuale dell'Affiliate Marketing in Italia, ma è soprattutto un manuale strategico per diventare un affiliato di professione. Lo scopo è quello di offrire una visione generale dei principali network e programmi di affiliazione adatti per iniziare a lavorare con profitto, mettendo in guardia dal cosiddetto Truffiliate. Imparerete a generare conversioni avendo cura di rispondere alla "domanda" dell'utente, costruendo affiliate site verticali che convertono e utilizzando gli strumenti adatti per generare azioni. Best practice e casi di studio aggiornati vi saranno utili per sviluppare le migliori strategie per creare promozioni vincenti sul web. In una nuova edizione aggiornata e ampliata la guida definitiva sull'affiliate marketing, con metodi e tecniche per diventare un imprenditore digitale partendo da zero. "Affiliate marketing", in questa seconda edizione, disegna la mappa da seguire per diventare un imprenditore digitale sfruttando le opportunità offerte dal meccanismo dell'affiliazione. I capitoli illustrano tutte le tappe da percorrere, spiegando le dinamiche che portano un utente all'acquisto, mettendo in guardia dalle truffe online che si possono nascondere dietro il nome di affiliate marketing, insegnando a riconoscerle e a starne alla larga. Nuovi casi studio e nuove best practice consentono di apprendere in maniera concreta come lavorare con le affiliazioni in modo professionale. Completano il manuale approfondimenti sui maggiori programmi e network di affiliazione.
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Monti, Giorgio
EC Competition Law
Cambridge: Cambridge University Press [2007]. 2007. XXXVI.; 527. 24,5cm. Zustand: Sehr Gut, eher ungelesen (Innen); Einband (Außen) hat geringe Gebrauchsspuren; Broschiert
書籍販売業者の参照番号
: 625872 ISBN : 511649258
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Montosi Gian Paolo; Riguzzi Stefano
Dental marketing. Strumenti pratici ed economici per promuovere lo studio, trovare nuovi pazienti e battere la concorrenza dei centri low cost
ill., br. Cosa c'entra il marketing con l'odontoiatria? Questa è la domanda che centinaia di dentisti ci hanno posto negli ultimi anni e questa è la ragione per cui nasce questo libro. L'evoluzione della professione odontoiatrica, passata dall'essere appannaggio di pochi all'essere la scelta di tanti, impone un ampliamento delle conoscenze del dentista: perché oggi non basta più essere dei maghi delle cure canalari ma bisogna anche comprendere le regole base del marketing per far conoscere i propri servizi al più vasto pubblico possibile. Perché la verità è che oggi marketing e odontoiatria si tengono per mano e percorrono la stessa strada: quella del bene del paziente e del successo del dentista. Questo libro non è manuale filosofico ma un testo pratico. È ricco di case history, esempi pratici e consigli semplici da mettere in pratica per promuovere uno studio dentistico. Non è destinato ad esperti di marketing ma all'odontoiatra chi si voglia approcciare con successo al marketing finalizzato a trovare nuovi pazienti e fidelizzare quelli già acquisiti.
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Morelli Paolo
Gesù il primo direttore marketing. Cosa ha funzionato e cosa no nel suo piano?
br. In questo libro l'autore ha attribuito a Gesù Cristo il ruolo di direttore marketing, impegnato nella stesura di un piano di Marketing per lo sviluppo e l'affermazione della Chiesa cattolica nel mondo. Il piano segue rigorosamente le diverse tappe di un corretto piano di marketing. Sono evidenziate le principali variabili di marketing attivate da Gesù Cristo, dall'obiettivo, alla mission, alla strategia, alle componenti del marketing mix: prodotto, prezzo, promozione, distribuzione. Oltre a un'analisi dei principali concorrenti, evidenziandone i punti di forza e indicando degli spunti che la religione cattolica potrebbe raccogliere e trasferire nei suoi paradigmi. Si parla di Gesù Cristo come di un direttore marketing "quasi perfetto", perché alcune componenti del marketing si sono allontanate dalla corretta metodologia. Vengono a questo proposito suggeriti gli interventi più efficaci che la Chiesa dovrebbe adottare. L'autore ritiene che solo un corretto approccio di marketing sarà in grado di rendere la Chiesa cattolica più forte e credibile. In altre parole l'obiettivo principale di questo libro è quello di far superare alla Chiesa cattolica le criticità che oggi l'affliggono, trasformandola in un'azienda marketing oriented, in cui i suoi massimi esponenti cambino vestito, indossando quello di manager.
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Morici Giuseppe
Fare marketing rimanendo brave persone. Etica e poetica del mestiere più discusso del mondo
ill., br. Cosa ha trasformato il marketing da uno dei mestieri più affascinanti a uno dei più discussi del mondo? Perché quando si vuole indicare un'operazione di pura facciata, senza alcuna sostanza, la si indica come un'operazione di "puro marketing"? Esiste una visione del marketing compatibile con la nostra società e le nostre esigenze attuali? Chi fa marketing si trova spesso schiacciato tra due poli opposti: da un lato, gli esaltati del marketing, e, dall'altro, chi vede il marketing come un'attività di persuasione occulta. Nella visione proposta dall'autore, il marketing supera la sua dimensione puramente economica, per diventare una funzione responsabile e generativa, per la società e per la vita delle persone, nella loro ricerca di senso, nei loro sogni, nei loro progetti. Per questo è necessario però che chi si occupa di marketing non si accontenti di gestire solo gli aspetti razionali della comunicazione, ma adotti anche gli strumenti di base della narratologia e da ultimo le conoscenze di base di analisi delle personalità e della psicologia umana. E soprattutto è necessario che nell'occuparsi della "poetica" del marketing, ossia del come costruire un marketing efficace, non si perda mai di vista "l'etica" del marketing, ossia il senso complessivo profondo di ciò che si fa per l'uomo e per la società.
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Morin Christophe; Renvoisé Patrick; Diotto M. (cur.)
Il codice della persuasione. Come il neuromarketing coinvolge, convince e fa aumentare le vendite
ril. Fin dall'alba dei tempi, gli umani cercano di influenzarsi a vicenda. Studiosi, accademici e ricercatori hanno formulato una infinità di teorie della persuasione, eppure si sprecano ancora miliardi di dollari per spot e campagne che non riescono a catturare l'attenzione e motivare all'azione. Attingendo a quasi vent'anni di ricerche sugli effetti dei messaggi pubblicitari sul cervello umano, Christophe Morin e Patrick Renvoisé presentano qui il modello completo della persuasione, basato sulle scoperte più recenti nel campo delle neuroscienze, nella psicologia dei media e nell'economia comportamentale. Sulle orme dei premi Nobel per l'economia Daniel Kahneman e Richard Thaler, gli autori rivelano che i messaggi persuasivi devono raggiungere anzitutto il cervello primitivo, la parte più antica dell'encefalo, che è anche quella dominante nel processo di persuasione. Morin e Renvoisé illustrano in termini semplici in che modo i messaggi persuasivi condizionano le funzioni principali del cervello, come l'attenzione, le emozioni, l'attività cognitiva e i processi decisionali. E soprattutto, svelano la NeuroMappa(TM): un semplice processo che permette di formulare messaggi in grado di persuadere chiunque, in qualsiasi luogo e momento. Ne "Il codice della persuasione" scoprirete: il funzionamento di due sistemi cerebrali in competizione, che gestiscono le nostre reazioni a ogni messaggio persuasivo: il sistema veloce 1 (primitivo) e il sistema lento 2 (razionale); gli unici 6 stimoli persuasivi che comunicano direttamente con il cervello primitivo; 4 passi per incrementare le possibilità di persuadere in modo sistematico; 6 elementi della persuasione e 7 catalizzatori della persuasione che illustrano i dati scientifici alla base della "chimica della persuasione"; oltre trenta case study che illustrano l'efficacia del modello; 300 citazioni scientifiche in sostegno della NeuroMappa(TM). La NeuroMappa(TM) (stampata sul retro di questa copertina) ha dimostrato di funzionare per molte aziende di successo: Siemens, TransUnion, Epson, GE, PayPal e tante altre. Con "Il codice della persuasione" imparerete a persuadere con successo usando un procedimento semplice ma efficace, basato su principi scientifici all'avanguardia.
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Moser, Wilhelm / Colby, David
Select - The Photographic Showcase, No. 24: The State of Texas,
Düsseldorf, select, o.J. [1989]. gr.4°, ca. 200 n.pag. S. mit wunderbaren farb- und s/w-Abb., Werbeanzeigen etc., blaue original Kartonage (Paperback), mit rotem Rücken und roter Deckelbeschriftung, gutes, sauberes Exemplar.
書籍販売業者の参照番号
: 30034AB
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MOSSELMANS MURICE
LA PUBLICITé QUI FAIT VENDRE
25x16,5 cm; 176 pp. e una c. di tav. fuori testo con ritratto dell'autore. Brossura editoriale rossa con titolo e immagini di chiavi con il motto “Les Clefs du Succes” impresse in nero al piatto anteriore, alone d'umidità che scolorisce circa metà del piatto anteriore e per il resto in ottime condizioni di conservazione, a fogli ancora chiusi. Rarissima prima edizione di questa celeberrima opera di uno dei pionieri della pubblicità. Numerosissime immagini pubblicitarie nel testo. Opera tirata in soli 2000 esemplari numerati, il nostro è il numero 1711. Original Brochure. FIRST EDITION. RARE, UNCAT. NON ROGNE.
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Mothersbaugh Associate Professor of Marketing, David L; Hawkins Dr, Delbert I
Consumer Behavior: Building Marketing Strategy
McGraw-Hill Education 2010. hardcover. Very Good. 8x1x10. NOT ex-library. Pages are clean/crisp no markings. Minor shelf wear to frant and back covers. 100% of proceeds go toward promoting literacy in under-served areas of the world. McGraw-Hill Education hardcover
書籍販売業者の参照番号
: SKU0001408 ISBN : 1259232549 9781259232541
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Motterlini M. Piattelli Palmarini M. McFadden Daniel Smith Vernon L. Kahneman Daniel Barile G
Critica della ragione economica (La cultura)
Il Saggiatore 2005 287 pages 14x2 4x21 4cm. 2005. Broché. 287 pages.
書籍販売業者の参照番号
: 100137569
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Moulinier René
Les 500 Mots-Cles De La Vente. Dictionnaire Encyclopedique Du Commerce Et De La Vente
Dunod 1997 2x24x16cm. 1997. Broché.
書籍販売業者の参照番号
: 100128096
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Mueller, Barbara
Dynamics of international advertising. Theoretical and practical perspectives.
New York, 2004. X, 342 S. Originalbroschur.
書籍販売業者の参照番号
: 1125695
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MULLER Albert (S.J.)
"La morale et la vie des affaires; simples notes de déontologie des affaires."
Tournai (Belgique)/Paris, Casterman, 1951. 13 x 20, 235 pp., broché, non coupé, bon état.
書籍販売業者の参照番号
: 67213
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MULLER, Peter Christiaan.:
Team-based conceptualization of new products. Creating shared realities using information technological support.
Square large 8vo, 23x21cm. Pp. 446, several tabs. and diagrs. in text, refs. Orig. stiff. wrs. - Thesis.
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Multiple Contributors
Equinox - The Magazine of Canadian Discovery: November/December 1990
Features: Emperors of North America - Superbly adapted to the coldest, most desolate place on Earth, the Emperor penguin reveals its startling secrets to scientists; A Daybreak Diary - Learning Life, learning love - Seven days in Canadian Jean Vanier's federation of miracles; Romantic Revival - A team of Canadian horticulturalists hopes to restore one of the botanical wonders of the world; Courting Commerce - The brainchild of marketing geniuses, shopping malls have radically altered Canadians' lives, but they are more machines than traditional retail districts. Average wear. Sound copy. Book
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Multiple Contributors
Harper's Bazar (Bazaar), May 27, 1871 - A Repository of Fashion, Pleasure, and Instruction
16 pages. Contents: Front cover illustration of ladie's traveling suit; May-Day; New York Fashions - Traveling Dresses, Cretonne Costumes, Parasols, Various Embroidery Illustrations; Basket for keeping boiled eggs warm; Net for Boiling Eggs; Bag for Keeping Boiled Eggs Warm; Crochet Border for Curtains, Covers, Hangings, etc.; Dr. Arnold's Prescription; A French Home; Looking for a Pattern; Lilies; Useful Recipes; Sayings and Doings; Dramatic full-page illustration of a French home after the Bombardment of Paris; Nice illustration entitled Looking for a Pattern by W.L. Sheppard; How Kaiser Wilhelm's Sister was Won; Living in Germany - Marketing and Table; The Lovels of Arden (continued); Nothing to Wear - an episode of city life by Wm. Allen Butler; Nice illustrated ad for Helmbold's Catawba Grape Pills; Humor on back cover; and more. Unmarked. Average wear. Magazine
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Multiple Contributors
Maclean's Magazine, November 1968: Cover Photo of Toronto Supermayor William Allen
112 pages. Features: du Maurier colour photo cigarette ad inside front cover; Short article on the Yippies with small photo of Rubin; Dispute between Simon Wiesenthal and the West German Red Cross; Short article on W.A.C. Bennett of B.C.; Heward Grafftey's assessment of Quebec Premier Jean-Jacques Bertrand; Editorial on Student Power; Vintage full-page colour ad for Scotiabank's cheque guarantee card; Sensational two-page colour photo ad for the 1969 Pontiacs - Grand Prix, GTO and Firebird; Nice 2-page colour photo ad for the Oldsmobile Delta 88; Pauline Jewett's plan for new independent parties within parties - outside Parliament; Student Discontent; Toronto the Cool - article with nice colour photos; They Chose Toronto as the place to do 'Their Thing' - Jim Mercer, Sylvia Feigel, Jack Bidnik, Irene Bashuk, Jan Kuypers, Terry O'Malley; Two pages of great colour photos of fashion on Toronto's streetcars; Bessie Hart's move to Toronto from Newfoundland; Status Guide to Toronto; Are You Psychologically Equipped to Live in Toronto?; Jake Gaudaur - head of the CFL; Penman's underwear ad filmed at Niagara Falls; Where Can Ben Ginter Make His Next $30 Million? - Unions and Politics are plaguing the former cat driver; Timy Time - God Bless Him - article with photos; Great vintage colour photo ad for Polaris snowmobiles; Excellent two-page colour photo ad for Massey-Ferguson's Ski Whiz snowmobiles; Full-page black and white photo ad for Volvo cars; Full-page black and white photo ad for milk sponsored by the Ontario Milk Marketing Board; Gorgeous colour photo ad for the Ford LTD; Nice full-page colour ad for Canada Savings Bonds; Nice colour photo ad for the Chrysler New Yorker, 300 and Newport; Nice full-page colour photo ad for the 1969 Mercury Cougar; Full-page colour photo ad for the 1969 Mercury Montego; How Nancy Greene is Becoming a Money Machine; Nice Triple Crown Whisky ad inside back cover; Dunhill cigarette ad on back cover. Average wear. Address label on front cover otherwise unmarked. A sound copy. Book
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Multiple Contributors
MasterMind "Secrets of Success" Tape Series: Volume II *16 Audio Cassette Tapes Complete with case*
16 audio cassette tapes with case. This excellent compilation includes the following works: Masters of Networking - Dr. Ivan Misner & Don Morgan; Relationship as a Path to Enlightenment - Sandy Levey-Lunden; Guerilla Marketing Strategies - Jay Conrad Levinson; Secrets of a Marketing Master - Jay Abraham; Building Your Field of Dreams - Mary Manin Morrissey; Money Energy - with Maria Nemeth; Becoming Irresistibly Attractive - Talane Miedaner; 7 Steps to Becoming Unstoppable - Cynthia Kersey; How to Simplify Your Life - Elaine St. James; Building Relationships for Personal & Business Success - Duanne O'Kane; Invincible Principles for Success - Vince Poscente; How to Get Niched, Get Noticed and Get Clients - with Dr. Lynda Falkenstein; Living in Joy - Cheri Huber; Authentic Power - Jim Britt; Hypnotize Yourself for Financial Success and Hypnotize Yourself for Weight Loss - Garry Johnson; Following Through - Dr. Steve Levinson. Clean and unmarked but for faint title written on spine. Moderate wear. A sound copy. Book
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Multiple Contributors
MasterMind (Master Mind) "Secrets of Success" Tape Series, Volume I: 16 Audio Cassette Tapes Complete with Case
A great compilation of recorded interviews as follows: Prosperity Consciousness - Fredric Lehrman; The Negotiating Parodox - Bernard Hale Zick; How to Create Multiple Streams of Income - Robert Allen; Visualize to Materialize; Harness the Incredible Power of Your Mind - with John Kehoe; How to Access Abundance in Your Life - Teresa Romain; Clarify Your Life Purpose - Carol Adrienne; Make Money Doing What You Love - Barbara Sher; Winning the Money Game - Robert Kiyosaki; Magnetic 16 Audio cassette tapes with case. Includes: Marketing - Dan Kennedy; Dare to Create Money - Kala H. Kos; Powerful Partnerships - Paul and Layne Cutright; Balancing Your Life - Cheryl Richardson; The Zen of Success - T. Harv Eker; The Art of Referrals - Bob Burg; Work Less, Make More - Jennifer White. Moderate wear. Unmarked but for title written on spine of case. Book
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, August 3 1933 - Loafing Capital Better Get Busy!
24 pages. Contents: Loafing Capital Better Get Busy - OR ELSE!; Dole may end by November; New Taxes Appear Certain; Motor Deaths Increase; TVA Power Sale Upheld; Foreign News - German decree against political statements from Catholic pulpits; Ethiopian Emperor Issues Call to Arms as Japan Enters Scene - with illustration of Selassie; Meteor explodes in the air above Krasnovishersk, Russia; Current Events; Photo-illustrated ad for Arm & Hammer Baking Soda being used to treat a wound; Congress; Some Women are That Silly - paying more at high class stores; A Nest of Lobbyists; Poor Kipling Still Poetizing; Marketing; Captital Chat; Judge William I. Grubb; Senator George William Norris; Science News; Aviation - Delay of dirigible service between Germany and US due to failure to complete the LZ-129; Congress turns light on 'Invisible Rulers' - Lobbyists; Chinese Continue Never-Ending Fight Against Many Floods; Vintage ads; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, August 3 1933 - Is a National Sales Tax Coming? / Social Security Law
24 pages. Contents: Taxes in Sight - Can't Balance Budget - Is a National Sales Tax Coming?; Opposition to new taxes; Reaction to Rhode Island Vote - with illustration of Senator Peter G. Gerry, Democratic Leader; Illustration of Rear Admiral Cary T. Grayson, Red Cross Chairman; No Federal Dole After Fall; New Mint at San Francisco and New Gold Bullion Depository at Fort Knox, Kentucky; Foreign News; Hitler keeps up pressure on Catholics and Jews; Attempted assassination of Mexican President Lazaro Cardenas; Italy offered land by Selassie to ward off threat of fight with Ethiopia; Current events - with illustration of boxer Joe Louis and photo of Senator William E. Borah; Congress; Capital Chat; Marketing; Many Interesting Methods Used in Color Printing; Rear Admiral Richard E. Byrd; Photo of Emperor Hirohito of Japan; Science News; Aviation - Pan-American making final arrangements for California-China air route; Women of the world gaining rights they have long fought for; Photo of Japanese young ladies available for marriage through the matrimonial bureal; Social Security Law - key stone of new deal social reform to benefit 30 million; Vintage ads; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, October 14, 1933 - Gold Hoarding Prosecutions
24 pages. Contents: Buying Revival Delayed by Slowness of Credit Expansion - Bankers Must Help; Labor Shows Way for Farmers to Combine and Stop Production by Strikers if Necessary; Vintage ads; Photo of New York Mayoral Candidate LaGuardia; Foreign news; Illustration of Dr. Goebbels who met with the Polish foreign minister to request removal of the Polish-Jew boycott against German goods; Illustration of Maxim Litvinoff; Japan's Naval Chiefs Given Added Power - with illustration of Gen. Araki; Current Events; Illustration of Attorney-General Homer S. Cummings who is going after bad lawyers; Photo of Dr. J.M. Doran, Commissioner of Industrial Alcohol; Photo of Italy's wireless wizard, Senator Guglielmo Marconi; Illustration of Comptroller of the Currency J.F.T. O'Connor; National Recovery Administration; Financial history repeats - the crazy period just prior to 1929 was a depression-breeder; Marketing; Capital Chat; Photo of Rep. Mary T. Norton, Chairman of the House District Committee; Photo of Laurence of Arabia; Caricature of Marie Dressler; Science News; Flag Conversation Between Ships; Caricature of Charles T. Coiner, designer of the NRA emblem; Aviation - big naval orders in US and Britain; and more. 3 inch by 1 inch piece missing from cover. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, January 11, 1936 - Italy-Ethiopia War Drags On
24 pages. Contents: How's Housing? - Not So Good - Building Costs and Rents Far Too High; Lindbergh's Third Flight; Neutraligy Laws and Treaties; Wagner Labor Act at Court; Foreign News; Chinese Vice-Minister of Railways Tang Yu-jen assassinated; Ethiopian Situation Still Cloudy and Italo-Ethiopian War Drags On; Current Events; Illustration of Rep. James P. Buchanan of Texas; Illustration of Brig. Gen. F.M. Andrews, Commander of the GHQ Air Force; National News; Off-Year Election results Not Always Reliable Forecasts; Is a World Crisis Near?; Marketing; Captain Anthony Eden, Britain's new Foreign Secretary; Illustration of Rep. John M. Bankhead; Science News; Vintage ads, including back cover ad for the McCleary Sanitarium and Clinic of Excelsior Springs, MO.; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, May 2, 1936 - Rising Cost of Living Raises New Problems / Amelia Earhart
24 pages. Contents: Rising Cost of Living Raises New Problems; Pan-American Conference; Bonus Payments to be mailed to veterans; Attention to defenses; Foreign News - Hitler's 47th birthday, illustration of Gen. Werner Von Blomberg; African War Nears End - Ethiopia in Future to be Italianized; Current Events; Photo of Amelia Earhart who will operate 'flying laboratory' for Purdue University; Illustration of Elliott Roosevelt who comments on his father's health; Congress; Gov. Louis J. Brann; Marketing; Capital Chat - with photo of house at 516 10th St. where Lincoln died; Science News; Aviation - tragic crash of transcontinental airliner in Pennsylvania gives greater significance to new altimeter from Ralph Lucas of Albany; National News; Despite Repeated Financial Losses, World Fairs Go On - New York Next; Snappy slogans of former campaigns; Vintage ads; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, May 9, 1936 - Complete Conquest of Ethiopia Delayed
24 pages. Contents: Nobel Prize is Yours If You Can Solve This Distribution Problem; Political Lesson #1 - It's Fun to Be Fooled; Illustration of Senator Robert Wagner, Democrat of New York; Illustration of Hermann Goering, new dictator of the economic and financial policies of the Third Reich; Illustration of Austria's Vice Chancellor Prince Ernst von Starhemberg; League of Nations Delays Clear Way for Complete Conquest of Ethiopia; Illustrations of Francis B. Sayre and Gov. George Earle of Pennsylvania; Congress; Photo of Senator Frederick C. Steiwer of Oregon; Control of firearms needed; Marketing; Photo of Rep. Sol Bloom of New York; Science News; Aviation - illustration of German dirigible, Hindenberg, bearing Swastika; Vintage ads; and much more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, May 16, 1936 - Feature Coverage of Illinois
24 pages. Contents: Illinois - now a puzzle-problem; New York's New Charter;Safety Drive Cuts Fatalities; Coal Pay Talks Continued; How Bonus Will Be Spent; Illustration of Dr. Jjalmar Schact; Addis Adaba in Chaos after Selassie Flees, Taken by Italians - Ethiopia Doomed; Current Events; Congress; National News; More Money Needed?; Marketing; Photo of Rep. Bertrand Snell, permanent Chairman of the G.O.P. convention at Cleveland; Small photo of Senator Joseph Taylor Robinson of Arkansas; Science News; Aviation - testing new optical gun sight at Wright Field, near Dayton; Is Independence or Statehood Sought by Puerto Rico?; The Bee - an asset to industry; Vintage ads; and much more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, June 13, 1936 - Palestine Riots Threaten Britain's Holy Land Mandate
24 pages. Contents: Uncle Sam has lost his balance in world marketing - can do nothing; Excess Naval Tonnage Views; President to Rule Relief; Treasury makes Record Loan; Black Legion Spreads Terror; Foreign News; Hitler inspects Navy at Kiel; Palestine Riots Threaten Britain's Holy Land Mandate; Japan invades China; Current Events; Louis Meyer wins Indianapolis 500; National News; Lloyd's - Original Optimist Club - Insures Everything (Lloyd's of London); Very Scathing editorial about Sigmund Freud, who 'died a short time ago, after startling and shocking and disgusting the whole civilized world by his destructive doctrines"; Marketing; Capital Chat; Science News - Painless childbirth attacked; Aviation - what will be the effect of flights of the Hindenberg?; Congress; Simple Rules of Flag Etiquette; Mrs. James H.R. Cromwell; Vintage ads; and much more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, June 27, 1936 - Eight Financial Panics During the Life of This Publication
24 pages. Contents: Eight Panics During the Life of the Pathfinder (cover story); Civil Service Championed; Summer Driving Dangerous; Foreign Gold Flowing Into U.S.; The High Cost of Government; War Debts Defaulted - As Usual; Foreign News; China's Two Worries - Civil War and Japanese Invasion; Current Events; Editorial; Marketing; Large photos of Gov. Alfred M. Landon of Kansas, and Col. W. Franklin Knox, of Illinois; Science News; Aviation - aircraft designers look lovingly at the diesel engine; Ohio - a Good State (concluded from prior issue); Vintage ads; and much more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, July 4, 1936 - Can You Outplan the 17-Year Locusts?
24 pages. Contents: Can You Outplan the 17-Year Locusts?; Commodity Exchange Act; Dismissal Wage Plans; Extensive soil erosion; Foreign News; Violence in Palestine near Tulkarem; Jews flea Minsk for Warsaw; Gen. Douglas MacArthur and Philippine defense plan; Anglo-Italian Deal Negotiated - Sanctions Ended, and League of Nations' future debated; Current Events; Hindenberg makes third crossing of North Atlantic in record time of 59 hours 50 minutes; National News - with photo of former Governor "Al" Smith; Congress; Editorial; Marketing; Declaration of Independence Says All Men Created Equal; Science News; American Elephants; Illustration of Mme. Irene Joliot-Curie; Tennesse Chiropractor Dr. W.E. Mephvin makes flight discovery by observing pigeons; Social Security Law Intended to Banish Poverty Fear of the Aged and Jobless; Vintage ads; and much more. One-inch by two-inch hole in front page. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors
The Daily Colonist, Sunday September 23, 1934, Victoria, British Columbia Newspaper
This listing consists of pages 1-12 of this issue which measures 23.5"x17". Contents include: Howe Sound made area of wreckage by Squamish gale; B.C.-made lumber used in making ladder used in Lindbergh kidnapping; "Polly" Parrott of Victoria second in six-day bicycle race in Vancouver; Evidence mounts against Bruno Richard Hauptmann re: Lindbergh kidnap-killing; E.W. McMullen to retire from Bank of Montreal; Draft regulations for B.C. Marketing of local products; Editorial page; Social pages; Large Hudson's Bay Company ad; Assorted additional vintage ads. Average wear and soiling. A great heirloom from earlier days in Victoria, B.C. Newspaper
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Multiple Contributors
The Daily Colonist, Thursday September 27, 1934, Victoria, British Columbia Newspaper
This listing consists of pages 1-4 and 7-18 of this issue which measures 23.5"x17". Contents include: ;Tremors in Ellensburg, WA; Indict Hauptmann for extortion of Lindbergh ransom; Prospectors rush to new gold field in the Sturgeon River district near the Manitoba-Ontario boundary north of Port Arthur; Robbery at the home of A.F.D. MacGachen on Landsowne Road; B.C. Potato and Vegetable producers ask for marketing board; Editorial page; Illustration of young Princess Elizabeth " Lilly-beth", later known as Queen Elizabeth II; Social pages; half-page Hudson't Bay Company ad; Travel Page; Entertainment page; Sports pages; Business page; Cartoon page; two pages of classified ads; David Spencer Limited ads; large fashion ad for David Spencer Limited; Assorted additional vintage ads. Average wear. Above-average soiling. A great heirloom from earlier days in Victoria, B.C. Book
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Multiple Contributors
The Forestry Chronicle - September 1951: Woodlots
Vintage advertisements. Features: The farm woodlot in New England; The woodlot in Ontario; Woodlots in Manitoba; Farm woodlots in Eastern Ontario; Woodlot promotion in Alberta; A farm forestry situation in B.C.; Marketing farm woodlot products; the south's small woodlands and timber supply; woodlot management promotion by the C.I.F. in 1951; The Woodlot situation in New Brunswick; and more. Prior owner's name atop front cover else clean and unmarked with moderate wear. Sound copy. Book
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Multiple Contributors
The Miniature Magazine, Fall 1982 - Miniature Magazine Index and More
Features: A little more house on the table; The Mott Miniatures; Yes, I Cane! - miniature cane how-to; Dollhouse Builders; The Public and Private Sides of Flora Gill Jacobs; The Miniature Magazine Index; Prints Charming - the etchings of John Anthony Miller; Miniature Dried Flower Arrangements - a how-to; Marketing Miniatures; Harbored Dreams; Cooking with Clay - the art of Fimo; Roses to our Readers; A Family Affair; The Neonatal ICU; and more. Clean and unmarked with moderate wear. A sound copy. Magazine
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Multiple Contributors
The Professional Photographer Magazine, February 1982
108 pages. Features: More on marketing photography to customers who respond to a promotion; Challenges and rewards of group photography; Composite photos can introduce hundreds of new customers to your studio; Annual report gives photographers a chance to impress management; Don't offer old fashioned portraiture; 186 foot mural on revolving rooftop restaurant; Invade your competitor's market; An unusual print mounting method enhances portraits and wins praise; Is there a second camera room hidden upstairs in your studio?; License to create scenic backgrounds; Employee benefits. Average wear. Unmarked. A sound copy. Magazine
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Multiple Contributors; Dintgle, Captain A.E.
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, June 24, 1933 - Senator Huey Long Grills the House of Morgan & Co.
24 pages. Contents: Front page article about crabs with great photo of crab biting lady bather on toe; Grilling the house of Morgan & Co. Digs Up Plenty of Pay Dirt - Senator 'Kingfish' Huey Long grills Thomas W. Lamont; Oklahoma's Quadruplets - Mona, Roberta, Leots and Mary Keys - graduate from high school; Million Names on Uncle Sam's Pay Roll; Gandhi Fast No Record - with grainy photo from an earlier date; It's No Longer the 'hicks from the sticks' - now it's the 'gullible cityites'; Foreign News - World Economic Conference in London, German Reichsbank declares partial moratorium on foreign payments on its debt; Europe's Big Four Sign Up for 10 Years of Peace and Good Will; Broadcasting; Current Events; Illustration of Lieut. Comdr. Herbert V. Wiley, the only surviving officer of the Akron; Justice Department reveals details of gold hoarders; George N. Peek - Administrator of the Agriculture Adjustment Act (with illustration); Brig. Gen. Hugh S. Johnson slated to be the czar of industry - with small illustration; Great ingenuity used to build models for Chicago Fair; Prof. F.E. Lumley on Propaganda; Marketing; Capital Chat - with photo of the official records of the House of Representatives - it holds 10,000,000 documents; Scientific; Gulf Stream Shifts off Boston; Huge new offering of US Bonds and Securities Greatly Oversubscribed; "Sunken Dollars" - a real old-time thriller story of th esea - with a guaranteed love interest (to be continued); Aviation - artist's rendering of a proposed seadrome, and discussion of airships; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Contributors; Dintgle, Captain A.E.
Pathfinder Magazine - A Weekly Digest of World Affairs From the Nation's Capital, July 1, 1933 - Uncle Sam is Partner in All Industry
24 pages. Contents: Uncle Same is Partner in All Industry - Labor to Get Rights and Consumer to Gain; Australian Representatives Now in Washington; No 'Overproduction' if masses get theirs, says Rexfor Tugwell, Your Friend at Court; War Debt Payments From Europe are Slim; Changes in Veteran Aids Softened by Compromise; Record-Breaking Congress Adjourns Leaving the President a Free Hand; Foreign News; Stabilization Snag at World Monetary and Economic Conference at London; Current Events - with illustrations of Bernard M. Baruch, Speaker Rainey, Sec. Perkins and Col. Howe; Was the Declaration of Independence Signed on July 4, 1776; Mrs. Edith Nourse Rogers; Mrs. Daniel C. Roper; Glass-Steagall Banking Bill Solidifies Banking; Marketing; Great photo of feminine employees of the Bureau of Engraving and Printing counting and sorting new greenbacks; How did money come to take barter's place?; Capital Chat; Science News; Aviation - discussion of the Akron disaster; English Ancestry of the Liberty Bell; "Sunken Dollars" - a real old-time thriller story of the sea - with a guaranteed love interest (to be continued); and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Editors
Pathfinder Magazine - A Weekly Digest of World Affairs, September 9, 1933 - National Recovery Administration (NRA)
24 pages. Contents: How Mr. and Mrs. Consumer are the people who will win this war of the Great Depression; Organized Labor Sees its Destiny Fulfilled as Dominant Partner in American Industry; Why Japan Dumps Here; Inquiry into Detroit Bank Failures - Father Charles E. Coughlin, "Detroit's Radio Priest" is mentioned with a small illustration; Big Game in Forests; "Sleeping Sickness" (a.k.a. encephalitis lethargica) epidemic spreads; Plans to convert the Ocean Greyhand/Leviathan to a floating amusement park (with photo); Eastern seacoast hurricane damage great; Foreign News - includes mention of Hitler and the Saar, plus cannibalism due to starvation in the Ukraine; World Wheat Pact to Fix Prices and Exports; Raccoons are Dunking their food - not washing it; Current Events; NRA (National Recovery Act); Carlos M. de Cespedes; Money to help hog farmers; Marketing; Capital Chat; Is This Termite (White Ant) Invasion a Menace?; Science; Aviation; "The Greatest Jews'-Harp Ever Made"; Question Box; Italy- Austria Pact is Blow to Nazis; Photo of Billy Sunday; The History of Bloomers (fashion); George McKee, of Anderson SC, reflects on why the current depression is not so bad - in contrast to how he grew up; and more. Average wear. Age yellowing. A sound vintage copy. Magazine
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Multiple Editors
Pathfinder Magazine - A Weekly Digest of World Affairs, September 16, 1933 - Roosevelt's Executive Order to Report Gold Hoards of Over $100 / Germany's Isolation in World Affairs
24 pages. Contents: Attorney-General Homer S. Cummings' declaration that U.S.A. Has "Actual Socialism" Raises Questions; Farm Income Up 40% but Buying Power Less due to Price Boots; Murder Statistics; Sleeping Epidemic Unabated; Oil Industry Board; Schools Need Revenue; James W. Gerard, former Ambassador to Germany, lists 64 rulers of the country - none of whom are the President; Planning for World Police Force; President Roosevelt issues executive order requiring all holders of gold that has not been licensed for export or other purposes to report hoards of over $100 to the collectors of internal revenue; Foreign News - with photo of Marshal Pilsudski of Poland; Germany's Isolation in World Affairs - article with artist's rendering of Hitler; National Current events - with photo of Rep. James M. Beck of Pennsylvania; National Recovery Administration (NRA); Senator Huey P. (Kingfish) Long; Ambassador Sumner Welles; Marketing; Capital Chat - with photo of 'old underground vault where money is now stored in U.S. Treasury'; Science; Aviation; Article on Siamese Royalty and Movies - with photo of King Prajadhipok and his consort Rambaibarni; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Multiple Editors
Pathfinder Magazine - A Weekly Digest of World Affairs, September 30, 1933 - Reichstag Fire Trial
24 pages. Contents: Huge Gap Between Farmers Get and Pay Out Must be Closed; New Jersey Wants a Canal; Bank Deposit Insurance; Ambassador Norman H. Davis aims for European disarmament; Foreign news; cartoon of Hitler playing saxophone to 'That Nordic Strain'; Five defendents in Reichstag burning put to trial; Cuba Still Unsettled as Presidents Come and Go - Who's Next?; Report from German labor camp; Photo of Senator Burton K. Wheeler of Montana who was bruised in an auto accident; Photo of Dr. Clarence True Wilson, Secretary of the Board of Temperance of the Methodist Episcopal Church; Photo of Senator Thomas D. Schall, of Minnesota; Will H. Hays, motion picture czar, seeks films which mirror adult life; Photo of Gov. Albert C. Ritchie, of Maryland; Marketing; Capital Chat; Aviation - Newark, NJ Airport is busiest and biggest in the world; Cosmetics not new; and more. Average wear. Yellowed with age. A sound vintage copy. Magazine
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Murken-Altrogge, Christa
Coca-Cola Art. Konsum, Kult, Kunst
München: Verlag Klinkhardt & Biermann, 1991. 207 S. ; 31 x 23,5 cm ; Leinen.
書籍販売業者の参照番号
: 128344
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Musso Patrizia
I nuovi territori della marca : percorsi di senso, discorsi, azioni
Musso Patrizia I nuovi territori della marca : percorsi di senso, discorsi, azioni. Milano, F. Angeli 2005 italian, 190 ST1136 Opera con copertina morbida in brossura. 190 p. ; 23 cm.
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Musso; Francioni
Marketing per i mercati esteri
ill., br. Questo libro propone una guida chiara e concreta su come sviluppare i mercati internazionali, indicando a imprenditori e manager un percorso decisionale che limiti al massimo i rischi, gli errori e lo spreco di risorse e offrendo, con un linguaggio semplice e ricco di esempi, indicazioni pratiche e di metodo. I temi trattati sono tanti, dall'analisi dei singoli paesi in cui affacciarsi, al corretto posizionamento di mercato, al pricing e ai canali di accesso, compresi i nuovi canali come l'e-commerce, alla comunicazione, sia tradizionale sia online, all'organizzazione delle risorse umane necessarie per espandersi all'estero. Tutto ruota intorno al piano di marketing internazionale, grazie al quale le scelte operative vengono facilitate e rese coerenti. Analoga attenzione è rivolta alla pianificazione economica dello sviluppo all'estero, con lo strumento del budget paese che consente di superare la semplice logica di vendita e inquadrare le scelte nell'ambito di una maggiore consapevolezza strategica e gestionale. Gli argomenti vengono affrontati con un taglio pratico, limitando gli sviluppi teorici di difficile applicazione e privilegiando la presa di coscienza in merito alle difficoltà che devono essere affrontate e al modo in cui superarle.
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Mutti Federica
Crescere con YouTube. Crea il tuo personal brand per avere successo nel lavoro, nel business e nella vita
br. Un manuale di marketing e comunicazione digitale che racconta come costruire il proprio personal brand su YouTube, per avere successo nel lavoro, nel business e nella vita. Federica Mutti racconta, attraverso la sua esperienza di content creator, il "dietro le quinte" della creazione di un canale YouTube di successo e i passi necessari per trasformarlo in un asset strategico per professionisti, brand e creatori di contenuti. Dalle basi fondamentali della piattaforma - tra storia, valori e algoritmi - alla pianificazione e gestione di tutte le attività pratiche che si nascondono dietro la creazione di video efficaci, fino ad arrivare a uno sguardo sull'evoluzione futura del settore e sulle opportunità di impatto economico e sociale, il manuale offre un'esperienza completa e immersiva della galassia YouTube. Interviste a creator affermati ed emergenti, ed esercizi pratici permettono al lettore di immedesimarsi e di mettersi subito al lavoro per aprire un canale YouTube attraverso un percorso consapevole, duraturo e sostenibile.
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Müller, W. / Bauer, H. H
Wettbewerbsvorteile erkennen und sichern. Erfahrungsberichte aus der Marketing- Praxis.
Neuwied: Luchterhand. 1994. XII.; 322. 23,5cm. Zustand: Sehr Gut min. bis gering gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe bis leichte Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Ppbd.
書籍販売業者の参照番号
: 853591
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Müller-Hagedorn, Lothar / Schuckel, Marcus
Einführung in das Marketing.
Stuttgart, Schäffer-Poeschel Verlag, 2003. 24 cm, X, 322 Seiten, mit zahlreichen graphischen Darstellungen, blauer Pappband. 3., überarbeitete und erweiterte Auflage Ecken leicht berieben, zahlreiche (eher schwache) Markeranstreichungen, insgesamt durchaus gut erhalten.
書籍販売業者の参照番号
: 39067AB
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Münster, Hans A
Die Presse - Trumpf in der Werbung
Stuttgart, Forkel, 1963. PP, 221S, gut
書籍販売業者の参照番号
: 03554
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NAGELS Jacques
"Eléments d'économie politique; critique de la pensée unique. Institut de sociologie, histoire, économie, société."
Bruxelles, Editions de l'Université de Bruxelles (ULB), 1997. 16 x 24, 642 pp., 116 tableaux, 101 graphiques, 34 notices, broché, très bon état.
書籍販売業者の参照番号
: 62306
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