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Advance Marketing Proprietory
I Love You Like Crazy Cakes
Little Brown 2006. Board book. Very Good. Disclaimer:A copy that has been read but remains in excellent condition. Pages are intact and are not marred by notes or highlighting but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Little Brown unknown
Bookseller reference : G0316059781I4N00 ISBN : 0316059781 9780316059787
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Advance Marketing Proprietory
I Love You Like Crazy Cakes
Little Brown 2006. Board book. Good. Disclaimer:A copy that has been read but remains in clean condition. All pages are intact and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting and the copy can include previous owner inscriptions. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Little Brown unknown
Bookseller reference : G0316059781I3N00 ISBN : 0316059781 9780316059787
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Advance Marketing Proprietory
It's OK To Be Different
Advance Marketing - Proprietory 2006. Board book. Acceptable. Disclaimer:A readable copy. All pages are intact and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Advance Marketing - Proprietory unknown
Bookseller reference : G0316059773I5N00 ISBN : 0316059773 9780316059770
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Advanced marketing s de rl de cv
Cartas pequenas/ Little Letters Chicken Socks Spanish Edition
2008-08-15. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
Bookseller reference : 9871078773 ISBN : 9871078773 9789871078776
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Advanced Marketing Services
The Encyclopedia of Civil Aircraft
1999-05-04. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Bookseller reference : 1571451838n ISBN : 1571451838 9781571451835
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Advanced Marketing Services
The Encyclopedia of Civil Aircraft
1999-05-04. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
Bookseller reference : 1571451838q ISBN : 1571451838 9781571451835
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Adán Pablo
Camper. Suole di gomma, elastici e stringhe colorate: che cosa c'è dietro il marchio di successo che lascia impronte in tutto il mondo
ill., br. La storia di uno dei marchi-icona spagnoli più conosciuti in assoluto. Dagli inizi, in un piccolo laboratorio delle Baleari, sino al suo affermarsi nelle vie della moda nelle città di tutto il mondo. Un successo straordinario, che ha fatto di Camper un vero leader globale in un settore in cui competere è sempre più difficile. Dove sta il segreto di Camper? Pablo Adàn va dietro le quinte per scoprire come questo brand sia riuscito a conquistarsi una fama mondiale. "Camper è qualcosa di più di una scarpa, è una filosofia di vita. Quando si capisce questo, il rapporto con Camper cambia." Questa semplice definizione non viene dall'ufficio marketing di Camper, ma da un commesso che da anni lavora per il brand. Davvero Camper è una filosofia e ha mantenuto, come afferma, i valori della fantasia e della libertà? Che cosa c'è di vero o di falso dietro un marchio creato negli anni Settanta, accettato negli anni Ottanta, internazionalizzato negli anni Novanta e poi consolidatosi a livello mondiale nel nuovo secolo?
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AFRICAN AMERICAN TRADE CATALOGUE: COSMETICS: MARKETING
Original Promotional Trade Catalogue for: BEAUTY AIDS FOR MEN AND WOMEN.
AFRICAN-AMERICAN TRADE CATALOGUE: COSMETICS: MARKETING. Original Promotional Trade Catalogue for: BEAUTY AIDS FOR MEN AND WOMEN. Look Lovlier Look Younger. Use Valmor and Sweet Georgia Brown Products. Latest Price List. Chicago Illinois:: Valmor Products Company 1965. Original promotional trade catalogue for African-American cosmetics. . A fine copy. . 24mo pictorial self-wrappers 8 pages single sheet folded to make 8 pages. Illustrated throughout with images of the products and the African-Americans that are using the products. Although the images are clearly African-Americans almost without exception the men and women have straight hair and nearly white skin reflecting the beauty ideal the company was promoting. Among the products advertised are: "Brighter-lighter looking complexion with Sweet Georgia Brown products" including face powder in the following shades: High Brown Hi-Tan Aristocratic Brown Tantalizing Dark Brown etc. Also included are Jumbo Sweet Georgia Brown Bleach Cream "for use on face neck arms and body" and numerous hair straightening supplies. Valmor Products Company, unknown
Bookseller reference : 66634
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AFTALION Florin et PONCET Patrice
Les futures sur taux d'intérêt : le matif. Collection : Banque et Bourse.
Paris, Presses Universitaires de France (PUF)/Matif, 1991. 17 x 24, 249 pp., 3 annexes, broché, bon état (coin supérieur droit pliée).
Bookseller reference : 62308 ISBN : 2130437524
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AGENCE EN DIRECT
Lancôme. "Pour Elle"
Paris, Agence en direct, s.d. In-4 broché oblong, 53 pp., jaquette avec titre doré, sous étui.
Bookseller reference : 15994
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Agostino Palazzo
Nomia e autonomia (in società particolari)
Agostino Palazzo Nomia e autonomia (in società particolari). , Giuffrè 1961, Copertina cartonata sporca. Tagli, intonsi, e pagine ingialliti in modo lieve. bordi stanchi. Buono (Good) . <br> <br> <br> <br>
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Agri Business: Marketing and Management
Agri-Business: Marketing and Management
Oxford Book Co. 2012. New. S.N. Choudhary. Oxford Book Co. unknown
Bookseller reference : OBC-9789350300824 ISBN : 9350300826 9789350300824
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Agricultural Production Marketing and their Management
Agricultural Production Marketing and their Management
Agrotech Press 2020. New. Reynold Finn. Agrotech Press unknown
Bookseller reference : OBC-9789387160828 ISBN : 9387160823 9789387160828
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Agricultural Inputs Marketing and Agri business
Agricultural Inputs Marketing and Agri-business
Oxford Book Co. 2015. New. Dr. D.S. Jadhav / Dr. Shivaji S. Waghmare. Oxford Book Co. unknown
Bookseller reference : OBC-9789350302309 ISBN : 9350302306 9789350302309
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Agricultural Marketing Service US. Department of Agriculture U. S.
Agricultural Marketing Service 1992 Leather Bound
2019. Leather Bound. New. Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine extra customization on request like complete leather Golden Screen printing in Front Color Leather Colored book etc. Reprinted in 2019 with the help of original edition published long back 1992. This book is printed in black & white sewing binding for longer life Printed on high quality Paper re-sized as per Current standards professionally processed without changing its contents. As these are old books we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set then it is only single volume if you wish to order a specific or all the volumes you may contact us. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. Hope you will like it and give your comments and suggestions. Lang: - eng. EXTRA 10 DAYS APART FROM THE NORMAL SHIPPING PERIOD WILL BE REQUIRED FOR LEATHER BOUND BOOKS. COMPLETE LEATHER WILL COST YOU EXTRA US$ 25 APART FROM THE LEATHER BOUND BOOKS. hardcover
Bookseller reference : LB1111006759293
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Agricultural Marketing Service US. Department of Agriculture U. S.
Agricultural Marketing Service 1992 FULL LEATHER BOUND
2019. SUPER DELUXE EDITION. New. Antique look with Golden Leaf Printing and embossing with round Spine completely handmade bindingextra customization on request like Color Leather Colored book special gold leaf printing etc. Reprinted in 2019 with the help of original edition published long back 1992. This book is printed in black & white sewing binding for longer life Printed on high quality Paper re-sized as per Current standards professionally processed without changing its contents. As these are old books we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set then it is only single volume if you wish to order a specific or all the volumes you may contact us. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure in old look so we brought it back to the shelves. Hope you will like it and give your comments and suggestions. Lang: - eng. EXTRA 10 DAYS APART FROM THE NORMAL SHIPPING PERIOD WILL BE REQUIRED. Normal Hardbound Edition is also available on request. unknown
Bookseller reference : SD1111006759293
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Agricultural Marketing Service US. Department of Agriculture U. S.
Agricultural Marketing Service 1992
2019. Paperback. New. Lang: - eng. Reprinted in 2019 with the help of original edition published long back 1992. This book is Printed in black & white sewing binding for longer life with Matt laminated multi-Colour Soft Cover HARDCOVER EDITION IS ALSO AVAILABLE Printed on high quality Paper re-sized as per Current standards professionally processed without changing its contents. As these are old books we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set then it is only single volume if you wish to order a specific or all the volumes you may contact us. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. Any type of Customisation is possible with extra charges. Hope you will like it and give your comments and suggestions. paperback
Bookseller reference : PB1111006759293
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Agricultural Marketing Service US. Department of Agriculture U. S.
Agricultural Marketing Service 1992 Hardcover
2019. Hardcover. New. Lang: - eng. Reprinted in 2019 with the help of original edition published long back 1992. This book is Printed in black & white Hardcover sewing binding for longer life with Matt laminated multi-Colour Dust Cover Printed on high quality Paper re-sized as per Current standards professionally processed without changing its contents. As these are old books we processed each page manually and make them readable but in some cases some pages which are blur or missing or black spots. If it is multi volume set then it is only single volume if you wish to order a specific or all the volumes you may contact us. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. Any type of Customisation is possible with extra charges. Hope you will like it and give your comments and suggestions. hardcover
Bookseller reference : 1111006759293
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Agricultural Marketing Service General Counsel
Compilation of Statutes Relating to the Agicultural Marketing Service and Closely Related Activities as of December 31 1982
Washington DC: US Dept.of Agriculture 1983. 339pp.incl.index; SC lt.brwn.w/brwn.; stapleft.cover; some rub w/spine&edges sunned; cleantight pgs. "This is a compilation of legislation administered by the Agricultural Marketing Service and related legislation." Agriculture Handbook Number 556. Revised. Paperback. Very Good/No Jacket. 8vo - over 7�" - 9�" tall. Government Publication. US Dept.of Agriculture Paperback
Bookseller reference : 024139
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Agriculture : Phallic Marketing
Corn Seed Salesman's Binder
DeKalb Illinois: DeKalb Agricultural Association Inc. 1959. Small 8vo. binder. Approximately 170pp. Stiffened leather wraps over metal snap ring binder assembly. Gilt logo design to front. Generously color illustrated. Interior binder separated form outer wraps. Else clean. About very good. <br/><br/>An illustrated salesman's pitch binder carried by an agent of the DeKalb seed corn company. The volume opens innocently enough with boldly lettered sales pitches on increased yields drought resistance etc. though takes an unmistakably phallus-obsessed turn in its 50pp.-plus illustrated section on the firm's available seed varieties each with about a page of descriptive text and a succint heading with terms like: "Great Workhorse" : "Pour-it-On" ; "Real Comer" ; "Big Producer" ; "Pours it Out" ; etc. Numerous page scans shown here. An uncommon intriguing and curious production. Presented without additional comment. DeKalb Agricultural Association, Inc. hardcover
Bookseller reference : 1548
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Ahlert, Dieter ; Ahlert, Martin
Handbuch Franchising & Cooperation : Das Management kooperativer Unternehmensnetzwerke
Frankfurt am Main: Deutscher Fachverlag GmbH. 2010. 781 Seiten. 24cm. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Topgepflegtes-Archivex.; 1. Auflage Ppbd.
Bookseller reference : 853786
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Ahlert, Dieter ; Borchert, Stefan ; Bruin, Fred
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Berlin [u.a.]: Springer. 2000. XIX.; 354. 24cm. Zustand: Gut bis Sehr Gut min. bis gering gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe bis leichte Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Einband ist foliert; Ppbd.
Bookseller reference : 853582
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Ahlert, Dieter ; Kenning, Peter ; Olbrich, Rainer; Schröder, Hendrik
Multichannel-Management : Jahrbuch Vertriebs- und Handelsmanagement 2010/2011
Frankfurt am Main: Deutscher Fachverlag GmbH. 2010. 302 Seiten. 24cm. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Topgepflegtes-Archivex.; 1. Auflage Ppbd.
Bookseller reference : 853588
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Ahlert, Dieter [Herausgeber] ; Woisetschläger, David [Herausgeber] ; Vogel, Verena [Herausgeber]
Exzellentes Sponsoring : Innovative Ansätze und Best Practices für das Markenmanagement
Wiesbaden: Deutscher Universitätsverlag. 2007. XII.; 447. 21,5cm. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Topgepflegtes-Archivex.; 2nd ed. 2007 Ppbd.
Bookseller reference : 853855
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Ahlert, Dieter [Hrsg.] ; Olbrich, Rainer [Hrsg.] ; Schröder, Hendrik [Hrsg.]
Shopper Research - Kundenverhalten im Handel : Jahrbuch Vertriebs- und Handelsmanangement 2007
Frankfurt am Main: Deutscher Fachverlag GmbH. 2007. 433 Seiten. 24cm. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Topgepflegtes-Archivex.; 1. Auflage Ppbd.
Bookseller reference : 853787
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Ahlert, Dieter, Peter Kenning und Dirk Schneider
Markenmanagement im Handel. Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen. Strategien - Konzepte - Praxisbeispiele.
Wiesbaden, Gabler Verlag, 2000. 1. Auflage. Mit zahlreichen Abbildungen. 230 S. Gr.-8°, Pp. Sehr gut erhalten.
Bookseller reference : 26618
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Al Ries , Jack Trout
Marketing è guerra! L’applicazione delle strategie militari per la conquista dei mercati
Brossura flessibile in cartoncino illustrato e risvolti, prima edizione. Il volume riporta i segni dell’uso alla copertina, fogli chiari perfettamente godibili e tagli scuriti da fattore tempo. Numero pagine 234. USATO
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Alard Pierre Dirringer Damien
La Strategie De Relation Client: UN Support Dynamique De Management De La Relation Client: Le Modele Customer Connections (Fonctions de l'entreprise)
Dunod 2003 295 pages 2x24x16cm. 2003. Broché. 295 pages.
Bookseller reference : 100108745 ISBN : 2100049402
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Alaska Seafood Marketing Institute
Wild About Alaska Salmon
Alaska Salmon USA 2005. Paperback. Used; Good. <p><i><strong>Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. </strong></i> <br/><br/>Bookbarn International Inventory #3271752</p> Alaska Salmon USA paperback
Bookseller reference : 3271752
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Alaska Seafood Marketing Institute :
Wild" Alaska Seafood :
Alaska Seafood Marketing Institute : www. alaskaseafood.org 2005. Paperback. Very Good. Paperback book in very good condition. Alaska Seafood Marketing Institute : www. alaskaseafood.org paperback
Bookseller reference : 067942
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Albach, Horst
Dienstleistungen in der modernen Industriegesellschaft
München: Beck. 1989. 191 Seiten. 22cm. Zustand: Gut bis Sehr Gut min. gebräunt (Innen); Einband Außen hat geringe Gebrauchsspuren; Schnitt oben gering fleckig; Broschiert
Bookseller reference : 350330
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Albach, Horst
Zur Theorie der Unternehmung - Schriften und Reden von Erich Gutenberg Aus dem Nachlaß
Mak. Bibl.
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Albach, Horst [Hrsg.] ; Behrens, Stefan
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
Wiesbaden: Gabler. 2002. XVII.; 604. 24cm. Zustand: Gut bis Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Zwei Besitzerstempel auf Schnitt; 1. Aufl. Ppbd.
Bookseller reference : 853461
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Alberoni Francesco.
RISULTATI DI UNA INDAGINE SPERIMENTALE SUI CONTENUTI DEI PRINCIPALI MEZZI DI COMUNICAZIONE DI MASSA NEGLI ANNI 1969-1970.
(Codice PS/0008) In 4° (29x20,5 cm) VI-487 pp. Moltissime tabelle e grafici. Grande firma al frontespizio. Brossura editoriale con tracce d'uso, interno ottimo. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
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Albers, Erwin
Ein Standardmodul zur Lösung kombinatorischer Entscheidungsprobleme der Produktionssteuerung
Bergisch Gladbach [u.a.]: Eul. 1991. III.; 195. 21cm. Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe bis leichte Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Drei Besitzerstempel auf Schnitt; Dissertation; Broschiert
Bookseller reference : 853533
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Alberto Ferrari
Politica monetaria
Alberto Ferrari Politica monetaria. , Giuffrè 1959, Sovraccoperta in cartoncino. Dorso con impressioni in oro. Libro in buone condizioni Buono (Good) . <br> <br> Copertina rigida <br> 347<br>
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Alberto Galgano
La qualità totale. Il Company-Wide Quality Control come nuovo sistema manageriale
Alberto Galgano La qualità totale. Il Company-Wide Quality Control come nuovo sistema manageriale . , Il Sole 24 ORE 1992, Copertina In mezzatela con titolo in oro al dorso. Sovraccoperta plastificata con bandelle informative. Tagli e pagine integri. Buono (Good) . <br> <br> <br> <br> 8871870654
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Alberto Mattiacci, Alessandro Militi
Tv brand : la rivoluzione del marketing televisivo
Alberto Mattiacci, Alessandro Militi Tv brand : la rivoluzione del marketing televisivo. Bologna, Lupetti 2011 italian, 316 ST1136 Opera con copertina morbida in brossura, illustrazioni a colori nt, dedica scritta a penna sulla prima pagina. 316 p. : ill. ; 23 cm.
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Alberto Mazzucca
I potenti del denaro
Alberto Mazzucca I potenti del denaro. , Editoriale nuova 1983, Buone condizioni. Copertina flessibile, con segni d'uso. Dorso usurato. Tagli con bruniture. Pagine ingiallite. Buono (Good) . <br> <br> <br> 187<br>
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Albrecht, Bruno
Marketing : Die Konzeption f. jede marktorientierte Unternehmensführung. Bruno Albrecht
Düsseldorf, Wien Econ-Verlag, 1972. 368 S. Original-Leinenband,mit Schutzumschlag ,
Bookseller reference : 23304
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Albus, Volker und Achim Heine
Leica. Positionen der Markenkultur - Views of Brand Culture [Deutsch - Englisch]
Berlin: Nicolai Verlag, 2004. 191 S. ; 24 x 17 cm ; kart. ;
Bookseller reference : 123171
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Aldo Fascetti
Scritti e discorsi
Aldo Fascetti Scritti e discorsi. Milano, Garzanti 1960, Copertina in tela rigida, con titolo dorato al dorso e al piatto, sbiadita. Tagli sporchi di polvere e ingialliti. Pagine leggermente ingiallite. Mediocre (Poor) . <br> <br> <br> 270<br>
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Alessandri Alice; Aleo Alberto
Business in Love. Un rivoluzionario approccio al mercato basato sull'amore
br. Sulla scorta dei profondi stravolgimenti che la nostra società sta affrontando, anche il mondo del business è in fase di cambiamento. Valori come la fiducia, il benessere, la sostenibilità, il rispetto dell'essere umano e delle sue ambizioni profonde diventano sempre più importanti. Le aziende e i professionisti riescono ad ottenere e mantenere il successo solo quando sono in grado di portare la relazione con i loro clienti su un livello nuovo, più elevato. A legarli è una condizione del tutto simile all'innamoramento, che per essere ottenuta necessita di modelli organizzativi e approcci di marketing non più basati sulla metafora della guerra, e sulla retorica del "comando e controllo" che ad essa si lega, bensì sull'amore. Lo sanno bene i due autori, che dal 2013 - grazie anche a collaborazioni internazionali - studiano le nuove dinamiche del mercato e il ruolo fondamentale dell'etica nella costruzione dei risultati commerciali. Se il loro precedente testo "La Vendita Etica" aiutava ad impostare e gestire la relazione con il cliente basandola sulla fiducia e sulla correttezza, questo nuovo libro ti supporterà nella costruzione della strategia di business e nella progettazione degli strumenti di marketing (dall'analisi del cliente, alla definizione dell'offerta e lo stile di comunicazione, fino al posizionamento prezzi e la gestione delle risorse) alla luce di un nuovo modello, il Loving Business Model appunto, che ha lo scopo di far innamorare il cliente di te e te stesso del tuo lavoro. Anche questo testo - come il precedente - è frutto di una ricerca indipendente condotta tra l'Italia e gli Stati Uniti e della pluriennale esperienza professionale degli autori, contiene quindi le tecniche più aggiornate ed efficaci disponibili nel panorama del marketing moderno, affiancate da casi studio, esempi concreti ed esercizi, che ti guideranno nell'applicazione di quanto esposto.
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Alessandro Rota
Breve storia dei fondi comuni in Italia
Alessandro Rota Breve storia dei fondi comuni in Italia. , Youcanprint 2014, I Fondi comuni in Italia. Sovraccoperta con lievissimi segni del tempo, interno ottimo. Buono (Good) . <br> <br> <br> 123<br>
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Alexander Hiam
Il dirigente. 101 tecniche di decisione e gestione
Alexander Hiam Il dirigente. 101 tecniche di decisione e gestione. , Il Sole 24 ORE 1993, Copertina plastificata con titlo in oro al piatto e dorso. Tagli e pagine integri. Fascetta. Collana: "Passe-partout". Buono (Good) . <br> <br> <br> <br> 8871873319
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Alexander Weyers
Güterwagenmanagement: Analyse wesentlicher Potenziale des Eisenbahngüterverkehrs anhand von Simulationen
Köln: Kölner Wiss.-Verl. 2007. XVIII.; 192. 21cm. Zustand: Sehr Gut; Dissertation; Ppbd.
Bookseller reference : 851747
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Alexander, Rolf B
Sex Poster Shop : [zu deutsch: Geschlechts-Plakatladen].
Bonn : Verl. der Europäischen Bücherei Hieronimi, 1970. 64 S. : Abb. mit Text, 1 Titelbild 4°. Ill. OBroschur. (Hieronimi-Bild-Paperbacks)
Bookseller reference : 8656
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Alexandre Fuljahn
Cause-Related Marketing in Deutschland: Theoretische und empirische Analyse der Konsumentenreaktionen
Saarbrücken: VDM Verlag Dr. Müller. 2008. VI.; 182. 24cm. Zustand: Gut bis Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat leichte Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Broschiert
Bookseller reference : 853805
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Alfieri Marco; Baldazzi Marco; Paolucci Corrado
Content strategy
ill., br. La rivoluzione digitale ha aperto la strada alla disintermediazione. Aziende, istituzioni, ong e partiti stanno scoprendo questa opportunità per raccontarsi in prima persona, attraverso piattaforme web e social, e creare le proprie comunità di riferimento. Ma produrre testi, video, infografiche o podcast di qualità non è semplice e non basta. Ogni minuto nel mondo vengono riversati sulla rete 211 milioni di nuovi contenuti e la risorsa più scarsa nel futuro sarà l'attenzione. Senza contare che comunicare in modalità broadcast appartiene al secolo scorso: oggi per raggiungere le diverse community occorre un approccio sharing. È possibile raccontare una storia in modalità mai sperimentate finora, ma il «segreto» per creare nuovo valore reputazionale restano i contenuti. A patto che siano l'esito di una strategia ben definita.
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Alfio Bardolla
Business Revolution.
brossura in ottime condizioni. cod. ib4
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