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[COLOUR THEORY -- NEWSPAPER PRINTING INKS].Biblio.com

Cal Ink newspaper colors: including ANPAA-AAAA standard and process colors. Catalog No. 5710.

1950ref. 64391San Francisco West Berkeley & Los Angeles CA: California Ink Co. Inc. ca. 1950. 4to. 6 pp unpaginated. on thick boards w/ metal-comb bindings at gutter margin & upper fore-edge w/ 66 gradated colour swatches organized into 4 columns on two leaves; w/ 63 handy “Tear-off Swatches” showing the Cal Ink colour chart and available for swatches to be torn off and matched w/ all present except for original base piece of “M704” showing that it was a popular colour for Cal Ink clients. Self-printed colour-illustrated boards colour wheel on front cover covers printed & illustrated in colour minor scuffing remnants of old label partially affecting colour wheel slight scuffing edgewear still VG bright copy. First edition thus of this wonderfully printed and inventive colour ink sample catalogue for colour newspaper inks developed specially for the newly introduced American Newspaper Publishers Association & American Association Advertising Agencies colour standards. Prior to their initial studies and reports newspapers were often published with muddy misaligned and very inaccurate colours and formed a committee which by 1951 had produced specific standards on colour inks for comics cartoon strips and colour advertising in newspapers. This catalogue advertises with the California Ink Company’s Process Standard Colours Intermix Colours and finally the Cal Ink Standard R.O.P. Run-of-Paper colours. The section on “Handy Tear-off Swatches” provides an excellent colour chart as well as actual colour samples which could be ordered at the time from California Ink.The firm was founded in 1891 in Los Angeles as a Union Oil Co. subsidiary and moved to San Francisco in 1896 by E.L. Hueter and managed by Lewars b. 1866 who along with others in the company opened the office in their factory at West Berkeley following the 1906 Earthquake & Fire which destroyed their records. In 1919 the company was reincorporated and purchased by Graham Shattuck Reed & Nathan. They developed a white ink for marking bees perfumed ink for use in advertising were main suppliers of pigment colours and varnishes on the West Coast and developed the first “Litho Red” ink made in the U.S.k and developed the first magnetic inks for check imprinting in 1950. No copies located in Worldcat; See: Susan Cerny California Ink Co. Industrial Site 1326-1404 Fourth Street Berkeley CA Berkeley Landmarks 2019. California Ink Co., Inc. hardcover

Zephyr Used & Rare Books · Estados UnidosUS$ 550,00≈ € 491,38

SALLUSTIUS, C Crispus and FLORUS, L Annaeus [BASKERVILLE PRINTING]ABAA

C. Crispus Sallustius; Et. L. Anaeus Florus

1773ref. 15878Birmingham: John Baskerville 1773. FIRST BASKERVILLE EDITION. Contemporary tree calf rebacked. An excellent copy from the library of Edward Davenport with his armorial bookplate. First Baskerville edition of this excellent work. Baskerville 1706-1775 was the greatest printer of his era. He began experiments in letter founding and produced his amazing series of types now named after him. “The volume itself can be divided into two main parts. First it contains Sallust’s opus which consists of the following works: two historical monographs Bellum Catilinae ca. 42/1 BC and Bellum Iugurthinum c. 41-40 BC; the extant fragments of Sallust’s Histories written in the conventional annalistic style and covering events from 78 BC onward; and a series of short works which have been wrongly ascribed to Sallust. They are two letters addressed to Caesar Orationes ad C. Caesarem de republica ordinanda and an invective against Cicero C. Crispi Sallustii Declamatio in M. Tullium Ciceronem. It is very likely that both the letters and the invective were actually written after Sallust’s death possibly by rhetoricians writing during the early empire. Finally the second part of the volume contains a summary of Roman history composed by Florus in the second century AD Lucii Annaei Flori Epitome rerum romanarum Lucius Annaeus Florus’ abridgement of Roman history. Composed in a panegyric style it covers 700 years emphasizing the wars leading to the reign of Augustus who is praised for being the emperor who finally brought peace to the Roman world. While in Baskerville’s edition we find this historical summary divided into four books the arrangement currently accepted by scholars is in two books with the following generic title: Flori epitomae de Tito Livio bellorum omnium annorum DCC libri duo”Pablo Alvarez River Campus Libraries University of Rochester. Sallust 86-35 BC was a fourth-century writer historian and politician. A Roman aristocrat he was later a partisan of Julius Caesar. He is the earliest known Roman historian with surviving works to his name. Lucius Annaeus Florus 74-130 AD was a Roman historian born in Africa compiled his history of Rome that despite a number of flaws in geographic and chronological detail was used as a textbook into the nineteenth century. John Baskerville unknown books

Rootenberg Rare Books & Manuscripts · Estados UnidosUS$ 950,00≈ € 848,75

SALLUSTIUS, C Crispus and FLORUS, L Annaeus [BASKERVILLE PRINTING]Biblio.com

C. Crispus Sallustius; Et. L. Anaeus Florus

Rootenberg Rare Books & Manuscripts · Estados UnidosUS$ 950,00≈ € 848,75

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