Dryden

Confidential inside facts for 1938. A manual for the use of Studebaker salesmen.

1937 · ref. 63013 — South Bend IN & Chicago IL: Studebaker Corporation 1937. 4to. 8.5 x 11 in. 16 82 2 pp. Illustrated throughout many black & white text illustrations photo illustrations diagrams blue-gray & black 8 colour plates some offset toning bleed-through to facing pages from plates. Colour cellophane laminated covers Studebaker emble front cover 5-hole punch as issued at gutter margin minor shelfwear rubbing still VG- copy from Aurora OR Studebaker dealership. First edition of this nicely illustrated Studebaker dealer’s salesman manual detailing the very successful 1938 Studebaker models which featured the first full line-up of the streamlined designs of Helen Dryden in consultation with the equally famous contemporary industrial designer Raymond Loewy who began his contract with Studebaker in 1936. The 1938 Studebaker lines featured the State Commander President & Commander lines revamped by Loewy and Dryden with shrouded lantern-style headlamps called cathedral headlights modernizing of the Studebaker logo on the front cover and even though the US economy had backslid into a mild recession the 1938 sales year saw Studebaker climb up to 10th in new-car sales. Dryden 1883-1972 was an acclaimed woman artist earning over $ 100000 a year in the 1930’s when her designs first appeared with Studebaker. Dryden continued to work with Loewy at Studebaker until 1940 when she mysteriously drops from the public eye only to make a short appearance in a series of 1956 New York times articles on her dispute with the Welfare Department. Worldcat locates 3 copies Columbia U of IL IN Hist. Soc.; See: Ed Heys Helen Dryden: Fashion Illustration and Automobile Hardware Design Hemmings Daily Feb. 17 2016; Raymond Loewy and Streamline Moderne The Old Motor August 12 2013. Studebaker Corporation, unknown