Lai

Pentothal Postcards

2005réf. 81152Mark Batty Publisher. New. Hardcover. FREE UPGRADE to Courier/Priority Shipping Upon Request - IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - Flawless copy brand new pristine never opened -- 192 pages. Description: "From 1954 to 1968 a series of postcards from faraway and exotic places arrived in the mail for doctors nurses hospitals and public health officials worldwide. Not unlike greetings from a well-traveled friend these postcards were entertaining and inscribed with a personal message. But their purpose was more than to say 'wish you were here; ' they were designed to sell one of the most successful pharmaceuticals of our time. This extraordinary and innovative marketing campaign was the brainchild of Abbott Pharmaceutical Company. Over 170 different postcards from about 80 different countries were sent out over the course of 14 years. Most of the cards were manufactured stamped and mailed in the local country identified on the card adding to their authenticity for the recipient. In the end this clever campaign helped to establish Pentothal as a major brand of anaesthetic product. It is still in use. Today the cards have another unintended purpose – they provide a unique look at places from around the world when it was a much bigger place. This book contains more than half of the cards that were produced the very best examples; and features cards containing people places buildings and other structures. The collection is introduced by Dr. David C. Lai MD who has a passion for anaesthesiology and along the way has developed a minor obsession for Pentothal postcards." -- with a bonus offer--; From 1954 to 1968 a series of postcards from faraway and exotic places arrived in the mail for doctors nurses hospitals and public health officials worldwide. Not unlike greetings from a well-traveled friend these postcards were entertaining and inscribed with a personal message. But their purpose was more than to say "wish you were here;" they were designed to sell one of the most successful pharmaceuticals of our time.This extraordinary and innovative marketing campaign was the brainchild of Abbott Pharmaceutical Company. Over 170 different postcards from about 80 different countries were sent out over the course of 14 years. Most of the cards were manufactured stamped and mailed in the local country identified on the card adding to their authenticity for the recipient. In the end this clever campaign helped to establish Pentothal as a major brand of anaesthetic product. It is still in use. Today the cards have another unintended purpose – they provide a unique look at places from around the world when it was a much bigger place.This book contains more than half of the cards that were produced the very best examples; and features cards containing people places buildings and other structures. The collection is introduced by Dr. David C. Lai MD who has a passion for anaesthesiology and along the way has developed a minor obsession for Pentothal postcards. . 2005. 0972563660 . Mark Batty Publisher hardcover

AB Books · États-Unis1 976,00 $US≈ 1 761,93 €

Lai

Lai

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues