Om GuptaMareMagnum
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2005The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India. About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. Contents:- CONTENTS:- # Advertising: History: Changing Face and Ethics : Scanning Advertisements : Advertising Media, Agency Impact : Sex in Advertising : Advertising and Porrayal of Women : Impact of Advertising on Rural India : Targeting the Consumer : Importance of Business Communication : Index. The Title 'Advertising in India: Trends and Impact written/authored/edited by Om Gupta', published in the year 2005. The ISBN 9788178353081 is assigned to the Hardcover version of this title. This book has total of pp. 296 (Pages). The publisher of this title is Kalpaz Publications. This Book is in English. The subject of this book is Mass Communication / Journalism / Management. Size of the book is 14.34 x 22.59 cms Vol:-
2006Mass Communication is an interdisciplined domain. It can't understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopaedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. Mass Communication has a history as long as human civilization. Thus it requires a historical perspective also. About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. Contents:- CONTENTS:- : Volume.I Media and Mass Communication Volume 2 Development Communication Volume 3 News Reporting and Editing Volume 4 Mass Media and Press Laws Volume 5 Radio and Television The Title 'Encyclopaedia of Journalism and Mass Communication written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053656 is assigned to the Hardcover version of this title. This book has total of pp. 1552 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- 5 Vols. Set
2006About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Encyclopaedia of Journalism and Mass Communication (Media and Mass Communication) written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053663 is assigned to the Hardcover version of this title. This book has total of pp. 305 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- Vol. 1st
2006About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Encyclopaedia of Journalism and Mass Communication (Development Communication) written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053670 is assigned to the Hardcover version of this title. This book has total of pp. 295 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- Vol. 2nd
2006About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Encyclopaedia of Journalism and Mass Communication (News Reporting and Editing) written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053687 is assigned to the Hardcover version of this title. This book has total of pp. 298 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- Vol. 3rd
2006About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Encyclopaedia of Journalism and Mass Communication (Mass Media and Press Laws) written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053694 is assigned to the Hardcover version of this title. This book has total of pp. 300 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- Vol. 4th
2006About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Encyclopaedia of Journalism and Mass Communication (Radio and Television) written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053700 is assigned to the Hardcover version of this title. This book has total of pp. 299 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism / Reference / Dictionary / Encyclopaedia. Size of the book is 14.34 x 22.59 cms Vol:- Vol. 5th
2005About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Media Lekhan: Samaachar written/authored/edited by Om Gupta', published in the year 2005. The ISBN 9788178353333 is assigned to the Hardcover version of this title. This book has total of pp. 200 (Pages). The publisher of this title is Kalpaz Publications. This Book is in Hindi. The subject of this book is Mass Communication / Journalism / HINDI BOOKS. Size of the book is 14.34 x 22.59 cms Vol:-
2005About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Media Lekhan: Srijan written/authored/edited by Om Gupta', published in the year 2005. The ISBN 9788178354323 is assigned to the Hardcover version of this title. This book has total of pp. 200 (Pages). The publisher of this title is Kalpaz Publications. This Book is in Hindi. The subject of this book is Mass Communication / Journalism / HINDI BOOKS. Size of the book is 14.34 x 22.59 cms Vol:-
2005About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings. The Title 'Media Lekhan: Vichaar written/authored/edited by Om Gupta', published in the year 2005. The ISBN 9788178353340 is assigned to the Hardcover version of this title. This book has total of pp. 200 (Pages). The publisher of this title is Kalpaz Publications. This Book is in Hindi. The subject of this book is Mass Communication / Journalism / HINDI BOOKS. Size of the book is 14.34 x 22.59 cms Vol:-
2006About The Author:- Om Gupta has been a mass communicator since 1969. He has worked for India Today, Times of India group, Indian Express group, Pioneer group and Samachar. He has written plays for All India Radio. His writings in Hindi and English have been published in 31 books covers. He has been a teacher of mass communication since 1995. Presently he is the Dean, Institute of Communication and Design, Vasant Kunj, New Delhi. Contents:- Preface • Power of Media • Theories of Human-Media Interaction • Media Anthropology • Communication, Power and Social Order • Agenda-setting Role of Mass Media • Role of Mass Media in Modern Democracy • Political Effects of Mass Communication • Cultural Transformation in the Media-driven world • Role of Media in Shaping Youth Culture • Mass Media in a Multicultural Society • Internet and Cyberculture • Cultural Institutions in Digital Age • Media Literacy and Modern Cultural • Ownership and Control of Media • Bibliography • Index The Title 'Media Society and Culture written/authored/edited by Om Gupta', published in the year 2006. The ISBN 9788182053649 is assigned to the Hardcover version of this title. This book has total of pp. 301 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Mass Communication / Journalism. Size of the book is 14.34 x 22.59 cms Vol:-
2011This is the first book of its kind where 27 practising media and communication research scholars have shared their research projects. Media research is the latest discipline to enter in the pedagogy and teaching modules at the undergraduate and post-graduate levels. Almost every media teacher is engaged or aspire to be a research scholar. It will be immensly useful for all of them. 25 different dimensions of field, ethnographic, Emerical and analytical research by three Ph.D. scholars, professors and even a national award film historian have contributed to this fruitful anthology. Media teachers from international universities, institutes and university affiliated colleges have come out with exiciting conclusions on human behaviour, social changes, content analysis and media studies. A highly recommended book for students and teachers in particular and media watchers in general. About The Author:- Om Gupta has been a communicator for four decades. After working for India Today, Indian Express, PTI and Pioneer Group of publications he headed media departments of Rai University, JIMS and CMS. Presently he is Dean, Writing deptt. of Asian School of Studies of Marwah Studios at Film City, Noida. Sudesh Sharma is an academic personnel holding an experience of twenty years. Having an M. Phil in Mass communication, he is a teacher with enormous amount of knowledge related to subjects Law, Human Rights, PR, Mass communication and Journalism. He has served as HOD at various educational institutions and practiced law in Supreme Court. Presently working as Asstt. Professor at Asian School of Media Studies, Marwah Studios, Film City, Noida. The Title 'Media and Communication Research written/authored/edited by Om Gupta And Sudesh Sharma', published in the year 2011. The ISBN 9788121210966 is assigned to the Hardcover version of this title. This book has total of pp. 310 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Mass Communication / Journalism. Size of the book is 14.34 x 22.59 cms Vol:-
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1977No dust jacket. Hardcover. Good condition. Several minor scores on boards. Spine ends and lower leading corners are lightly bumped. Light foxing on head of page block. Lower leading corners of pages 65-72 have been incorrectly cut. Pages are clean, and the text is clear. AF Used
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réf. SONG0066326435Used: Good unknown
1972The d / j has chipping and tears along the corners and edges, creasing over the main body of the d / j and there is a library sticker on the spine. The inside cover and FEp have library bookplates and stamps present. The title page and catalogue page have library stamps present. The pages have yellowed but the text is clean, bright and tight Ex - Library, Usual Stamps
1961Hardcover with unclipped dust jacket in very good condition. Shelf wear to the jacket. Pages and text are clear and unmarked throughout. LW Used
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1988réf. 2091202133102832Morikita Publishing Co. Ltd. 1988. Soft Cover. Fine. Volume: 1 Morikita Publishing Co., Ltd. paperback
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