Dr. N. Bhaskara RaoMareMagnum
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2010It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys. It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider's view and outsider's concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research. About The Author:- With active grassroots presence, Dr N Bhaskara Rao has unique background to write this book. Starting as an activist in electoral politics, he studied at two Indian and two USA universities. His 1967 book on politics of leadership was foremost on the subject. He ventured into poll surveys nationally more than 35 years ago and pioneered the methodology. He also had distinguished background of scaling up sample surveys in India in early 1970s. As an applied social researcher he had several path-breaking evaluation studies to his credit. He is founder of more than half a dozen premier research and academic outfits. He expanded ORG into a national outfit and launched media research and poll surveys first time. Dr. Rao held short term assignments with World Bank and ADB and pioneered 'social Audit' of public services in India (1991 1997). Studies in futures is one of his forte ('India 2020' in 1987). He has been actively involved in the national movement for right to information and electoral and judicial reforms. Contents:- CONTENTS:- # Foreword: by Dr. S.Y. Quraishi, Election Commissioner of India: List of Tables: List of Graphs: Preface: 1. Poll Surveys: The Indian Scene: Public Opinion and Surveys : Concerns in early: Surveys : Media’s concern with polls : The 1970s: Curiosity more : The 1980s : Psephological exercise: The 1990s: Competitive compulsions : The 2000s: Surveys to sway voters? : Poll surveys : Changing: Electoral Scene: 2. Media Coverage of Elections: Poll Surveys: Compulsions of news media in poll surveys : More a: Business Opportunity!: Glut in Poll Coverage: More: is not merrier!: More Media, less voter turnout! ?: Pre-emptive coverage of news media: Ripple effect: ofmedia coverage: Domino effects ofmedia coverage: Manipulation with poll surveys: “Should poll surveys: be covered in between a poll schedule?”: More of the: same CONTENTS:- : Poll Surveys and Media Advertising: 11: 15: 19: 21: 29: 55: 8 A Handbook of Poll Surveys in Media : An Indian Perspective: Insights from media coverage of polls : Trivialized: poll coverage: 2009 polls : Predictions and Results: 3. Anatomy of Poll Surveys: What is a survey?: Market surveys and poll surveys: A sample “Survey” should be known by:: Sample: Size:: Limitations of sample surveys:: Who sponsors: surveys?: Who does a survey? What is psephology?: Interpreting poll surveys : Reliability of sample: surveys:: How seats are estimated? : Factors that go: into forecast models:: 4. Role of Surveys: Introduction : What role do surveys play? : What: difference surveys make?: Do poll surveys make a: difference?: Do they influence the outcome? : Whose: interests poll surveys cater to? : Election Commission’s: concerns : Poll surveys empower voters?: Poll surveys: are here to stay!: Why media coverage of poll surveys: be viewed differently ? : Readers’ Interest in Poll: Surveys in Media : Surveys syndrome: 5. Exit polls: Relevance of Exit Polls : Exit poll, not an exact poll!: How reliable are exit polls?: Exit polls going wrong: yet again!: Why efforts to restrain poll surveys? : Should media coverage of poll surveys be restrained?: Is Election Commission’s restriction futile?: 6. Elusiveness of Public Opinion and Illusion of Poll: Surveys: Elusive Opinions : Illusion of poll surveys : Sampling: – more is not merrier : Questionnaire: Sanctity of: Surveys in Peoples Perceptions: Analysis of responses: Presentation of survey data. : Who are the field: CONTENTS:- 9: investigators?: Responsibility and accountability : Transparency in Conducting Surveys:: Conflict of: interest!: Precaution needed: New Trend in 2009: 7. Polling Agencies, Psephologists and Analysts: News Media taking to surveys : Polling Agencies : Psephologists : Use and Misuse of poll surveys : Recycling or reuse of surveys?: 8. Slogans to Schemes to Surveys: Populist Schemes : The incumbency advantage? : Blurred differences between the Government and the: party : Margin of wins and transferability of votes : Voter turnout : Number of candidates in contest. : Loyalty to parties : TrackingModel:: “Note for votes”: Winnability surveys : CMS Model for Candidate: Selection: Political advertising: Back to basics: 9. Is there a Rethink about Poll Surveys?: Poll surveys, their use by media : Reuters snapshot: survey : The Times of India: Star News – Neilson: Survey : NTV model : Mint Model : Saakshi Model : Political parties : e-surveys by 2014: 10. TheWay Forward: Index. The Title 'A Handbook of Poll Sureys in Media: an Indian Perspective written/authored/edited by Dr. N. Bhaskara Rao', published in the year 2010. The ISBN 9788121210423 is assigned to the Hardcover version of this title. This book has total of pp. 330 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Mass Communication / Journalism / Political Science. Size of the book is 14.34 x 22.59 cms Vol:-
1979Hardcover. No jacket. Ex - university library. Boards are laminated. Library labels on front board, spine, front pastedown and FEP. Library stamps on page block foot, front pastedown, FEP, colophon and throughout pages. Text is clear throughout. Binding is sound. HJW Ex - Library
1900No dust jacket. Hardcover. Ex - library. Library stamps on front pastedown, title page and last blank. Boards have possible damp damage and are faded and stained, with many surface abrasions. Spine ends are worn and bumped and spine is creased. Leading corners are worn and bent. Upper and lower edges of boards have minor dents. Pages are sunned, with some grubby marks at intermittent points. Contents sound. AF Ex - Library
1984Hardcover (no jacket) in very good condition. Introduction by Charlotte Downey. American Linguistics 1700-1900 series, volume 393. Light foxing on the page block. Pages are clean and sound; text is clear. CM Used
2015Paperback in very good condition. Light edgewear to covers, no other notable flaws. Clean throughout. AD Used
1927Hardcover in good condition for age. No jacket. Ex-university library. From Somerville College, Oxford. Boards and spine are lightly marked and faded. Leading corners and spine ends are bumped, worn and nicked. Page block and pages are lightly tanned and marked. Label on front pastedown. Label residue on FEP. One centimetre tear on leading edge of half title page. Light creases throughout pages. Text is clear throughout. Binding is sound. HCW Used
1929Hardcover in very good condition for age. No jacket. Hardcover is lightly marked, faded and worn. Spine ends are bumped. Page block and some pages are marked and tanned. Bookplate on front pastedown. Text is clear throughout. HCW Used
2006Paperback. CD included in sealed plastic envelope. Binding is intact, contents are clean and clear. AM Used
2006Paperback. CD included ar front in sealed plastic envelope. Light wear on spine head. Binding is intact, contents are clean and clear. AM Used
1950Paperback (eighth impression of 1962). Spine is slightly faded; covers are a little edgeworn; corners of covers and early and late pages are lightly bent. A few marks on page block and first and last two or three pages. Pages in main body are clean and sound; all text is clear. TS Used
1991Hardcover and jacket, each with a hint of shelfwear. Text is clear on clean, sound pages - a very good copy. TS Used
1994Hardcover in like new condition. New shop stock with minor shelf-wear, no faults. TA Used
1967Ex - library hardback. Jacket a little worn, sunned on spine, with label on rear cover. Tear approx 1in on rear lower edge of jacket. Boards show minor wear, sunning at edges. Stamp and some writing on front pastedown. Return slip on front endpaper, and inkstamps and a little writing on title and colophon; contents otherwise clean and sound throughout. TPW Ex - Library
1979Hardcover in good clean condition. Contents in good condition as well with sound binding, clean pages and clear text throughout. Dust jacket is sound with minor discoloration, some light scratches and small sticker at front. Previous owner's name, place and date on front inside cover. T Used
1966Slightly soiled orange hardcover with lightly softened ends of spine in very good condiiton. Pages are clean and bright throughout. Gift-note on FEP. No jacket. T Used
2014Paperback in like new condition. New shop stock with minor shelf wear, no faults. TA Used
1996Paperback in very good condition. Slight scoring to covers, no other faults. Clean throughout. AD Used
1975Paperback. Scores on covers. Leading corners, edges and spine ends are worn. Vertical creases on spine. A few light marks on page block. Previous owner's name professor Lynne Cameron penned on half - title page. Binding is intact, contents are clean and clear. AM Used
2006Paperback in very good condition. FEP has become stuck to the front cover and light wear to front cover at lower leading corner. No other faults. AD Used
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réf. mon0000255236OUP USA 17/11/2011 00:00:01. hardcover. Very Good. 2.5381 in x 23.6041 in x 19.0355 in. OUP USA hardcover
2009réf. DADAX0195386221Oxford University Press 2009-03-09. 1. hardcover. New. 9.30x1.00x7.50. Buy with confidence. Excellent Customer Service & Return policy. Oxford University Press hardcover
réf. 6684468Oxford University Press OUP . Hardback. New. pp. xx 411 Oxford University Press OUP hardcover
réf. 1600500803-11-1Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible with all pages included. It may have slight markings and/or highlighting. unknown
