Dr. N. Bhaskara RaoMareMagnum
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2010It is a hand book on and about poll surveys and the way they are being used by news media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys. It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider's view and outsider's concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research. About The Author:- With active grassroots presence, Dr N Bhaskara Rao has unique background to write this book. Starting as an activist in electoral politics, he studied at two Indian and two USA universities. His 1967 book on politics of leadership was foremost on the subject. He ventured into poll surveys nationally more than 35 years ago and pioneered the methodology. He also had distinguished background of scaling up sample surveys in India in early 1970s. As an applied social researcher he had several path-breaking evaluation studies to his credit. He is founder of more than half a dozen premier research and academic outfits. He expanded ORG into a national outfit and launched media research and poll surveys first time. Dr. Rao held short term assignments with World Bank and ADB and pioneered 'social Audit' of public services in India (1991 1997). Studies in futures is one of his forte ('India 2020' in 1987). He has been actively involved in the national movement for right to information and electoral and judicial reforms. Contents:- CONTENTS:- # Foreword: by Dr. S.Y. Quraishi, Election Commissioner of India: List of Tables: List of Graphs: Preface: 1. Poll Surveys: The Indian Scene: Public Opinion and Surveys : Concerns in early: Surveys : Media’s concern with polls : The 1970s: Curiosity more : The 1980s : Psephological exercise: The 1990s: Competitive compulsions : The 2000s: Surveys to sway voters? : Poll surveys : Changing: Electoral Scene: 2. Media Coverage of Elections: Poll Surveys: Compulsions of news media in poll surveys : More a: Business Opportunity!: Glut in Poll Coverage: More: is not merrier!: More Media, less voter turnout! ?: Pre-emptive coverage of news media: Ripple effect: ofmedia coverage: Domino effects ofmedia coverage: Manipulation with poll surveys: “Should poll surveys: be covered in between a poll schedule?”: More of the: same CONTENTS:- : Poll Surveys and Media Advertising: 11: 15: 19: 21: 29: 55: 8 A Handbook of Poll Surveys in Media : An Indian Perspective: Insights from media coverage of polls : Trivialized: poll coverage: 2009 polls : Predictions and Results: 3. Anatomy of Poll Surveys: What is a survey?: Market surveys and poll surveys: A sample “Survey” should be known by:: Sample: Size:: Limitations of sample surveys:: Who sponsors: surveys?: Who does a survey? What is psephology?: Interpreting poll surveys : Reliability of sample: surveys:: How seats are estimated? : Factors that go: into forecast models:: 4. Role of Surveys: Introduction : What role do surveys play? : What: difference surveys make?: Do poll surveys make a: difference?: Do they influence the outcome? : Whose: interests poll surveys cater to? : Election Commission’s: concerns : Poll surveys empower voters?: Poll surveys: are here to stay!: Why media coverage of poll surveys: be viewed differently ? : Readers’ Interest in Poll: Surveys in Media : Surveys syndrome: 5. Exit polls: Relevance of Exit Polls : Exit poll, not an exact poll!: How reliable are exit polls?: Exit polls going wrong: yet again!: Why efforts to restrain poll surveys? : Should media coverage of poll surveys be restrained?: Is Election Commission’s restriction futile?: 6. Elusiveness of Public Opinion and Illusion of Poll: Surveys: Elusive Opinions : Illusion of poll surveys : Sampling: – more is not merrier : Questionnaire: Sanctity of: Surveys in Peoples Perceptions: Analysis of responses: Presentation of survey data. : Who are the field: CONTENTS:- 9: investigators?: Responsibility and accountability : Transparency in Conducting Surveys:: Conflict of: interest!: Precaution needed: New Trend in 2009: 7. Polling Agencies, Psephologists and Analysts: News Media taking to surveys : Polling Agencies : Psephologists : Use and Misuse of poll surveys : Recycling or reuse of surveys?: 8. Slogans to Schemes to Surveys: Populist Schemes : The incumbency advantage? : Blurred differences between the Government and the: party : Margin of wins and transferability of votes : Voter turnout : Number of candidates in contest. : Loyalty to parties : TrackingModel:: “Note for votes”: Winnability surveys : CMS Model for Candidate: Selection: Political advertising: Back to basics: 9. Is there a Rethink about Poll Surveys?: Poll surveys, their use by media : Reuters snapshot: survey : The Times of India: Star News – Neilson: Survey : NTV model : Mint Model : Saakshi Model : Political parties : e-surveys by 2014: 10. TheWay Forward: Index. The Title 'A Handbook of Poll Sureys in Media: an Indian Perspective written/authored/edited by Dr. N. Bhaskara Rao', published in the year 2010. The ISBN 9788121210423 is assigned to the Hardcover version of this title. This book has total of pp. 330 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Mass Communication / Journalism / Political Science. Size of the book is 14.34 x 22.59 cms Vol:-
2008Paperback. Includes CD - ROM sealed at rear. Covers are marked and scored. Leading corners, edges and spine ends are lightly bumped and worn. Minor marks on inside covers. Light creases and bumps on some pages. Pages are clean and contents are clear throughout. Binding is sound. HJW Used
2025ref. x-103257965XTaylor & Francis Ltd 2025. Paperback. New. 138 pages. 9.18x6.12x9.21 inches. Taylor & Francis Ltd paperback
1992A clean, unmarked book with a tight binding. 8 3/4"w x 11 1/4"h. 510 pages.
2009Hardcover (no dust jacket, printed boards). Very good condition. Spine ends and corners are slightly bumped. Pages are clean and sound. TA Used
1929ref. 137724Couverture souple. Broché. 148 pages.
1990Hardcover without jacket. Spine is sunned, with evidence of previous label. Label on front board; a few marks and scuffs on exterior. Leading corners and spine ends are bumped. Edges are worn. Library stamps on page block, pastedowns, endpapers and final index page. Remnants of label on FEP. All text is clear, and binding is sound. TS Ex-Library
1970Hardcover with lightly bumped foot of spine and very slightly rubbed lower leading corners. Pages are clean and tight throughout. Errata slip inside book. No dust jacket. T Used
1999Includes dedication (All the best, Jeff MacSwan, Aug 2001) from author. A revision of the author's thesis (Ph.D) University of California, Los Angeles, 1998. Hardcover (no dust jacket) in very good clean condition with very slight signs of corner wear. Spine ends are bumped. ISBN sticker on rear board. Contents in very good condition as well with sound binding, clean pages and clear text throughout. No dust jacket. T Used
1970Hardcover (no jacket); Latin original texts with notes and introductory material in English; Modern School Classics series. Boards faintly shelfworn; few small marks on page block foot; pages clean and sound, with clear text. TS Used
2009Very good clean copy, pages clean bright and tight. Used
2005Paperback in like new condition. Tenth impression, 1994. Covers are lightly worn. Pages are clean and text is clear throughout. HCW
1982Paperback, good condition. Fading and scuff marks to spine and cover but binding remains solid. Last copy sticker on front cover.Tanning to pages but text is bright and clear. Volume 1 and 3 listed separately. DP Used
1981Paperback, good condition. Fading and scuff marks to spine and cover but binding remains solid. Last copy sticker on front cover.Tanning to pages but text is bright and clear. Volume 1 and 3 listed separately. DP Used
1974Paperback. Minor shelfwear on cover. Page block is dusty and grubby. Previous owner's stamp on FEP. Binding is tight. Pages are bright, clean, crisp, BW Used
1993136 pages. "This, the fifth edition, is several times as long as the first edition. It reflects our progress. We have a much greater variety of experience - from teachers in many kinds of situations, in many parts of the world, communicating to a much greater variety of students." - Author. Moderate wear. Unmarked. Solid copy. Book
1988Good, clean condition throughout. Small signs of use and wear to jacket and cover. Clean and tight pages. Slight warp to rear board. Used
2009Paperback. CD included at rear in paper envelope. Light mark on page 38. Binding is intact, contents are clear. AM Used
1974Paperback. Acceptable condition. From the collection of Linguistics Professor Suzanne Romaine, with her name penned on inside front cover. Covers are slightly faded and have a few marks and scores. Spine is worn and rubbed. Minor wear on spine ends and leading corners. A few marks on page block. Binding is visible at front of book. Pages are clean and text is clear. AF Used
1988Hardcover, first edition with unclipped dust jacket. Signed by author and dedicated to Bernard Dixon on FEP, Magic Circle sticker to the same. Light crease to jacket rear and slight bump to board spine foot. No other notable flaws, very good condition thoughout. AD Used
2001Paperback. Unused shop stock with minor shelf wear. Like new. AD Used
2001Paperback. Covers are a little shelfworn; spine is creased. Faintly marked page block; two or three dog-eared page corners. Text is clear throughout, and pages are clean and sound. TS Used
1969Hardcover with clipped dust jacket in plastic sleeve. Jacket is worn at edges and spine ends, with small tear and crease along front upper edge. General shelfwear to front and rear jacket, and crease to front inner flap. Pen mark to page block foot and previous owner's name penned to FEP. Contents are clean throughout and spine is tight. AD Used
1979ref. 120476San Francisco Press, San Francisco, 1979. XV, 264 S. ; 25,5 x 18 cm ; kart. ;
1983Mylar covered paperback in good condition. Page block head is rough cut, and page block foot at the fore-edge is slightly marked. Ex-libris stamp to inside front cover. Pages and text are clear and unmarked throughout. LW Used
