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United States Congress House of Representatives Committee on Energy and CommerceBiblio.com

Food Marketing: Can "Voluntary" Government Restrictions Improve Children's Health : Joint Hearing before the Subcommittee on Commerce Manufacturing and Trade.

2013ref. 67817Washington DC: U. S. Government Printing Office 2013. Presumed first edition/first printing. Wraps. Good. Corner of front cover and several pages creased. vi 381 p. Includes illustrations. Occasional footnotes. Title continues: "and the Subcomittee on Health of the COmmittee on Energy and Commerce House of Representatives One Hundred Twelfth Congress First Session October 12 2011. Serial No. 112-94." From Wikipedia: "Food marketing brings together the producer and the consumer. It is the chain of activities that brings food from farm gate to plate. The marketing of even a single food product can be a complicated process involving many producers and companies. For example fifty-six companies are involved in making one can of chicken noodle soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the United States. There are three historical phases of food marketing: the fragmentation phase before 1870 1880 the unification phase 1880 1950 and the segmentation phase 1950 and later. In the fragmentation phase the United States was divided into numerous geographic fragments because transporting food was expensive leaving most production distribution and selling locally based. In the unification phase distribution was made possible by railroads coordination of sales forces was made possible by the telegraph and telephone and product consistency was made possible by advances in manufacturing. This new distribution system was led by meat processors such as Armour and Swift in midwestern cities and by companies such as Heinz Quaker Oats Campbell Soup and Coca-Cola which sold their brands nationally. Advertising in print media and direct marketing through demonstrations at stores and public venues were among the prime marketing tools. The initial Crisco campaign in 1911 was an example. In the segmentation phase 1950 and later radio television and internet advertising made it possible for a wider range of competing products to focus on different benefits and images and thus appeal to different demographic and psychographic markets. Distribution via the new national road system strengthened national brands." U. S. Government Printing Office paperback

Ground Zero Books · Estados UnidosUS$ 75,00≈ € 67,01

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