Dali

DALI, Salvador (1904–1989), afterBiblio.com

Dalí Salvador 1904–1989 after. Portrait of Helena Rubinstein by Salvador Dali. San Francisco: City of Paris 1951.

réf. FRE114A monochrome photogravure portrait reproduction on a single leaf signed in ink by Helena Rubinstein 1872–1965 beneath the image in the original grey folder bearing her name and the printed wording “City of Paris / Autograph Party . . . November 13 1951.” Image: 22.9 × 17.3 cm 9 × 6.8 in.; leaf: 35.1 × 27.9 cm 13.8 × 11 in.; folder: 40.6 × 29.2 cm 16 × 11.5 in. Folder slightly browned and with minor tears; portrait in near fine condition. An apparently unrecorded promotional souvenir reproducing Dalí’s portrait of his patron Helena Rubinstein issued for her autograph party at San Francisco’s City of Paris department store and bearing her autograph. Born into a Jewish family in Kraków Rubinstein began her cosmetics business in Australia before expanding to Europe and the United States. Her international success supported an extensive collection of modern art and African and Oceanic sculpture. Art also became part of the public presentation of her business and personality: this souvenir brings together the cosmetics entrepreneur her celebrated surrealist portrait and a personal appearance at a San Francisco department store. Rubinstein and Dalí had known one another since the early 1930s and she was among the patrons who welcomed him to New York following his wartime departure from Europe. In 1942 she commissioned three murals for the dining room of her Park Avenue apartment; the following year he painted the portrait reproduced here catalogued by the Dalí Foundation as Princess Artchil Gourielli or Portrait of Princess Gourielli Helena Rubinstein. Exhibited at Knoedler’s in 1943 it presents Rubinstein’s youthful face emerging from a monumental rocky coastal formation with necklaces encircling the stone beneath her head. The transformation of the sitter into landscape places this commissioned society portrait firmly within Dalí’s surrealist imagery. The signed reproduction documents the subsequent use of that portrait in Rubinstein’s publicity. Its dated folder ties the image to a particular San Francisco promotional event illustrating the intersection of modern art cosmetics advertising and the cultivation of a woman entrepreneur’s public identity. Reference: Fundació Gala-Salvador Dalí online catalogue raisonné of paintings P 556 the original painting. unknown

Globus Rare Books & Archives · États-Unis550,00 $US≈ 491,38 €

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