Mucha

1897 · réf. 73985 — Paris: Imprimerie Champenoispour CH. MassonH. Piazza 1897. Fine. Imprimerie Champenois pour CH. Masson H. Piazza Paris Novembre 1897 41 x 56 cm une feuille Original black and white print with full margins serving as cover for the famous monthly publication L'Estampe Moderne. Entirely printed in black our print is the cover of the rare deluxe volume edition with full margins of the first year of publication. Artist's signature in the plate and luxury edition number added in pencil. Magnificent French monthly publication edited between May 1897 and April 1899 L'Estampe moderne consists of unpublished chromolithographs which unlike other magazines such as Les Maîtres de l'Affiche and as stipulated on the tissue guards were created specially by each artist for the magazine. Thus 100 prints appeared in total covering the major artistic movements of the late 19th century: Symbolism Art Nouveau Pre-Raphaelites Orientalists and Belle Epoque. Each issue of four prints was printed in 2000 copies sold for 3.50F and 100 on Japan paper offered at 10F. Henri Piazza also planned a confidential deluxe printing: 50 copies on Japan paper with full margins and 50 in black on China paper at the considerable price of 30F. French collectors' interest in artistic posters intensified at the beginning of the 1890s. Octave Uzanne to describe this fever invented the term ""affichomanie"". The poster originally popular and pasted on the streets of the capital then became an art object and its ephemeral medium became precious and destined for preservation. Piazza decided to remove the poster from its advertising vocation and elevate it to the rank of a complete work of art on the same level as the deluxe illustrated book. He thus composed a prestigious collection of entirely original works by the most prominent European artists of the moment: Georges de Feure Eugène Grasset Henri Detouche Emile Berchmans Louis Rhead Gaston de Latenay Lucien Lévy-Dhurmer Gustave-Max Stevens Charles Doudelet Hans Christiansen Henri Fantin-Latour Steinlen Ibels Engels Willette Henri Meunier Evenepoël Bellery-Desfontaines Charles Léandre etc. The publisher also integrated into his project a Czech artist freshly arrived in Paris Alfons Mucha ""who has recently revealed himself in France and who has immediately conquered such a great place in public favor. As in his posters which everyone knows and seeks he shows us here the varied resources of his multiple and sure talent as draftsman decorator and colorist."" caption printed on the tissue guard of Salomé. It was moreover to him that the first premium of the magazine was entrusted offered ""to all subscribers of the twelve annual issues of L'Estampe moderne"" as well as the famous illustration of the covers. Very handsome copy. Imprimerie Champenoispour CH. MassonH. Piazza unknown