Mucha

1898 · ref. 74327 — Paris: Imprimerie Champenoispour CH. MassonH. Piazza 1898. Fine. Imprimerie Champenois pour CH. Masson H. Piazza Paris Février 1898 41 x 56 cm une feuille Cover of L'Estampe Moderne n°10 February 1898 L'Estampe Moderne Imprimerie Champenois for C. H. Masson & H. Piazza Paris February 1898 41 x 56 cm one leaf Original print in black and white with large margins serving as the cover for the famous monthly publication Estampe Moderne. Entirely printed in black and white our print is the cover of the rare collation in large-margin luxury print of the first year of publication. Artist's signature on the board and number of the tirage de luxe added in pencil. A magnificent monthly French publication that appeared between May 1897 and April 1899 L'Estampe moderne comprised unpublished chromolithographs that unlike those in other magazines like Les Maîtres de l'Affiche and as is stipulated on the guard sheets were specially made by each artist for the magazine. There are thus 100 prints that appeared in total covering the major artistic currents of the late 19th Century: Symbolism Art Nouveau the Pre-Raphaelites Orientalists and the Belle époque. Each fascicule of four prints was printed in 2000 copies and sold for 3.50F with 100 on Japan paper sold at 10F. Henri Piazza also planned a very luxurious secret printing of 50 copies on Japan paper with wide margins and 50 in black and white on China paper at the considerable price of 30F. This well-sized print is superbly printed in colors on the most prestigious of papers: Japan. Thick creamy satin and with a nice sheen it contributes to making each page a work of art in itself. Its absorptive qualities for ink and its affinity for colors make it the ideal support for these lovely lithographs.The interest of French collectors for artistic posters grew from the beginning of the 1890s. Octave Uzanne invented a term for this growing interest: affichomanie or poster mania. The poster originally not rare and posted up in the streets of the capital thus became a work of art and its ephemeral background became precious and essential for conservation.Piazza decided to extract the poster from its advertising role and to elevate it to a form of art similarly to luxury illustrated artists' books. He thus put together a prestigious collection of entirely original works by the most fashionable European artists of the age: Georges de Feure Eugène Grasset Henri Detouche Emile Berchmans Louis Rhead Gaston de Latenay Lucien Lévy-Dhurmer Gustave-Max Stevens Charles Doudelet Hans Christiansen Henri Fantin-Latour Steinlen Ibels Engels Willette Henri Meunier Evenepoël Bellery-Desfontaines Charles Léandre etc.He also included in this project a Czech artist freshly arrived in Paris Alfonse Mucha “who has only recently become active in France but who has immediately carved out for himself the affection of the public. Like in his posters which everyone knows and covets he shows us here the varied resources of his multifaceted talents as accomplished draughstman decorator and colorist” from the notes printed on the guard for Salomé. The two first special numbers of the review were in fact dedicated to him and were given to “all the subscribers for all twelve annual numbers of L'Estampe moderne” as well as the famous illustration of the covers.A very beautiful copy. Imprimerie Champenoispour CH. MassonH. Piazza unknown