Electrónica

ref. 026695 — Book. Fine. card cover>. Folio - over 12" - 15" tall. Philips Electronics Canada Promotional "Record Album" featuring rare silkscreen of Robert Goulet c. 1958 This attractive and imaginative promotional package was used by sales reps to entice store owners to stock Philishave products notably the new Philishave rotary electric Speedshaver. The format is a brown leatherette "record album" with five sleeves containing advertising material instead of vinyl lp recordings. The covers feature the title of a "musical" -- Oh What A Wonderful Feeling" -- within an oval design in gold. The front endpaper is a woodgrain pattern with a short text that describes the campaign as an "exciting happy-go-lucky advertising idea". The first item in the album is a full-colour silkscreen on heavy cardstock of a cheerful "Bob Goulet: Outstanding Singing Star of Television and the Canadian Stage" wearing Western garb using the shaver. The five sleeves are each titled "The Star" "Record Breaking Performance" etc.; each includes a silkscreened cardboard replica of an lp with text that refers to the title of that sleeve the first for instance begins "Here's the Star "" with the "lp" label titled "Overture to Comfort" with a drawing of the shaver; the second "lp" is titled The Shaver with the Hinge on Top". The third sleeve contains two attached "lps" that open to reveal details of the advertising campaign which included double-page ads in Canadian magazines newspaper ads and television spots "on 44 stations". The ads featured Goulet and other TV and stage stars. The final sleeve has on the back a pocket titled "Here are the Props" that includes numerous colourful promotional items: images of store displays a poster order form two "tickets" to the premiere of the "musical" and two advertising lists showing when and where ads were to be placed. The overall condition of the album and contents is excellent with some wear to the cover: some scuffing to cover edges and spine; a snall stain on front a bit of buckling on back and places along spine edge where paper has separated. Inside there are offset marks from the album bolts and the sleeve pocket printing onto the back end paper the two ad lists are scuffed at the top and the silkscreen of Goulet has several small scuffs. Colours throughout are bright and there is no chipping or wear to the paper contents. This is a wonderful example of 1950s advertising. Paperback