Near Holly and Richardson Derk Writing assistance by
Fire in the Rain--Singer in the Storm: An Autobiography
New York.: William Morrow & Company. 1990. First edition. 1st pinting. Hard cover. Fine in very good dust jacket. Signed by author. Tiny front cover blemish. 1 Cloth and paper over boards. Color photo portrait front jacket; B&W photo back. B&W photo section. 290 p. Audience: General/trade. Musician and actress Holly Near came to maturity in the anti-war and feminist movements of the 1960s-70s. Into the 1980s her global vision widened as did her support for self-determination. Her health suffered with her greater pace and she became successful also at healing herself. Her passionate commitment for human potential continued among the folk singing traditionalists even as she served a s a bridge to the mainstream music industry combining good music and good politics. William Morrow & Company. hardcover
Bookseller reference : Alibris.Mus0650009269 ISBN : 0688087337 9780688087333
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Near Holly Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
Good. Used book in good condition. Has wear to the cover and pages. Contains some markings such as highlighting and writing. 100% guaranteed. 061520 unknown
Bookseller reference : 0688087337[go] ISBN : 0688087337 9780688087333
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Near Holly Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
William Morrow & Co. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities. William Morrow & Co unknown
Bookseller reference : GRP98930728 ISBN : 0688087337 9780688087333
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Near Holly with Derk Richardson Dust Wrapper design by Mike Stromberg photograph by Irene Young
FIRE IN THE RAIN. SINGER IN THE STORM: AN AUTOBIOGRAPHY
New York: William Morrow and Company Inc c.1990. Good in Good dust jacket. 1990. Later Printing. Hardcover. 0688087337 . Later 2nd printing. This copy has been inscribed and signed by Holly Near on the front free endpaper. 290 pages illustrated discography index. Scattered spot staining to the boards else VG/Near Fine copy in VG Dust Wrapper with some edge tears and light staining to the blind side.; Signed by Author . William Morrow and Company Inc [c.1990] hardcover
Bookseller reference : 34694 ISBN : 0688087337 9780688087333
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Near Holly And Richardson Derk
Fire in the Rain. Singer in the Storm
Morrow NY 1990. First Printing. SIGNED by Holly Near. NF octavo in lightly edgeworn price clipped dj. 290 pp. including index. Here is the story of Holly Near's journey from football princess to political and social activist from movie and t.v. actress to chanteuse who fills Carnegie Hall and brings the audience to its feet. Here are the joys and heartbreaks that make her a "singer in the storm. ". Very Good/Unknown. Morrow, NY, 1990. First Printing. unknown
Bookseller reference : 23263 ISBN : 0688087337 9780688087333
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Near Holly with Derk Richardson.
FIRE IN THE RAIN. . . SINGER IN THE STORM: An Autobiography.
New York:: Morrow 1990. Very near fine in a like dustjacket. 3rd printing. Recounts her life from her childhood on a farm in Potter Valley in Mendicino in Northern California to her career as an actress and then as a singer activist and feminist. SIGNED on the front endpaper with the word "peace." Illustrated with photographs. 290 pp. Morrow, hardcover
Bookseller reference : 61393 ISBN : 0688087337 9780688087333
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Near Holly; Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
US: William Morrow & Co. Hardcover. 0688087337 Very good in good dust jacket. Dust jacket very creased and chipped. Smudges on fore edge. Second printing books carefully packed and shipped promptly . Very Good. 1990. William Morrow & Co hardcover
Bookseller reference : LOWER21JK2266 ISBN : 0688087337 9780688087333
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Near Holly Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
William Morrow & Co. Used - Good. Shows some signs of wear and may have some markings on the inside. William Morrow & Co unknown
Bookseller reference : GRP67454411 ISBN : 0688087337 9780688087333
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Near Holly; Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
William Morrow & Co 1990-08-01. Hardcover. Like New. Clean unmarked copy. SIGNED by author! Hardcover with dust jacket- In great shape! I can send expedited rate if you chose; otherwise it will promptly be sent via media rate. Got any questions Email me; I'm happy to help! William Morrow & Co hardcover
Bookseller reference : SKU1007408 ISBN : 0688087337 9780688087333
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Near Holly;Richardson Derk
Fire in the Rain.Singer in the Storm: An Autobiography
Scranton Pennsylvania U.S.A.: William Morrow & Company Inc. 1990 first edition/first printing book is tight with no markings some soiling to page edges board edges have some bumping dj has rubbing/soiling edges have curling/creasing with some chipping and small tears. Signed by Authors. First Edition/First Printing. Hardcover. Very Good/Good. 8vo - over 7�" - 9�" tall. Book. William Morrow & Company Inc. hardcover
Bookseller reference : 015374 ISBN : 0688087337 9780688087333
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Near Holly with Derk Richardson.
FIRE IN THE RAIN. . . SINGER IN THE STORM: An Autobiography.
New York:: Morrow 1990. Near fine in a very good dust jacket price-clipped. First printing. Recounts her life from her childhood on a farm in Potter Valley in Mendicino in Northern California to her career as an actress and then as a singer activist and feminist. Illustrated with photographs. 290 pp. Morrow, hardcover
Bookseller reference : 48444 ISBN : 0688087337 9780688087333
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Near Holly with Derk Richardson.
FIRE IN THE RAIN. . . SINGER IN THE STORM: An Autobiography.
New York:: Morrow 1990. Very good in a rather tattered and worn dust jacket now protected by an archival cover. Later printing. Recounts her life from her childhood on a farm in Potter Valley in Mendicino in Northern California to her career as an actress and then as a singer activist and feminist. Illustrated with photographs. Boldly INSCRIBED by Near on the front endpaper. "Jane Peace to you" and dated in 1992. 290 pp. Morrow, hardcover
Bookseller reference : 48163 ISBN : 0688087337 9780688087333
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Near Holly; Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
William Morrow & Co 1990-08-01. Hardcover. Very Good. Signed by Holly on endapaper 1st edition 1st printing no other markings DJ has short tears at spine extremities & elsewhere in new Mylar price intact tiny stain on edge of textblock. William Morrow & Co hardcover
Bookseller reference : 3000852 ISBN : 0688087337 9780688087333
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Near Holly; Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
New York New York U.S.A.: Quill 1990 Soft Cover. Very Good. 8vo - over 7�" - 9�" Tall. Quill paperback
Bookseller reference : Pb2058 ISBN : 0688109640 9780688109646
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Near Holly; Richardson Derk
Fire in the Rain.Singer in the Storm: An Autobiography
Quill. PAPERBACK. 0688109640 2nd printing. Fine. books carefully packed and shipped promptly . Fine. Quill paperback
Bookseller reference : BING35551 ISBN : 0688109640 9780688109646
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NEAR HOLLY WITH DIRK RICHARDSON
FIRE IN THE RAIN.SINGER IN THE STORM HOLLY NEAR
New York NY U.S.A.: Morrow/Avon 1990. Book. Very Good. Hardcover. SECOND PRINT. 8vo - over 7�" - 9�" tall. MINT GREEN SPINE ON DUST JACKET. HARDCOVER BOOK. WM.MORROW. 1990 2ND PRINT. PRICE CLIPPED. 290 PPS. W/DIRK RICHARDSON. TOP DUSTY ELSE/VG/VG. BOOK IS CLEAN BRIGHT AND SECURE. 8vo - over 7�" - 9�" tall. Morrow/Avon Hardcover
Bookseller reference : P955 ISBN : 0688087337 9780688087333
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Near Holly; Richardson Derk
Fire in the Rain Singer in the Storm: An Autobiography
New York New York U.S.A.: Quill 1991. Later Printing. Trade Paperback. Good. 8vo - over 7�" - 9�" tall. Light reading wear shelfwear inscribed by Near and dated in 1996. Quill paperback
Bookseller reference : 0389155 ISBN : 0688109640 9780688109646
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Near Holly & Richardson Derk
Fire in the rain-- singer in the storm : an autobiography
New York: William Morrow & Co. c1990. 3rd printing. Hardcover. Very good condition in chipped d.j./fair. 290pp. 25 cm. <br/><br/> William Morrow & Co. hardcover
Bookseller reference : 24963 ISBN : 0688087337 9780688087333
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Ned Richardson Little
The Human Rights Dictatorship: Socialism Global Solidarity and Revolution in East Germany
Paperback / softback. New. By exposing the forgotten history of human rights in East Germany this study places the history of the Cold War Eastern European dissidents and the revolutions of 1989 in a new light and demonstrates how even a communist dictatorship could imagine itself to be a champion of human rights. paperback
Bookseller reference : A9781108440783 ISBN : 1108440789 9781108440783
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition Dec. 2005/ 1st Printing . Soft Cover . Like New. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with light shelfwear and clean text/ graphics/ illustrations. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 4CislAd0022 ISBN : 1593074123 9781593074128
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition Dec. 2005/ 1st Printing . Soft Cover . Like New. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with light shelfwear and clean text/ graphics/ illustrations. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 2iiAd0043 ISBN : 1593074123 9781593074128
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition Dec. 2005/ 1st Printing . Soft Cover . Like New. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with light shelfwear and clean text/ graphics/ illustrations. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 2iiAd0042 ISBN : 1593074123 9781593074128
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition Dec. 2005/ 1st Printing . Soft Cover . Very Good. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with moderate shelfwear and clean text/ graphics/ illustrations. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 2iiAd0045 ISBN : 1593074123 9781593074128
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition Dec. 2005/ 1st Printing . Soft Cover . Like New. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with light shelfwear and clean text/ graphics/ illustrations. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 1iDg0017 ISBN : 1593074123 9781593074128
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Neels Betty; Betty Neels Written by; Kako Itoh Art by; Ikoe Hiroe Transl.; Shawna Gore Edited by; Mike Richardson Publisher
Harlequin Ginger Blossom - Harlequin Pink: A Girl in a Million
Milwaukie OR: Dark Horse Manga/ A Division of Dark Horse Comics Inc. 2005. 1st Edition December 2005/ 1st Printing . Soft Cover . Like New. 12mo or 12� Duodecimo: 6�" x 7�" tall. Kako Itoh Art by; Sno Cone Studies Lettering; Heidi Fainza & Lia Ribacchi Design. Page Number: N/A. Clean fresh sharp copy with light shelfwear and clean text/ graphics/ illustrations. Small cut on front cover page. <br/> <br/> Dark Horse Manga/ A Division of Dark Horse Comics, Inc. paperback
Bookseller reference : 1iCh0032 ISBN : 1593074123 9781593074128
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Neergaard Ejler B.; Richardson I. W.
Physics for Biology and Medicine
London: Wiley-Interscience 1974. Paperback in good condition. Covers and page block are lightly marked and edge-worn. Previous owner's name blacked out with pen on first page. Pages are clean and text is clear throughout. HCW. paperback. Good. Used. Wiley-Interscience Paperback
Bookseller reference : 043920 ISBN : 0471719536 9780471719533
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Neil David Richardson Neil Richardson
A Coward if I Return A Hero if I Fall
The O'Brien Press Limited 2010. softcover. New. pp. 368 The O'Brien Press, Limited paperback
Bookseller reference : 64532349 ISBN : 1847171311 9781847171313
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Neil Richardson
A Coward if I Return A Hero if I Fall: Stories of Irishmen in World War I
Paperback / softback. New. A collection of veterans' stories as told by the families with military records surviving documents and letters. paperback
Bookseller reference : A9781847171313 ISBN : 1847171311 9781847171313
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Neil Richardson
A Coward if I Return A Hero if I Fall: Stories of Irishmen in World War I
2010-06-09. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Bookseller reference : 1847171311n ISBN : 1847171311 9781847171313
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Neil Richardson
A Coward if I Return A Hero if I Fall: Stories of Irishmen in World War I
O'Brien Press 2010-09-27. Paperback. Used:Good. O'Brien Press paperback
Bookseller reference : DADAX1847171311 ISBN : 1847171311 9781847171313
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Neil Richardson
A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage
Paperback / softback. New. A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction form better professional relationships and increase marketing effectiveness. paperback
Bookseller reference : A9780749460983 ISBN : 0749460989 9780749460983
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Neil Richardson
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works New Tools for Business
2010-10-20. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be re-issue. May be ex-library. Shipping & Handling by region. Buy with confidence excellent customer service! unknown
Bookseller reference : 0749457589 ISBN : 0749457589 9780749457587
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Neil Richardson
A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage New Tools for Busine
Kogan Page 2010-11-15. Paperback. Used:Good. Kogan Page paperback
Bookseller reference : DADAX0749460989 ISBN : 0749460989 9780749460983
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Neil Richardson; Ruth Gosnay; Angela Carroll
A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works New Tools for Business
Kogan Page 2010-10-28. Paperback. Good. Kogan Page paperback
Bookseller reference : SONG0749457589 ISBN : 0749457589 9780749457587
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Neil Richardson
A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage New Tools for Business
Kogan Page 2010-11-28. Paperback. Very Good. Kogan Page paperback
Bookseller reference : SONG0749460989 ISBN : 0749460989 9780749460983
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Neil Richardson
According to Their Lights: Stories of Irishman in the British Army Easter 1916
2016-02-06. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Bookseller reference : 1848892144n ISBN : 1848892144 9781848892149
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NEIL RICHARDSON.
Ciourting Disaster
Day One Publications 2005. Softbound. NEW. Day One Publications, paperback
Bookseller reference : 87591
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Neil Richardson
Courting Disaster: Should Christians and nonChristians date each other
Day One Publications 2005. Paperback. New. 80 pages. 8.44x5.97x0.19 inches. Day One Publications paperback
Bookseller reference : 2-1846250072 ISBN : 1846250072 9781846250071
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Neil Richardson
Courting Disaster: Should Christians and Nonchristians Date Each Other
Day One Publications. Paperback. Used; Good. Simply Brit Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our book depository; items of good condition to over ten million satisfied customers worldwide. We are committed to providing you with reliable and efficient service at all times. Day One Publications paperback
Bookseller reference : BB00220094B ISBN : 1846250072 9781846250071
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Neil Richardson
Courting Disaster: Should Christians and nonChristians date each other
Day One Publications. Used - Good. Shows some signs of wear and may have some markings on the inside. Day One Publications unknown
Bookseller reference : GRP108753191 ISBN : 1846250072 9781846250071
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Neil Richardson
Courting Disaster: Should Christians and nonChristians date each other
Day One Publications 2005-10-01. Paperback. Good. Day One Publications paperback
Bookseller reference : SONG1846250072 ISBN : 1846250072 9781846250071
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Neil Richardson
Customer-Centric Marketing: Supporting Sustainability in the Digital Age
2015-08-06. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Bookseller reference : 074947209Xn ISBN : 074947209x 9780749472092
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Neil Richardson
Dark Times Decent Men: Stories of Irishmen in World War II
2013-05-13. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May be re-issue. Buy with confidence excellent customer service! unknown
Bookseller reference : 1847172970n ISBN : 1847172970 9781847172976
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Neil Richardson
Dark Times Decent Men: Stories of Irishmen in World War II
The O'Brien Press 2012. 1st Edition . Soft cover. Very Good. Signed by the author on the title-page. Slight rubbing to edges and corners otherwise in very good condition. Next day dispatch by Royal Mail in recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries. <br/> <br/> The O'Brien Press paperback
Bookseller reference : 005465 ISBN : 1847172970 9781847172976
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Neil Richardson
Dark Times Decent Men: Stories of Irishmen in World War II
O'Brien Press 2013-01-21. Paperback. Good. O'Brien Press paperback
Bookseller reference : SONG1847172970 ISBN : 1847172970 9781847172976
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Neil Richardson Ruth M Gosnay
Develop your Marketing Skills Series: Creating Success
Kogan Page Limited/Viva Books 2010. First edition. Softcover. New. Is your organization marketing oriented Can you anticipate customer needs Marketing is essential to every business but many professionals find that they don’t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice such as sustainability and outlines key concepts and principles including: • product management • market research • communications • market coverage • creating a marketing plan • pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities Develop your Marketing Skills is a must if you want to enter the marketing profession develop your current knowledge or run your own business. Contents: Introduction • Marketing: separating fact from fiction: The marketing concept • The benefits of being marketing-oriented • The marketing environment: The macro environment • The micro environment • Monitoring the micro/macro environments • Customers in all their glory: The consumer market • The business-to-business market • Consumer buying process • Organizational buying behaviour • Using research to make informed decisions : Marketing research • Analyzing and presenting the findings • Product management: Product management • Anatomy of a product Classification of products • The product life cycle • Extending the life of the product • The product adoption process • Developing new products • Right time right place right quantity right condition: The role and importance of place • Market coverage • Distribution logistics • You paid how much: Price setting • Pricing perspectives • Different pricing techniques • How communication works • The two-stage communication process • How to communicate a message • Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services • Challenges facing service providers • Marketing • charities and small businesses • How to create a marketing plan: Gap analysis • Mission statements • Objectives • Strategy • Tactics • Evaluation • Sustainable marketing in the 21st century: Historical perspective • You say social I say societal • Profit • People • Planet • Questions answered Printed Pages: 176. Kogan Page Limited/Viva Books paperback
Bookseller reference : 58421 ISBN : 0749462248 9780749462246
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Neil Richardson Ruth M Gosnay
Develop your Marketing Skills Series: Creating Success
Kogan Page Limited/Viva Books 2010. First edition. Softcover. New. Is your organization marketing oriented Can you anticipate customer needs Marketing is essential to every business but many professionals find that they don’t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice such as sustainability and outlines key concepts and principles including: • product management • market research • communications • market coverage • creating a marketing plan • pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities Develop your Marketing Skills is a must if you want to enter the marketing profession develop your current knowledge or run your own business. Contents: Introduction • Marketing: separating fact from fiction: The marketing concept • The benefits of being marketing-oriented • The marketing environment: The macro environment • The micro environment • Monitoring the micro/macro environments • Customers in all their glory: The consumer market • The business-to-business market • Consumer buying process • Organizational buying behaviour • Using research to make informed decisions : Marketing research • Analyzing and presenting the findings • Product management: Product management • Anatomy of a product Classification of products • The product life cycle • Extending the life of the product • The product adoption process • Developing new products • Right time right place right quantity right condition: The role and importance of place • Market coverage • Distribution logistics • You paid how much: Price setting • Pricing perspectives • Different pricing techniques • How communication works • The two-stage communication process • How to communicate a message • Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services • Challenges facing service providers • Marketing • charities and small businesses • How to create a marketing plan: Gap analysis • Mission statements • Objectives • Strategy • Tactics • Evaluation • Sustainable marketing in the 21st century: Historical perspective • You say social I say societal • Profit • People • Planet • Questions answered Printed Pages: 176. Kogan Page Limited/Viva Books paperback
Bookseller reference : 58421
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Neil Richardson
Develop Your PR Skills
Kogan page 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item350grams ISBN:9780749459703 Kogan page paperback
Bookseller reference : 4582613 ISBN : 0749459700 9780749459703
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Neil Richardson Ruth Gosnay
Develop Your Marketing Skills Sunday Times Creating Success
Kogan Page 2012-11-01. RevisedRevised. Paperback. Used:Good. Kogan Page paperback
Bookseller reference : DADAX0749462248 ISBN : 0749462248 9780749462246
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Neil Richardson Ruth M Gosnay
Develop your Marketing Skills Series: Creating Success
Kogan Page Limited/Viva Books 2010. First edition. Softcover. New. Is your organization marketing oriented Can you anticipate customer needs Marketing is essential to every business but many professionals find that they don’t have time to get to grips with the basics. Develop your Marketing Skills is a user-friendly guide that will show you how to integrate marketing into your business and improve its competitive edge. It highlights issues that are at the cutting edge of marketing practice such as sustainability and outlines key concepts and principles including: • product management • market research • communications • market coverage • creating a marketing plan • pricing perspectives With summary pages at the end of each chapter containing questions and suggested activities Develop your Marketing Skills is a must if you want to enter the marketing profession develop your current knowledge or run your own business. Contents: Introduction • Marketing: separating fact from fiction: The marketing concept • The benefits of being marketing-oriented • The marketing environment: The macro environment • The micro environment • Monitoring the micro/macro environments • Customers in all their glory: The consumer market • The business-to-business market • Consumer buying process • Organizational buying behaviour • Using research to make informed decisions : Marketing research • Analyzing and presenting the findings • Product management: Product management • Anatomy of a product Classification of products • The product life cycle • Extending the life of the product • The product adoption process • Developing new products • Right time right place right quantity right condition: The role and importance of place • Market coverage • Distribution logistics • You paid how much: Price setting • Pricing perspectives • Different pricing techniques • How communication works • The two-stage communication process • How to communicate a message • Co-ordinated marketing communication Services marketing vs marketing services : The extended marketing mix for services • Challenges facing service providers • Marketing • charities and small businesses • How to create a marketing plan: Gap analysis • Mission statements • Objectives • Strategy • Tactics • Evaluation • Sustainable marketing in the 21st century: Historical perspective • You say social I say societal • Profit • People • Planet • Questions answered Printed Pages: 176. Kogan Page Limited/Viva Books paperback
Bookseller reference : 58421 ISBN : 0749462248 9780749462246
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