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Noel Capon
Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Free Press 2010. Paperback. New. 462 pages. 9.25x6.00x1.25 inches. Free Press paperback
Bookseller reference : x-1451624239 ISBN : 1451624239 9781451624236
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Noel Capon
Key Account Management and Planning : The Comprehensive Handbook for Managing Your Compa
Free Press 2010. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. Free Press paperback
Bookseller reference : G1451624239I4N00 ISBN : 1451624239 9781451624236
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Noel Capon
Key Account Management and Planning : The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
Free Press 2001. Hardcover. Very Good. Disclaimer:May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. Free Press hardcover
Bookseller reference : G074321188XI4N00 ISBN : 074321188X 9780743211888
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Noel Capon
Key Account Management and Planning
Simon & Schuster pp. 482 . Papeback. New. Simon & Schuster unknown
Bookseller reference : 61777327 ISBN : 1451624239 9781451624236
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Noel Capon/ Dave Potter/ Fred Schindler
Managing Global Accounts
Wessex Press 2008. Paperback. New. second edition. 256 pages. 9.20x6.20x0.80 inches. Wessex Press paperback
Bookseller reference : x-0979734436 ISBN : 0979734436 9780979734434
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. unknown
Bookseller reference : 39928923-6 ISBN : 0986402311 9780986402319
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
Used - Good. Used book that is in clean average condition without any missing pages. unknown
Bookseller reference : 52974023-6 ISBN : 0986402311 9780986402319
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NOEL CAPON, SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
USA Edition . New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl & Aramex UPS & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India United states & United Kingdom. Depending on your location and availability. unknown
Bookseller reference : AD 9788126548514 ISBN : 8126548517 9788126548514
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NOEL CAPON ET AL
MANAGING MARKETING: A CONCISE APPROACH
USA Edition . New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl & Aramex UPS & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India United states & United Kingdom. Depending on your location and availability. unknown
Bookseller reference : AD 9788126548521 ISBN : 8126548525 9788126548521
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Noel Capon and Roy Capon
Managing Marketing in the 21st Century. Developing and Implementing the Market Strategy
Wessex Inc. Used - Good. Ships from UK in 48 hours or less usually same day. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library so some stamps and wear but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. Wessex, Inc unknown
Bookseller reference : Z1-L-004-01411 ISBN : 0979734444 9780979734441
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Noel Capon
Managing Marketing in the 21st Century 3rd edition
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
Bookseller reference : 0983330042.G ISBN : 0983330042 9780983330042
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NOEL CAPON, SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
Hardcover. New. Book Condition is in New Hardcover Eastern Economy Edition/Indian Edition textbook with identical content as the US version. May have been Printed in India with cover stating Not for sale in US. Fast shipping through the DHL FedEx Aramex And Delivered In 8-12 Days to all worldwide. hardcover
Bookseller reference : 8324-8126548517 ISBN : 8126548517 9788126548514
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NOEL CAPON ET AL
MANAGING MARKETING: A CONCISE APPROACH
Hardcover. New. Book Condition is in New Hardcover Eastern Economy Edition/Indian Edition textbook with identical content as the US version. May have been Printed in India with cover stating Not for sale in US. Fast shipping through the DHL FedEx Aramex And Delivered In 8-12 Days to all worldwide. hardcover
Bookseller reference : 8324-8126548525 ISBN : 8126548525 9788126548521
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Noel Capon
Managing Marketing in the 21st Century 3rd edition
Wessex Press 2012-08-31. Paperback. Good. Textbook May Have Highlights Notes and/or Underlining BOOK ONLYNO ACCESS CODE NO CD Ships with Emailed Tracking Wessex Press paperback
Bookseller reference : SKU0488501 ISBN : 0983330042 9780983330042
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. unknown
Bookseller reference : 39928923-6 ISBN : 0986402311 9780986402319
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
2016-01-01. Paperback. Good. Textbook May Have Highlights Notes and/or Underlining BOOK ONLY-NO ACCESS CODE NO CD Ships with Tracking paperback
Bookseller reference : SKU0213411 ISBN : 0986402311 9780986402319
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Noel Capon, Siddharth Shekhar Singh
Managing Marketing - An Applied Approach / The Marketing Toolkit Set Of 2 Books
Wiley. Softcover. Brand New. International Edition - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX APO FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS Wiley paperback
Bookseller reference : BWE-INT27255 ISBN : 8126548517 9788126548514
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Noel Capon Et Al
Managing Marketing: A Concise Approach
Wiley. Softcover. Brand New. International Edition - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. No shipping to PO BOX APO FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS Wiley paperback
Bookseller reference : BWE-INT27183 ISBN : 8126548525 9788126548521
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Noel Capon
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
Bookseller reference : 0979734401.G ISBN : 0979734401 9780979734403
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible with all pages included. It may have slight markings and/or highlighting. unknown
Bookseller reference : 0986402311-8-1 ISBN : 0986402311 9780986402319
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NOEL CAPON ET AL
MANAGING MARKETING: A CONCISE APPROACH
WILEY INDIA 2015. Paperback. New. WILEY INDIA paperback
Bookseller reference : Adhya-9788126548521 ISBN : 8126548525 9788126548521
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NOEL CAPON, SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
WILEY INDIA 2014. Paperback. New. WILEY INDIA paperback
Bookseller reference : Adhya-9788126548514 ISBN : 8126548517 9788126548514
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
2016. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. paperback
Bookseller reference : G0986402311I3N00 ISBN : 0986402311 9780986402319
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Noel Capon
MANAGING MARKETING IN 21ST CENTURY-BW
Good. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear such as markings highlighting slight damage to the cover minimal wear to the binding etc. but they will not affect the overall reading experience. unknown
Bookseller reference : 0986402311-11-1 ISBN : 0986402311 9780986402319
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Noel Capon
Managing Marketing in the 21st Century 3rd Edition
Wessex Incorporated 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. Wessex, Incorporated paperback
Bookseller reference : G0983330042I3N00 ISBN : 0983330042 9780983330042
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Noel Capon
Managing Marketing in the 21st Century 3rd Edition
Wessex Incorporated 2012. Paperback. Very Good. Disclaimer:A copy that has been read but remains in excellent condition. Pages are intact and are not marred by notes or highlighting but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks our motto is: Read More Spend Less.Dust jacket quality is not guaranteed. Wessex, Incorporated paperback
Bookseller reference : G0983330042I4N00 ISBN : 0983330042 9780983330042
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NOEL CAPON, SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
New/New. Brand New Paperback International Edition Perfect Condition. Printed in English. Excellent Quality Service and customer satisfaction guaranteed! paperback
Bookseller reference : BIBNN-6791 ISBN : 8126548517 9788126548514
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NOEL CAPON ET AL
MANAGING MARKETING: A CONCISE APPROACH
New/New. Brand New Paperback International Edition Perfect Condition. Printed in English. Excellent Quality Service and customer satisfaction guaranteed! paperback
Bookseller reference : BIBNN-13407 ISBN : 8126548525 9788126548521
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NOEL CAPON, SIDDHARTH SHEKHAR SINGH
MANAGING MARKETING - AN APPLIED APPROACH / THE MARKETING TOOLKIT SET OF 2 BOOKS
WILEY INDIA 2014. Paperback. New. WILEY INDIA paperback
Bookseller reference : Adhya-9788126548514 ISBN : 8126548517 9788126548514
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NOEL CAPON ET AL
MANAGING MARKETING: A CONCISE APPROACH
WILEY INDIA 2015. Paperback. New. WILEY INDIA paperback
Bookseller reference : Adhya-9788126548521 ISBN : 8126548525 9788126548521
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Noel Capon and Roy Capon
Managing Marketing in the 21st Century. Developing and Implementing the Market Strategy
Paperback. Very Good. paperback
Bookseller reference : GOR002967696 ISBN : 0979734444 9780979734441
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Noel Capon
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
Brand: Wessex Press 2008-06-20. Second. paperback. Used: Good. 8.75x1.50x11.25. Buy with confidence. Excellent Customer Service & Return policy. Brand: Wessex Press paperback
Bookseller reference : SONG0979734401 ISBN : 0979734401 9780979734403
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Noel Capon et James M. Hulbert
Marketing Management in the 21st Century
Prentice Hall 2001. Paperback. Very Good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Prentice Hall paperback
Bookseller reference : F-125-333 ISBN : 013915695x 9780139156953
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Noel Capon
Marketing for Latin American Managers in the 21st Century
Hardback. New. hardcover
Bookseller reference : B9781732546967 ISBN : 1732546967 9781732546967
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Noel Capon
Praxishandbuch Key Account-Management Gebundene Ausgabe von Noel Capon
Campus Verlag Auflage: 1 März 2003. Auflage: 1 März 2003. Hardcover 2003. 520 S. m. zahlr. Abb. 235 cm. 228 x 146 x 36 cm. Key-Account-Management Kundenbetreuung Customer Relationschips Kunde Management Vertrieb Marketing Werbung Wettbewerb Vertriebskosten Kundenbetreuungskosten Schlüsselkunden Kundenbindung Vertriebssystem Wirtschaftswissenschaften Columbia-University changeX Der Wettbewerb um die sinkende Zahl der Großfirmen nimmt dramatische Formen an. Doch sich stattdessen auf das Heer an kleineren Kunden zu stützen ist riskant die Belieferung vieler Unternehmen die nur kleine Mengen bestellen ist aufwendig und teuer. "Die Vertriebskosten sind in den letzten Jahren pro Kundenbesuch gestiegen vor allem die Aufwendungen für kleine und mittelgroße Kunden" stellt Noel Capon fest. Der auf Key Account Management spezialisierte Professor für Wirtschaftswissenschaften an der Columbia-University in New York beschreibt in seinem neuen Buch anschaulich unter was für einen enormen Druck das traditionelle Vertriebssystem geraten ist. Der intensive Wettbewerb macht es schwer Kunden ans Unternehmen zu binden. Doch Rückzugsgefechte sind nicht angebracht - Capon empfiehlt stattdessen mit der Entwicklung von Key Account Management-Programmen als einer neuen Form unternehmerischen Lebens gegenzusteuern. Solche gezielten Programme sorgen dafür dass der Kunde eine höhere Aufmerksamkeit bekommt dass intensivere Beziehungen zu ihm aufgebaut werden. Persönliche Kontakte helfen die immer fragilere Kundenbindung zu stabilisieren und eine für beide Seiten positive enge Zusammenarbeit zu verwirklichen. In seinem umfassenden Handbuch erläutert Capon wie man solche Programme plant umsetzt und erfolgreich betreibt. Dabei gilt es einiges zu beachten. Die vielen Fallbeispiele und Checklisten machen das Buch zu einem wertvollen Grundlagenwerk das gleichzeitig gut in der Praxis einsetzbar ist. Capon leitet dazu an die Bedürfnisse des Kunden zu analysieren herauszufinden wer auf Käuferseite die Entscheidungen beeinflusst und aus dem Key Account Management eine Partnerschaft zu machen die für beide Seiten ein Gewinn ist. Sogar eine Hilfestellung zum Aufbau eines Global Key Account Managements gibt er. Die man in Anspruch nehmen sollte - denn wem es nicht gelingt selbst multinational zu agieren der riskiert den Schlüsselkunden auch auf dem heimischen Markt zu verlieren. Ebenfalls praktischIm Anhang seines Handbuchs stellt Capon wichtige Formulare zur Verfügung zum Beispiel zur Berechnung der Kundenbetreuungskosten. cchangeX – Online-Magazin für Wandel in Wirtschaft und Gesellschaft Großkunden sind für Unternehmen von entscheidender Bedeutung. Key-Account-Management bedeutet die differenzierte und individuelle Bearbeitung dieser Kunden. Noel Capon liefert die umfassendste und detaillierteste Beschreibung des Key-Account-Managements und erklärt wie ein Key-Account-Management aufgebaut und am Laufen gehalten wird. Zeitlos wichtig und unverzichtbarDies ist das Handbuch das alle die im Key- Account-Management arbeiten benötigen werden. <br/><br/>Key-Account-Management Kundenbetreuung Customer Relationschips Kunde Management Vertrieb Marketing Werbung Wettbewerb Vertriebskosten Kundenbetreuungskosten Schlüsselkunden Kundenbindung Vertriebssystem Wirtschaftswissenschaften Columbia-University changeX Der Wettbewerb um die sinkende Zahl der Großfirmen nimmt dramatische Formen an. Doch sich stattdessen auf das Heer an kleineren Kunden zu stützen ist riskant die Belieferung vieler Unternehmen die nur kleine Mengen bestellen ist aufwendig und teuer. "Die Vertriebskosten sind in den letzten Jahren pro Kundenbesuch gestiegen vor allem die Aufwendungen für kleine und mittelgroße Kunden" stellt Noel Capon fest. Der auf Key Account Management spezialisierte Professor für Wirtschaftswissenschaften an der Columbia-University in New York beschreibt in seinem neuen Buch anschaulich unter was für einen enormen Druck das traditionelle Vertriebssystem geraten ist. Der intensive Wettbewerb macht es schwer Kunden ans Unternehmen zu binden. Doch Rückzugsgefechte sind nicht angebracht - Capon empfiehlt stattdessen mit der Entwicklung von Key Account Management-Programmen als einer neuen Form unternehmerischen Lebens gegenzusteuern. Solche gezielten Programme sorgen dafür dass der Kunde eine höhere Aufmerksamkeit bekommt dass intensivere Beziehungen zu ihm aufgebaut werden. Persönliche Kontakte helfen die immer fragilere Kundenbindung zu stabilisieren und eine für beide Seiten positive enge Zusammenarbeit zu verwirklichen. In seinem umfassenden Handbuch erläutert Capon wie man solche Programme plant umsetzt und erfolgreich betreibt. Dabei gilt es einiges zu beachten. Die vielen Fallbeispiele und Checklisten machen das Buch zu einem wertvollen Grundlagenwerk das gleichzeitig gut in der Praxis einsetzbar ist. Capon leitet dazu an die Bedürfnisse des Kunden zu analysieren herauszufinden wer auf Käuferseite die Entscheidungen beeinflusst und aus dem Key Account Management eine Partnerschaft zu machen die für beide Seiten ein Gewinn ist. Sogar eine Hilfestellung zum Aufbau eines Global Key Account Managements gibt er. Die man in Anspruch nehmen sollte - denn wem es nicht gelingt selbst multinational zu agieren der riskiert den Schlüsselkunden auch auf dem heimischen Markt zu verlieren. Ebenfalls praktischIm Anhang seines Handbuchs stellt Capon wichtige Formulare zur Verfügung zum Beispiel zur Berechnung der Kundenbetreuungskosten. cchangeX – Online-Magazin für Wandel in Wirtschaft und Gesellschaft Großkunden sind für Unternehmen von entscheidender Bedeutung. Key-Account-Management bedeutet die differenzierte und individuelle Bearbeitung dieser Kunden. Noel Capon liefert die umfassendste und detaillierteste Beschreibung des Key-Account-Managements und erklärt wie ein Key-Account-Management aufgebaut und am Laufen gehalten wird. Zeitlos wichtig und unverzichtbarDies ist das Handbuch das alle die im Key- Account-Management arbeiten benötigen werden. Campus Verlag hardcover
Bookseller reference : BN0498 ISBN : 3593372142 9783593372143
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Noel Capon; Gary S. Tubridy
Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition
Wessex II Inc 2011-01-01. paperback. Good. 5x0x8. Wessex II, Inc paperback
Bookseller reference : 0983330026-3-35681367 ISBN : 0983330026 9780983330028
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Noel Capon
Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
Bookseller reference : 0983330026.G ISBN : 0983330026 9780983330028
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Noel Capon
Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition
Wessex Inc 2011-01-07. paperback. New. 5.90x0.40x8.90. Buy with confidence. Excellent Customer Service & Return policy. Wessex, Inc paperback
Bookseller reference : DADAX0983330026 ISBN : 0983330026 9780983330028
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Noel Capon
Sales Eats First: How Customer-Motivated Sales Organizations Out-Think Out-Offer and Out-Perform the Competition
Wessex Inc 2011-01-07. paperback. Used: Good. 5.90x0.40x8.90. Buy with confidence. Excellent Customer Service & Return policy. Wessex, Inc paperback
Bookseller reference : SONG0983330026 ISBN : 0983330026 9780983330028
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Noel capon
Strategic Account Strategy
new. unknown
Bookseller reference : 30632799-n ISBN : 0983330018 9780983330011
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Noel Capon
The Front Line Sales Manager
Hardback. New. hardcover
Bookseller reference : B9781732546936 ISBN : 1732546932 9781732546936
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Noel Capon
The Marketing of Financial Services: A Book of Cases
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
Bookseller reference : 0131162942.G ISBN : 0131162942 9780131162945
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Noel Capon
The Marketing Mavens
Crown Publishing Group The 2007. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. Crown Publishing Group, The hardcover
Bookseller reference : G0307354091I4N00 ISBN : 0307354091 9780307354099
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Noel Capon
The Marketing Mavens
Crown Business. Hardcover with dust jacket in Very Good to Fine condition there are no stamps writing or marks scuffing on the glossy jacket no tears book itself looks like new except for a small remainder mark on the bottom edge . Very Good. Hardcover. 2007. Crown Business hardcover
Bookseller reference : 42610 ISBN : 0307354091 9780307354099
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Noel Capon
The Virgin Marketer-- 3rd ed.
perfect. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. unknown
Bookseller reference : 0983330077.G ISBN : 0983330077 9780983330073
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Noel Capon
The Virgin Marketer
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
Bookseller reference : 097973441X.G ISBN : 097973441X 9780979734410
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Noel Capon; John U. Farley; Scott Hoenig
Toward an Integrative Explanation of Corporate Financial Performance
Boston Dordrecht London: Kluwer Academic Publications 1996 405 pages. Excellent condition. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Hardcover. Very Good/No Jacket as Issued. Kluwer Academic Publications unknown
Bookseller reference : 170068 ISBN : 0792398319 9780792398318
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Noel Capt JBL. J. B.
Everest - Official Mount Everest Expedition 1924 Postcard.
1924. 1924. paperback. Expedition Postcard stamped 'Best Wishes - J.B.L. Noel. Captain. Mt. Everest Expedition.' bears Mount Everest Expedition stamp and Base Camp postmark VG condition. A most collectable Everest item. This postcard has an interesting history. Climbing Everest is a huge financial undertaking and every climber hopes to recoup at least some of his or her investment after the climb through lectures films pictures or advertising. To do this you need to capture public attention before during and after the climb. In 1924 before the age of television and the Internet it was hard to keep the public's attention focused on people climbing Mt. Everest. To solve this problem Captain John Noel the expedition photographer came up with a unique idea for the time. He publicised the expedition by advertising in a daily newspaper that he would send a unique expedition postcard from Mt. Everest's Tibet Base camp to anyone who sent in their name and address. There was an overwhelming response to his ad and thousands of postcards were sent from Base camp back to England. At the bottom of the postcard he advertised the film he would be producing about the climb - Noel's way of recouping some money. Glacier Books are experienced and professional booksellers. We take pride in offering carefully described books and excellent customer service. paperback
Bookseller reference : 75893
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Noel Caraccio
Secrets and Revenge
Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; N/A paperback
Bookseller reference : ria9781684632022_inp ISBN : 1684632021 9781684632022
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Noel Carboni Greg Parker
Star Vistas
Springer pp. 158 1st Edition . Hardback. New. Springer hardcover
Bookseller reference : 6459679 ISBN : 0387884351 9780387884356
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