Printing

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[COLOUR THEORY -- NEWSPAPER PRINTING INKS].Biblio.com

Cal Ink newspaper colors: including ANPAA-AAAA standard and process colors. Catalog No. 5710.

1950ref. 64391San Francisco West Berkeley & Los Angeles CA: California Ink Co. Inc. ca. 1950. 4to. 6 pp unpaginated. on thick boards w/ metal-comb bindings at gutter margin & upper fore-edge w/ 66 gradated colour swatches organized into 4 columns on two leaves; w/ 63 handy “Tear-off Swatches” showing the Cal Ink colour chart and available for swatches to be torn off and matched w/ all present except for original base piece of “M704” showing that it was a popular colour for Cal Ink clients. Self-printed colour-illustrated boards colour wheel on front cover covers printed & illustrated in colour minor scuffing remnants of old label partially affecting colour wheel slight scuffing edgewear still VG bright copy. First edition thus of this wonderfully printed and inventive colour ink sample catalogue for colour newspaper inks developed specially for the newly introduced American Newspaper Publishers Association & American Association Advertising Agencies colour standards. Prior to their initial studies and reports newspapers were often published with muddy misaligned and very inaccurate colours and formed a committee which by 1951 had produced specific standards on colour inks for comics cartoon strips and colour advertising in newspapers. This catalogue advertises with the California Ink Company’s Process Standard Colours Intermix Colours and finally the Cal Ink Standard R.O.P. Run-of-Paper colours. The section on “Handy Tear-off Swatches” provides an excellent colour chart as well as actual colour samples which could be ordered at the time from California Ink.The firm was founded in 1891 in Los Angeles as a Union Oil Co. subsidiary and moved to San Francisco in 1896 by E.L. Hueter and managed by Lewars b. 1866 who along with others in the company opened the office in their factory at West Berkeley following the 1906 Earthquake & Fire which destroyed their records. In 1919 the company was reincorporated and purchased by Graham Shattuck Reed & Nathan. They developed a white ink for marking bees perfumed ink for use in advertising were main suppliers of pigment colours and varnishes on the West Coast and developed the first “Litho Red” ink made in the U.S.k and developed the first magnetic inks for check imprinting in 1950. No copies located in Worldcat; See: Susan Cerny California Ink Co. Industrial Site 1326-1404 Fourth Street Berkeley CA Berkeley Landmarks 2019. California Ink Co., Inc. hardcover

Zephyr Used & Rare Books · United States$550.00≈ €491.38

[Mexico]: [Newspapers]: [Printing Oddities]Biblio.com

La Sombra de Zaragoza. Periodico Oficial del Estado. Tomo VI. Num. 570

1872ref. 12672San Luis Potosi Mx 1872. 22pp. on a folded folio sheet. An intriguing issue of the San Luis Potosi state newspaper La Sombra de Zaragoza produced in the late-Spring of 1872. The paper was issued at irregular intervals at the time but was most frequently issued as a four-page paper printed on a single large folio sheet. Such is not the case in the present issue. Most of the first two pages of the paper print regulations for brokers working in the plaza of San Luis Potosi including new prohibitions and tariffs. The last part of the last column prints a public notice of an estate auction and an advertisement for the sale of the Velez Printing House. Page two ends with "Imp. del Gobierno." The second leaf is entirely comprised of eight forms of type imposed in quarto format indicating pages 129-136 of some larger work. Further research reveals that this second leaf prints one gathering of a larger pamphlet which appears on the second leaf of several issues in the full run of La Sombra de Zaragoza consulted at the Beinecke Library. The pamphlet is entitled Arancel de Aduanas Maritimas y Fronterizas de los Estados-Unidos Mexicanos published by the authorities of the state of San Luis Potosi. In an instance of historical echo in present times the pamphlet pertains to maritime and border customs tariffs imposed by the Mexican government. The presence of one quarto sheet of a larger pamphlet tacked onto the second leaf of the state newspaper seems to indicate that the Mexican government in San Luis Potosi in the mid-19th century sometimes pre-empted the work of the printers at La Sombra de Zaragoza to produce larger government publications. As such the present issue is at one and the same time an original periodical produced by the press in San Luis Potosi and a handsome example of mid-19th-century Mexican job printing. unknown