3429 resultados
1958ref. 41578Brooklyn NY: Consolidated Lithographing Corp 1958. Near fine. An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Hardcover. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. Consolidated Lithographing Corp unknown books
ref. 9078Besançon: Fabrique de Cadrans Métalliques circa mid 20th century. Hardcover. Very Good. Hardcover. Elaborate salesman's sample book containing over 700 watch faces representing a wide variety of styles and sizes from Besançon France a world center for watch production. One of the most striking salesman's catalogues we've encountered. Oblong 4to. Black cloth boards with 22 stiff leaves to which watch faces are mounted verso only. One or two elements loose. Minor rubbing. Near fine. Fabrique de Cadrans Métalliques hardcover books
1955ref. 29942Washington: U. S. Department of Agriculture. Near Fine. 1955. Broadsheet. An about Fine folded leaf. Leaflet No. 385 issued April 1955; How to protect meat from insects and living pests in your household such as ham or cheese skipper mites red-legged ham beetle and larder beetle. Covers general preventive measures proper storage use of insecticides protection of hams fumigation and the dealings with infested meat; 1 sheet pages . U. S. Department of Agriculture unknown books
1962ref. 72798n.p. 1962. Paperback. Very Good. 47 7 1p. Unbound held together with a fastener in the top of three holes punched along left side. Report No. 22. Focused mainly on the rail transportation segment of the market. paperback books
2001ref. 346142New York: Multicultural Marketing Resources Inc 2001. Pamphlet. 94p. wraps short tear in front wrap otherwise very good condition cover letter and a single issue of Multicultural Marketing News v. 6 no. 4 July/August 2001 laid in. Includes section on marketing to African American Hispanic Asian American and the LGBTQ community. Multicultural Marketing Resources Inc unknown books
1984ref. 145628Los Angeles CA: American Entrepreneurs Association 1984. Hardcover. Very Good. Very good. Three ring binder with tabs. Lightly rubbed along corners and tabs. Pages clean. American Entrepreneurs Association hardcover books
1964ref. List3328Brooklyn New York 1964. Twenty-eight page scrapbook measuring 11 x 14 inches. Containing forty-one photographs measuring 5 x 7 inches and smaller and fifty-eight pieces of ephemera forty-three of which are filled-in entry slips from a contest. Cover with wear and large stain contents generally excellent; overall very good to excellent. The Carpetbaggers is a 1964 film directed by Edward Dmytryk based on the controversial 1961 novel of the same name which was banned in several US cities for its depictions of sexuality and violence.1 Offered here is a scrapbook documenting an unconventional marketing campaign for the film’s New York run at Loew’s Metropolitan Theatre in Downtown Brooklyn. The theater’s conventional marketing tactics included contests flyering spraypainting sidewalks and distributing promotional cards for stores. Less conventional ones included employees reading a gigantic “oversized book” on the subway the “Subway ballyhoo” erecting eight large fake telephone booths and carrying a suitcase reading “I’M ON MY WAY TO SEE THE CARPETBAGGERS AT LOEW’S METROPOLITAN” the “Walking ballyhoo”. The photograph of this last tactic shows a man who at least resembles Adlai Stevenson looking at the suitcase as he walks by; the caption reads: “Let’s start off with a question. . . . IS THERE ANY REASON WHY ADLAI STEVENSON OUR AMBASSADOR TO THE U N. . . . . SHOULD NOT BE ADVISED THAT THE ‘CARPETBAGGERS’ WERE AT THE LOEW’S METROPOLITAN THEATRE.” All thirty-seven of the various tactics are listed in a caption at the end of the scrapbook. The scrapbook also acts as a document of Downtown Brooklyn in 1964 especially its then-bustling shopping area on Fulton Street. Stores include Woolworth’s E.J. Korvette’s Bond’s Bunnie Towne and more. Though mainly department store interiors it also shows in several shots the subway entrances and cars street scenes smaller shops and restaurants and the exterior and lobby of Loew’s Metropolitan. Opened in 1918 the theatre closed in 1996 and re-opened in 2002 as a church. The Carpetbaggers received mixed reviews and its share of controversy particularly for a nude scene which had to be cut from the US release. In response to the controversy actress Carroll Baker who appears in the nude scene told the New York Times that her “children have seen things on the benches of Central Park that have never been shown in movies.”2 Of interest to historians of film and film marketing and of the Downtown Brooklyn neighborhood. 1 Dawn B. Sova “The Carpetbaggers” in Literature Suppressed on Sexual Grounds Facts on File 2006: 39–41. 2 “Hollywood Candor; Carroll Baker Defends Her Nudity in Films” The New York Times June 14 1964 9. unknown books
1991ref. 49433NY: Synergistic Marketing 1991. 8vo pp. 32. Illustrated in color. Leaves set up so that recipes may be removed as index cards not on heavy paper though. Paper wraps. Cover very slightly soiled o/w a VG tight copy. Synergistic Marketing unknown books
1985ref. 145613Los Angeles CA: American Entrepreneurs Association 1985. Hardcover. Very Good. Very good. Three ring binder with tabbed sections. Lightly rubbed at corners and on tabs. Pages clean. American Entrepreneurs Association hardcover books
1939ref. 51054Washington D.C.: GPO 1939. vii 88p. 9 x 11.5 inch wraps somewhat soiled. Works progress administration. GPO unknown books
2000ref. 3405Ellipses Marketing 2000 96 pages 23x16x1cm. 2000. broché. 96 pages.
2009ref. 3957Dunod 2009 304 pages 17 1x22 1x2 7cm. 2009. broché. 304 pages.
1987ref. 8600Eyrolles 1987 173 pages in8. 1987. broché. 173 pages. Ce livre présente une méthode en cinq étapes pour réussir une politique de communication publicitaire et construire une image de marque efficace. Il s'agit d'un guide pratique destiné aux professionnels cherchant à mettre en place des campagnes de communication performantes
2003ref. 8632Kalmbach Pub Co 2003 144 pages 26 6x27x2 1cm. 2003. Reliure Editeur avec jaquette. 144 pages. Ce livre examine l'histoire de la société Lionel Trains à travers l'analyse de son art publicitaire de ses catalogues et de ses annonces sur plusieurs décennies. Il explore comment l'entreprise a adapté ses messages pour vendre des trains-jouets en traversant des périodes comme la Grande Dépression la Seconde Guerre mondiale et l'après-guerre et comment ses campagnes ont contribué aux valeurs culturelles et familiales américaines
1999ref. 9272Ellipses Marketing 1999 96 pages in12. 1999. broché. 96 pages. Les Tusculanes sont une œuvre philosophique de Cicéron qui cherche à établir l'immortalité de l'âme et démontrer que le bonheur ne peut se fonder que sur la vertu. Il s'agit d'un manifeste du stoïcisme où Cicéron aborde des thèmes comme la peur de la mort le contrôle des passions et la valeur pratique de la philosophie comme médecine de l'âme
2019ref. 14630DARGAUD 2019 160 pages 20 6x27 8x2 2cm. 2019. reliure editeur. première édition. 160 pages.
1973ref. 16916ÉDITIONS EYROLLES - LES ÉDITIONS D'ORGANISATION 1973 230 pages in8. 1973. broché. 230 pages. Ouvrage de référence sur la méthodologie de l'étude de marché industriel publié en 1973 par les éditions Eyrolles et Organisation. Adapté en français par G. Schaufelberger et A. Singer il aborde la direction l'organisation et les techniques spécifiques aux études de marché en contexte industriel
1984ref. nf681Entreprise moderne d'Edition Broché 1984 In-8, (24x16 cm), broché, 149 pages, bibliographie ; plats cornés et jaunis, assez bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
1981ref. na829Dunod Université et technique Broché 1981 In-8, (24x15.5 cm), broché, 255 pages, schémas en noir et blanc ; tranches piquées, dos insolé, plats légèrement jaunis, assez bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
1995ref. za701Citroën Plaquette 1995 In-8 (17,5 x 27 cm.), plaquette au dos agrafé, 59 pages, illustrations couleurs in-texte, retour sur les dates qui ont marqué l'histoire de Citroën des années 1920 à 1990 ; menus incidents aux plats, très bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
1994ref. wc1530La Cité des Sciences et de l'Industrie Cartonnage d'éditeur 1994 "In-4 (24.5 x 32 cm.), cartonnage d'éditeur, 141 pages, ouvrage édité dans le cadre de l'exposition ""Emballage"" présentée à la Cité des Sciences et de l'Industrie de la Villette à Paris, ouvrage collectif, commentaires des oeuvres par Claude Faure, nombreuses illustrations couleurs ; coiffes et coins légèrement frottés, plats un peu défraîchis, intérieur frais, bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande."
2005ref. qb1209Académie du Marketing de Réseau Broché 2005 In-8 (15,5 x 23,5 cm.), broché, couverture illustrée, tome 4. L'AMR: les secrets des formateurs et leaders à succès, 60 pages chacun, 2e éditions ; excellent état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
2004ref. nu648Kogan Page Cartonné avec jaquette 2004 In-8 (16 x 24 cm), cartonné avec jaquette, 221 pages, texte en anglais ; bords de la jaquette légèrement frottés, très bon état général. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
1980ref. sd646Rikuyo-Sha Cartonné 1980 In-4 (21,7 x 30,3 cm), cartonné, 397 pages, photographies en couleurs et en noir, texte en japonais, légendes en japonais et en anglais ; quelques petites traces sur les gardes, par ailleurs bel état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
1981ref. sd647Rikuyo-Sha Cartonné 1981 In-4 (21,7 x 30,3 cm), cartonné, 381 pages, photographies en couleurs et en noir, texte en japonais, légendes en japonais et en anglais ; coins frottés, tranches un peu brunies, bon état. Livraison a domicile (La Poste) ou en Mondial Relay sur simple demande.
