Exposition

1940 · réf. 60996 — Portland OR: Sawyer’s Inc. 1940. Two view-master reels. sized 3.5 in. in diameter each w/ 14 colour slides creating 7 stereo images each both preserved in original sleeves from the library of Prof. Marvin Nathan. First edition of these delightful View-Master reels depicting the 1940 Golden Gate International Exposition in day and night in 3-D. Gruber 1903-1965 was the inventor of the View-Master three-dimensional photographs issuing famed works on Chinese Art Mushrooms and many other subjects. Sawyer Photo Service’s developed the View-Master products invented by Gruber beginning in 1939 at the New York World’s Fair. In 1966 after Gruber’s death General Aniline & Film GAF Corp. acquired Sawyer’s and View-Master moved beyond educational products and began heavily marketing more child-friendly subjects. Fisher-Price eventually owned the rights and continued to produce the Gruber-type reels until 2013 when they ceased production. See: Gretchen Gruber View Master: The Biography of William B. Gruber 2014 pp. 316-340. Sawyer’s Inc., unknown