Boisson

1947 · Best.-Nr. 64164 — Washington D.C.: Ice Cream Merchandising Inc. 1947. 4to. 351 1 pp. Double-page title in blue & black text in red & black with 100’s of photo and colour illustrations throughout. Brick-red publisher’s cloth lettered in black & yellow front cover spine minor bumping head & foot of spine slight fraying to corners slight interior age toning still a VG bright copy from the Excelsior Creamery Co. w/ ownership stamp on ffep. First edition of this informative and lavishly illustrated sales and merchandising manual for ice cream and frozen dairy products in the Mid-20th-Century following World War II. Sponsored by the International Association of Ice Cream Manufacturers Hennerich emphasized sales ad campaigns and encouraged training of soda fountain employees using filmstrip/cartoon strip format with sample training scripts. He also emphasized local markets the importance of competent management and improved sales techniques. Over half the book is devoted to the best recipes for ice cream sodas sundaes banana splits freezes floats shakes and more. Of particular interest are specific instructions on post-War upgrading with Mid-Century Modern counters lettering window displays lighting cost controls and adding air conditioning. Ice Cream Merchandising, Inc., hardcover