Epices

Epices — marelibri

A Trip through Spice Land

1920réf. 10932California: Smart & Final Company 1920. Pamphlet. Target Brand Spices. A Trip through Spice Land. Smart & Final Company: California ca.1914-20. 110x180mm brown stiff card wrappers stapled cream paper 24pp. 23 monochrome photogravure illustrations. Near Fine/- faint edgwear TARGET BRAND SPICES A Trip through Spice Land. California : Smart & Final Company undated circa 1914-1920.¹ 110x180mm printed brown stiff card wrappers stapled cream paper 24pp. Illustrated with twenty-three monochrome photographic plates. Wrapper edges very faintly worn. ¶ An uncommon American grocery-trade promotional booklet using a sequence of photographs to trace the cultivation harvesting and preparation of four staple spices: pepper cassia bark Dutch cinnamon mace and nutmeg. The journey proceeds through Tellicherry and Alleppey in India and Padang Harbour Sumatra then part of the Dutch East Indies presenting the landscapes plantations workers and laborious processing methods through which the spices reached the American market. The photographs are particularly interesting for the manner in which they construct an exotic geography of everyday consumption bringing distant producing regions and unfamiliar agricultural practices before the American grocery buyer and consumer. The booklet is remarkably restrained as advertising: there is little overt emphasis on brand price or exclusivity and the promotional message is conveyed instead through provenance visual documentation and an implicit assurance of authenticity. Smart & Final was established in San Francisco in 1914 through the consolidation of several local grocery businesses and subsequently became one of the principal wholesale grocers on the West Coast. The firm was an early adopter of the cash-and-carry model dispensing with the established practice of wholesale delivery and credit.¹ A Trip through Spice Land belongs to this formative period of the company's development and is an unusually tangible example of the educational and promotional literature employed by the American grocery trade. Rare. An attractive piece of commercial ephemera documenting both the early twentieth-century American grocery trade and contemporary efforts to acquaint consumers with the distant origins and production of familiar spices. § Unrecorded. See also OCLC accession #40884650 at Harvard for a similar item published by Nation-Wide Stores Division. ¹ Dated by visual reference to the car pictured at p.19 and the vessel pictured at p.24. Smart & Final Company unknown

Books for Cooks · Australie540,00 $AU≈ 336,32 €

Tennant, Hal; Rockett, Paul and Beverley; Wiseman, Adele; Johnstone, Ken; Bodsworth, Fred; Adams, Jjack; Gray, Grattan; Porter, M.; Metcalfe, R.; Russell, F.; Gardner, R.; Et alMareMagnum

Maclean's - Canada's National Magazine, January (Jan.) 7, 1961: Whistler's Ski Potential / The Richardsons are World Curling Champs (cover photo)

196188 pages. Features: Fantastic fold-out two-panel colour cover photo of the four Richardsons of Regina who are world curling champions; Brief article on how Nanaimo Realty paid its realtors to lose weight - and sales increased!; Nice one-page black and white Volkswagen photo ad entitled "Who backs up the Volkswagen?"; Nice one-page colour photo ad for Florida orange juice shows smiling girl wearing white ear muffs; What Winter Does to Canada - and vice versa; What to wear to a Fashion Opening - photo-illustrated article; Duel in the Kitchen (fiction); The Return of the Winter Carnivals; The Simple Joys of Camping in a Snowdrift; Hockey Isn't As Rough as it Used to Be - Part 1 of Jack Adams' "My 43 Years in Hockey" - photo-illustrated article (with large photo of Howie Meeker pounding a limp Canadien); The Second Splendid Discovery of Spices; How to Gain Entree to the Social Pages; Canada's world champions of Curling - Ernie Richardson and the Richardsons of Regina; Population Explosion on the Ski Slopes; Skier's Dream - two-page colour-photo-illustrated brief article with two maps describe how Franz Wilhelmsen and the Garibaldi Olympic Committee seek to have the massive potential of Whistler Mountain developed for the Winter Olympics of 1968; Best and Worst Movies of 1960; Escape to the Sun - Robert Thomas Allen's road trip from California to Florida; Seagrams ad features colour painting of winter carnival by Henry Simpkins; Large colour ad for Apollo Beach waterfront real estate development near Tampa; Canadian Club colour-photo one-page ad features Walter Gonnason falling into an ice crevasse on Mount Victoria Glacier in Alberta; Why color TV isn't here yet - and when it may be; Colour-photo Coke ad on back cover features skating couple; and more. Discrete six-inch clear archival tape repair to bottom left corner of front cover, otherwise unmmarked with average wear. A quality copy of this great vintage issue. Magazine

RareNonFiction.com · Canada750,00 €

Epices

Epices

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues

Siècle

Langue

Pays du libraire

Photos

Ajouté

Sujets

Catalogues