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réf. 0331409518.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
2009réf. 8966895Harvard Business Press 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item200grams ISBN:9781422129708 Harvard Business Press paperback
1996réf. 43709New York NY John Wiley & Sons 1996. Hardcover First Edition; First Printing indicated. Fine in Fine DJ: Book shows binding square and secure; text clean. DJ unclipped. As New. NOT a Remainder Book-Club or Ex-Library. 8vo. 636pp. Senior Editors: Abbie Griffin George A. Castellion and Ned Anschuetz. Hardback with DJ. The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development NPD professionals the PDMA . This text describes current best practices in NPD and includes contributions from knowledge leaders in academia consulting and industry practice. If you are a CEO COO CTO Marketing Manager Product Manager Product Planner Engineering Manager Project Manager Program Manager or any other professional involved in new product development especially for technically complex products like hardware and software you really need this book. Product Managers should perform the nitty gritty roll-your-sleeves-up: opportunity analysis business case formulation and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately most professionals in such roles have had no formal training beyond an MBA sometimes. The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development business managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products understand value proposition differentiation features vs. benefits uniqueness sustainable competitive advantage the fuzzy front end pipeline management how to plan a new product launch manage a product portfolio and more This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice. John Wiley & Sons, hardcover
réf. 1390948633.Gpaperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
2014réf. 9760793Pearson 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item850grams ISBN:9780273736417 Pearson paperback
1993réf. 3953786Cambridge University Press 1993. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in poor condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item1100grams ISBN:9780521445429 Cambridge University Press hardcover
1997réf. 9478526Edward Elgar Publishing Ltd 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item350grams ISBN:9781852787455 Edward Elgar Publishing Ltd paperback
réf. 0260569186.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
réf. 1491816872.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
2026réf. x-0367539780Taylor & Francis Ltd 2026. Paperback. New. 102 pages. 5.50x0.24x8.50 inches. Taylor & Francis Ltd paperback
2014réf. 3738404Oxford University Press 2014. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item600grams ISBN:9780199684823 Oxford University Press hardcover
1981réf. 18643London: Graham & Trotman 1981. First Edition. . Hardcover. Near Fine. xx245pp. Near fine hardcover. Size: 8vo Graham & Trotman hardcover
1981réf. 8616912Cambridge University Press 1981. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item500grams ISBN:0521230446 Cambridge University Press hardcover
1970réf. 8246496Greenwood Press 1970. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in poor condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item600grams ISBN:0837114969 Greenwood Press hardcover
2009réf. 4344926Palgrave Macmillan 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item550grams ISBN:9780230611726 Palgrave Macmillan hardcover
2004réf. SONG0739107070Lexington Books 2004-04-09. paperback. Used: Good. 6.36x0.46x8.94. Buy with confidence. Excellent Customer Service & Return policy. Lexington Books paperback
2016réf. 9996850Routledge 2016. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item1850grams ISBN:9780765642950 Routledge hardcover
réf. 1330135601.Gpaperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
réf. 1528355474.Gpaperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
réf. 1390527077.Gpaperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
réf. 0262523949.Gpaperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. paperback
2010réf. 451124Basingstoke: Palgrave MacMillan 2010. Hardcover without jacket in good condition: slightly cocked; boards and page block are a little marked with remains of label on rear; nick and crease on lower edge of p.182. Text is clear throughout. Second edition. TS. Hardcover. Good/No Dust Jacket. Used. Palgrave MacMillan Hardcover
1992réf. 469502Greenwich CT USA: JAI PRESS INC. 1992. Hardcover in very good condition. No jacket. HCW. Hardcover. Very Good. Used. JAI PRESS INC. Hardcover
2006réf. 3703715Springer 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item500grams ISBN:9783540374480 Springer paperback
2016réf. 5564244Routledge 2016. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item800grams ISBN:9781138786707 Routledge paperback
