Typographie

1960 · Best.-Nr. 64757 — Portland OR: Portland Linotyping Company 512 NW 17th Ave. ca. 1960. Oblong folio. 14.25 x 10.25 in. iv 2 206 i.e. 250 pp added supplement pages in assorted sections. printed throughout w/ peach-coloured border at lower fore-edge type specimens included throughout with each section divided by thick cardstock divider and thumb tab. Original publisher’s blue buckram 16-ring binder gilt lettering stamped on front cover & spine slight shelfwear NF copy from the library of David Kohl 1946-2025 former art teacher at the Hong Kong International School musician artist and historian. First edition of this exceedingly scarce and massive type font specimen book issued by the Portland Linotyping Company who specialized in commercial trade typesetting for many local Pacific Northwest regional newspapers magazines and job printers. This particular type specimen catalogue was intended to be expanded as per the additional 34 supplement pages and note on colophon specifying “New type faces are being constantly added to our library and when they become available new insert sheets will be printed and distributed to the holders of our specimen books.” Their Linotype Composition faces encompassed Baskerville to Condensed Gothic Garamond to Oldstyle Antique as well as Spartan Book and Times Roman; Monotype Composition included Bodoni Copperplate Gothic Garamond Modern Rockwell Antique and 20th-Century Medium; while the Handset Display typefaces ranged from Aurora Condensed to Bulmer Italic Craw Modern to a series of Gothics as well as Optima Italic P.T. Barnum and more. Through the 1960’s under Ray Sneddon 1926-2017 the company would evolve into Phototypesetting and further into film and computer-based advertising typefaces for PNW designers and ad agencies. Sneddon was recruited out of Canada and in 1958 he became printer owner/operator of Portland Linotyping Company where he remained overseeing the operation until his retirement in 1989. No copies in Worldcat. Portland Linotyping Company, 512 NW 17th Ave., hardcover