Willy

[AUTOMOBILE -- STAR]. [DURANT, William "Willy" C]Biblio.com

Star cars low-cost transportation: salesmen’s hand book.

1926ref. 61673New York & Detroit MI: Durant Motors Inc. April 1 1926. 8vo. 154 pp sections unpaginated others separately paginated. including Retail Order Forms in duplicate on pink & beige-coloured paper with carbons perforated prospect forms. With numerous colour plates black & white photo plates text illustrations. Simulated textured green-brown flexible calf 6-ring binder raised embossed lettering in blind on front cover minor shelfwear rubbing slight age toning faint tidemark to upper fore-edges of a few plates still a VG- copy. First edition of this exceedingly scarce dealership salesmen’s hand book for Durant Motors Star Four Star Six automobiles and commercial vehicles introducing their newly introduced 6-cylinder engine. The Star Six produced 40 horsepower and had a 107-inch wheelbase with models including the Star Six Touring Star Six Sport Coupe Coupe Coach Roadster Landau and Sedan all designed and priced to compete with similar Chevy and Ford Models. Durant Motors was founded in 1921 by William Durant after he lost control of General Motors and in the subsequent years built and sold cars assembled from parts manufactured by other suppliers with the intent of building a company that rivaled GM and Chevrolet. This salesman’s hand book describes and illustrates the Durant “New Star Four” Model F which when introduced in 1925 featured the Continental 35 horsepower engine and was very popular. This salesmen’s book includes specific Retail Order forms detailing the price of car freight financing insurance how to push sales through garage owners cultivate Star Car owners as rolling advertising salesman 129 Star Quality Features over competitor’s automobiles low operating costs and pushing the newly introduced Compound Fleetruck commercial truck vehicles. Along with specifics on the factory sales organization the dealership sign is depicted along with specific instructions on developing service/lubrication schedules with new others. This line-up continued into 1927 but Durant began running into capitalization problems and sold his Flint MI plant to GM and in 1927 sold his Long Island City plant to Ford and suspended the Durant Motor Car production in 1927 although the Star continued to be produced with over 70000 sold in 1927. Sales continued to drop in 1928-1929 and by 1932 ceased production and by 1932 Durant was wiped out by the Great Depression. No copies in Worldcat; See: Pat Foster After Being Ousted from GM Billy Durant Aimed for the Skies Hemmings July 11 2024; John B. Rae The Fabulous Billy Durant Business History Review Vol. 32 No. 3 Autumn 1958 pp. 255-271. Durant Motors, Inc., unknown

Zephyr Used & Rare Books · United States$695.00≈ €619.71

Willy

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