Sueños tp

1940 · ref. 64352 — Asheville NC: Asheville Post Card Co. May 9 1940. Thick oblong 12mo. 5.6 x 3.6 x 2.5 in. 120 pp unpaginated. on thick gray-green paper stock leporello accordion-style format w/ 114 tipped-in sample colour-litho printed postcards many on linen matte finish others printed photos. Typed title label mounted minor shelfwear rubbing pencil markings crossing out the label indicating that they were probably now all out-of-stock originally still a VG exemplar. First edition thus of this salesman sample postcard catalogue portfolio revealing the remarkable range of styles and types of souvenir postcards issued by the Asheville Postcard Co. on the eve of World War II. Many of the view postcards included here depict the Virginia countryside automobile travel automobile camping historic University of Virginia Monticello Skyline Drive homes of James Monroe Woodrow Wilson the Shenandoah River and the Blue Ridge Mountains. Also included are views of typical Mountain Cabins Mountaineer family homes black bears and tobacco fields. Of additional interest are the series of racist stereotypical African-American Cards including watermelon eating “The Darkey Preacher” and African-American sharecropper family featuring “Seven-Up in Dixieland” showing seven children in front of a ramshackle cabin. LeCompte 1890-1970 began as a postcard salesman and souvenir novelties before World War I and by 1921 had partnered with J.L. Widman to set up the Asheville Postcard Co. quickly becoming the largest distributor of postcards south of Washington D.C. and even began shooting many of his own photos and artwork. By the end of the 1930’s he had taken up residence in the historic Biltmore Hotel operating his company in conjunction with the souvenir concessions later. Worldcat locates 1 similar survivor salesman sample w/ different dates UVA; See some of the cards included here residing in the L.C. LeCompte Postcard Collection D.H. Ramsey Library Special Collections Univ. of North Carolina Asheville P77.5. Asheville Post Card Co., unknown