Marketing

1966 · réf. 16845 — Hollywood: Warner Brothers 1966. First Edition. Very good. Single-side 10" 33-RPM vinyl LP record with orange label in original brown paper sleeve. Sleeve edge-worn with old price penned to one side. Plays cleanly. Also includes 4pp. mechanically-reproduced script 8.5" x 11" approx. printed recto only stapled at top left corner. Folded through center with some light edge-wear and creasing. Very good overall. Originally developed as a TV movie CHAMBER OF HORRORS was spiced up for the big screen with additional gore and violence and a marketing campaign focusing on two technical "innovations" — the "Fear Flasher" and the "Horror Horn" both designed to warn the audience of impending violence. Billed as "The year's most startling entertainment innovation!" it nevertheless appears this gimmick never enjoyed widespread or even another use but is an interesting example of the methods studios used to promote their films particularly "B" movies in the post-studio era. The LP includes four versions of the film's radio spots all melodramatically touting the movie's supposed innovations. Unusual and ephemeral. Warner Brothers unknown books