2 822 résultats
réf. 12737303-nnew. unknown
15x15 cm, brochure editoriale, p. (36). Campagna pubblicitaria Pirelli del 1966. I testi di Arrigo Castellani hanno per tema il viaggio e sono stampati al recto delle pagine in contrasto chiaroscuro con le grafiche geometriche di Pino Tovaglia. Assai raro.
1920réf. 19173New York: Standard Slide Corp. ca. 1920. Collection of seven 7 lantern slides hand-colored in transparent dyes on glass. In original tape casings. Well preserved each about near fine. An uncommonly well-preserved and beautiful collection of silent-era movie-house marketing slides ca. 1920. Intended for projection as movie-goers made their way to seats and during intermissions reel changes film repairs and the like the slides are colorfully executed in a striking Deco style. Messages vary from announcements of coming attractions to pleas for quiet children. Slide titles include: "Complete Change of Program Tomorrow" "The Management of This Theatre Will be Glad to Hear from Anyone Who Has a Just Criticism." etc. While slides promoting upcoming attractions produced by movie studios are relatively common in-house slides such as these are decidely more ephemeral. A scarce survival and an attractive relic of the silent-film era and early American cinema. Standard Slide Corp. unknown books
2005réf. __0435168959Heinemann 2005. Multiple copy pack. New. 1st edition. 10.59x7.80x4.29 inches. Heinemann unknown
1980réf. BN573627Encore Editions 1980. 1980. Real Estate Sales Handbook Real Estate Sales Handbook Realtors National Marketing Institute. Encore Editions unknown
1964réf. List3328Brooklyn New York 1964. Twenty-eight page scrapbook measuring 11 x 14 inches. Containing forty-one photographs measuring 5 x 7 inches and smaller and fifty-eight pieces of ephemera forty-three of which are filled-in entry slips from a contest. Cover with wear and large stain contents generally excellent; overall very good to excellent. The Carpetbaggers is a 1964 film directed by Edward Dmytryk based on the controversial 1961 novel of the same name which was banned in several US cities for its depictions of sexuality and violence.1 Offered here is a scrapbook documenting an unconventional marketing campaign for the film’s New York run at Loew’s Metropolitan Theatre in Downtown Brooklyn. The theater’s conventional marketing tactics included contests flyering spraypainting sidewalks and distributing promotional cards for stores. Less conventional ones included employees reading a gigantic “oversized book” on the subway the “Subway ballyhoo” erecting eight large fake telephone booths and carrying a suitcase reading “I’M ON MY WAY TO SEE THE CARPETBAGGERS AT LOEW’S METROPOLITAN” the “Walking ballyhoo”. The photograph of this last tactic shows a man who at least resembles Adlai Stevenson looking at the suitcase as he walks by; the caption reads: “Let’s start off with a question. . . . IS THERE ANY REASON WHY ADLAI STEVENSON OUR AMBASSADOR TO THE U N. . . . . SHOULD NOT BE ADVISED THAT THE ‘CARPETBAGGERS’ WERE AT THE LOEW’S METROPOLITAN THEATRE.” All thirty-seven of the various tactics are listed in a caption at the end of the scrapbook. The scrapbook also acts as a document of Downtown Brooklyn in 1964 especially its then-bustling shopping area on Fulton Street. Stores include Woolworth’s E.J. Korvette’s Bond’s Bunnie Towne and more. Though mainly department store interiors it also shows in several shots the subway entrances and cars street scenes smaller shops and restaurants and the exterior and lobby of Loew’s Metropolitan. Opened in 1918 the theatre closed in 1996 and re-opened in 2002 as a church. The Carpetbaggers received mixed reviews and its share of controversy particularly for a nude scene which had to be cut from the US release. In response to the controversy actress Carroll Baker who appears in the nude scene told the New York Times that her “children have seen things on the benches of Central Park that have never been shown in movies.”2 Of interest to historians of film and film marketing and of the Downtown Brooklyn neighborhood. 1 Dawn B. Sova “The Carpetbaggers” in Literature Suppressed on Sexual Grounds Facts on File 2006: 39–41. 2 “Hollywood Candor; Carroll Baker Defends Her Nudity in Films” The New York Times June 14 1964 9. unknown
255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work. Book
Complete in 4 volumes (i.e. 7 physical volumes): I: xxvii,1047pp., II (in 2 parts): xxxi,1409pp., III (in 2 parts): xxxi,1455pp., IV (in 2 parts): xxxi,1236pp., hardcover (editor's green cloth bindings with gilt lettering, few corners slightly bumped), good condition, [This reference work for art dealing in Great-Britain covers the period 1801-1820, with indexes of paintings, owners and previous owners], rare, total weight: 14kg., S84393
1940réf. 16761Hollywood / New York: Columbia Pictures / Polygraphic Company of America ca. 1940. First Edition. Hardcover. Very good. Folio. 18.5 x 12.25 approx. Metallic gold paper covered boards with titles printed in red and blue. Rubbing to boards. Some light wear at spine ends. Interior bright and sharp. In original brown card mailer worn at edges with moderate damp-staining not effecting book at one end. 50pp. Very good overall. Lavish promotional book of full-bleed and -color lithographed illustrations advertising upcoming programs for Columbia Pictures' 1940-1941 season. Likely distributed to theater owners and clearly produced well in advance of actual production the book contains a disclaimer stating that properties may not be produced precisely as advertised. And indeed most of the films advertised did not make it into theaters or did so with different stars or under different titles. Of the films included 11 appear to be completely unrealized with most of the remaining either produced under different titles with different principals or both. Most of the pictures rely heavily on Columbia's roster of contract players: Cary Grant Loretta Young Melvyn Douglas Jean Arthur etc. Star directors like Charles Vidor also feature prominently. While many of the pictures seem well on their way to production with directors writers and stars attached some seem to be little more than ideas such as Canal Zone or I Joined the Bund with generic titles evoking timely topics. In addition a handful of CBS radio plays are advertised as well including Ellery Queen and Blondie. An uncommon look into film marketing and production at the height of the studio era. Only two holdings in OCLC; especially rare with original mailer. [Columbia Pictures] / (Polygraphic Company of America) hardcover books
L'autrice è laureata in giurisprudenza, ha un master in gestione aziendale ed ha lavorato nell'area marketing di aziende italiane e multinazionali. Copertina leggermente stanca agli angoli, ai margini e alle estremità del dorso; piatto posteriore lievemente macchiato. Pagine salde alla cerniera, con ampio margine, lievemente ingiallite, così come i tagli. Presenti sottolineature, segni a margine del testo e piccole note a matita. Numero pagine 143. USATO
1980réf. 19801ca. 1980s. Five airbrushed paintings on quarter-inch plywood panels each approximately 28" x 20" or slightly larger. One signed to verso. Most likely originally in two contiguous panels in current form when acquired. Each is weathered and often heavily worn about the edges. Overall about good. A striking suite of advertising signage from an airbrush t-shirt artist named Dick Green signed "Dick Green" and "Birdie" on verso of one. Region of origin is unknown though likely Rust Belt given area of acquisition. Mounted metal hinges at outer margins and warnings against tailgating lettered above the illustrations strongly suggest these most likely doubled as rear doors for a trailer. Airbrush t-shirt artists were and continue to be staples of Midwestern and Southern fairs swap meets flea markets car and truck rallies and the like. The panels are undated though style suggests 1980s possibly earlier. Subjects include: a muscle car a hotrod a monster truck three incarnations of the name "Jim" and what we can only describe as a giant parrot piloting a small airplane. A scarce group of vernacular advertising from an obviously skilled practitioner of this quintessential form of lowbrow art. unknown books
réf. Z1-C-086-01308BPP Publishing Ltd. Used - Good. Sticker on cover. Ships from UK in 48 hours or less usually same day. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library so some stamps and wear but in good overall condition. May contain underlining and/or highlighting. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. BPP Publishing Ltd unknown
1985réf. 37669Glen Cove New York U.S.A.: Pbc Intl. New. Hardcover. FREE UPGRADE to Courier/Priority Shipping Upon Request – – IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT - FLAWLESS COPY BRAND NEW PRISTINE NEVER OPENED -- with a bonus offer--; T-Dirmark; Direct Marketing Creative Guild Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing ADVERTISING DIRECT MAIL BUSINESS ECONOMICS . 1985. 0866360069 . Pbc Intl hardcover
1958réf. 41578Brooklyn NY: Consolidated Lithographing Corp 1958. Near fine. An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Hardcover. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. Consolidated Lithographing Corp unknown
1943réf. 15313Brooklyn NY: Consolidated Lithographing Corp. 1943-1958. Hardcover. Near fine. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Consolidated Lithographing Corp. hardcover books
1953réf. 23230London Ontario: McCormick's Limited ca. 1953-1982. Very good . Collection of 175 C prints in various sizes: 1 One hundred and twenty-seven 3.5'' x 5'' photographs. Of these sixteen are set into posterboard displays in groups of four with the remaining 111 photos loose. The majority have only minor edgewear with a small number of loose photos showing small tears or tape to corners. 2 Twenty-four 8.5'' x 11'' prints. Moderate to heavy scuffing at corners; some foxing. 3 Thirteen 3.25 x 7/25 prints. 4 Eleven 5'' x 7'' prints. Also included: Assorted branded ephemera approximately 40 items including: company correspondence safety & sanitation posters brochures stickers three leaflets placards calendars packaging mailing envelopes inter-office memo pad petty cash slips billing and order forms. Very good plus overall with individual exceptions as noted above. Vibrant archive of marketing presentation mailing advertising and sales materials for a wide assortment of primarily candy and other confections from McCormick's Limited and affiliated bakeries - consisting mainly of a colorful collection of 175 original photographs of various McCormick products. The company was established in the 19th century as the McCormick Biscuit and Candy Company and by the years represented in this collection was owned by George Weston Limited producer of Wonder Bread for the Canadian market. Concerned with promotion and publicity from its early years McCormick's was a provider of biscuits to the Dionne Quintuplets a recipient of their youthful endorsements and a donor of sizable royalties to their trust fund. In an included four-page spread from September 1967's THE MERCHANDISER the company proudly notes this connection while advertising its own advertising prowess through the decades: "The brochures are attractive and mouth-watering." Included brochures verify this claim; pictured products range from familiar vintage confections like cherry cordials and Walnut Shorties "WALNUTS make the difference"! to discontinued exotica like Ceylon Mallows Pie Face &" Fat Emma" candy bars a Minneapolis invention of the 1920s all but disappeared by the 1970s now extinct; Golden Humbugs Canada Lozenges and Sea Kings/Roi de la Mer. McCormick also produced accessories edible and otherwise through the Imperial Cone Company represented here by an illustrated leaflet with photos and dimensions of Torch Cones Buddy Waffles Sweetheart Straws etc. The small selection of dated items range from 1953 to 1982 though most materials are undated; the majority of the archive consists of product photographs in vibrant glowing color for use in promotional materials catalogs and store displays. Most of these prints date from the 1960s through the early 1970s with several showcasing 1967 Canadian Centennial packaging. Shut down in the 2000s the abandoned McCormick factory has become a tantalizing attraction to urban explorers. Though a Canadian company there is something of the quintessentially mythic innocent post-war American childhood captured in these indelible primary-color images. Simultaneously a engaging record of this important culinary company and an undeniably nostalgic document. [McCormick's Limited] unknown books
1936réf. ZB445980American Marketing Association 1936. volumes 1-25 lacking vol. 4#4 else an uninterrupted run of complete volumes mostly in softcover ex library good. - If you are reading this this item is actually physically in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties taxes or fees required by recipient's country. Photos available upon request. American Marketing Association paperback
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
réf. 9078Besançon: Fabrique de Cadrans Métalliques circa mid 20th century. Hardcover. Very Good. Oblong 4to. Black cloth boards with 22 stiff leaves to which watch faces are mounted verso only. One or two elements loose. Minor rubbing. Near fine. Elaborate salesman's sample book containing over 700 watch faces representing a wide variety of styles and sizes from Besançon France a world center for watch production. One of the most striking salesman's catalogues we've encountered. Fabrique de Cadrans Métalliques hardcover books
réf. 9078Besançon: Fabrique de Cadrans Métalliques circa mid 20th century. Hardcover. Very Good. Hardcover. Elaborate salesman's sample book containing over 700 watch faces representing a wide variety of styles and sizes from Besançon France a world center for watch production. One of the most striking salesman's catalogues we've encountered. Oblong 4to. Black cloth boards with 22 stiff leaves to which watch faces are mounted verso only. One or two elements loose. Minor rubbing. Near fine. Fabrique de Cadrans Métalliques hardcover
Hardcover Light wear on cover. Pages all clean with no tear and no writings .
