Moda

1922 · ref. 62342 — New York: Edward J. Clode 1922. 12 vols. 12mo. 1184 pp all vols. separately paginated. With 100’s of text illustrations diagrams patterns. Brown cloth-backed cream-coloured softcovers illustrated in brown & brown lettering very slight shelfwear slight soiling to fore-edges still a NF set preserved in the original open case. First edition 2nd printing of this informative and well-illustrated set issued by Woman’s Home Companion intended as a Jazz Age “how-to” instructional sewing and tailoring course to properly instruct young aspiring fashion designers seamstresses and at home housewives how to craft the current Flapper-era fashions. These well-organized volumes include sections on selecting the proper clothes and colours simple stitches making their garments attractive trimmings to add a little extra to underwear; different types of blouses lingerie blouses kimono blouses “Smart” clothes drop waist dresses and the key of pattern making. This course helped to propel the idea of “Flapper Design Fashion” and reflected many of her own innovative artistic and graciously elegant designs. Conover Stadtmiller 1891-1968 was a Los Angeles fashion designer associate fashion editor of Woman’s Home Companion and after marrying noted Kennicott Copper Co. mining engineer Karl Stadtmiller 1893-1934 retired from her career until after her husband’s sudden death. Worldcat locates 4 sets FIT-NY Indiana U MFA Boston Toronto Public. Edward J. Clode, paperback