Moda

1953 · ref. 46793 — New York: McGregor Doniger ca. 1953. Elephant folio. 19 x 28 in colour poster expertly mounted on linen backing with 1.5 in. border around the entire poster NF copy. A wonderfully rendered advertisement which was intended for men’s sportswear and jackets sold by the McGregor-Doniger company as part of their Color of the Hebrides campaign in 1953. The image shows the model dressed in the coat against the backdrop of the Isle of Skye with the bold McGregor company name in tartan colours at the lower fore-edge. The McGregor company was founded in 1921 by David D. Doniger a hat-maker and tailor from Scotland who left the family clothing business to establish himself in the United States. He focused on sportswear clothing that was both comfortable but also with fabrics colours and styles which were chosen to compliment one another. The McGregor line became the epitome of Preppy fashion during the 1940s and are perhaps best remembered for the red Anti-Freeze jacket worn by James Dean in the 1955 Rebel without a cause. McGregor Doniger, hardcover