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[FASHION -- JANTZEN SWIMWEAR SALES CATALOGUE].Biblio.com

Sensational! New 1940 water fabrics made with Lastex Yarn: Jantzen style book and retail sales manual. . . .

1940rif. 64735Portland OR: Jantzen Knitting Mills 1940. 8vo. 32 pp. With colour chart of “Water-Velva” fabrics on inner front cover photo illustrations throughout. Colour-illustrated softcovers updated Jantzen diving girl logo on front cover and illustration of Water-Velva fabric front cover minor rubbing soiling occasional internal pricing & product annotations still a VG copy from the library of Jantzen Co. founder John Adam Zehntbauer 1884-1969 who in 1910 had set up the Portland Knitting Co. with Carl Jantzen and C.R. Zehntbauer later becoming longtime President of the company. First edition of this very rare in-house sales manual and advertising catalogue for Jantzen Swimwear and sportswear line featuring their Lastex Yarn line-up. In the late 1930’s the Jantzen swimwear lineup became synonymous with glamour and beach fashion culture often with designs created and inspired by such movie stars as Loretta Young Joan Blondell Ginger Rogers and Dick Powell for 1-piece and 2-piece Jantzen swimsuits representing Jantzen’s philosophy of flattering the female form. These styles incorporate in this catalogue the development and introduction of the more waterproof elastic Lastex Yarn “Water-Velva” which was blended into the wool rayon cotton and silk blends in order to allow better give and fit to the suits as well as the introduction of the “Molded Fit” bustline suits. The men’s swimwear depicted in this catalogue include the “Half-Hitch Topper” “De Luxe Topper” “Commodore” “Surfer” and others.Jantzen Knitting Mills were founded in 1910 as the Portland Knitting Company and within a few years they were producing a wool suit for rowing teams and then began offering bathing suits in their catalogue. By 1918 the demand for the “Jantzen Suits” had increased so much the company changed their name to the Jantzen Knitting Mills and in 1921 the red Diving Girl logo appeared as part of a national advertising campaign. The Jantzen trademark was purchased by Perry Ellis in 2002. See: Carrie Snyder & Debra Regan Cleveland Jantzen Inc. -- Fashion Designer Encyclopedia; Jantzen Timeline 2016. No copies in Worldcat. Jantzen Knitting Mills, paperback

Zephyr Used & Rare Books · Stati Uniti125,00 USD≈ 111,46 €

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