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[FASHION -- JANTZEN SWIMWEAR SALES CATALOGUE].Biblio.com

1938 Jantzen style book and “how to sell” manual. New Jantzen Wisp-o-weight swimming suits made with Lastex . . . a wisp of weight with pounds of figure control!

1938rif. 64733Portland OR: Jantzen Knitting Mills 1938. 8vo. 28 pp. With 15 colour Jantzen Wisp-o-Weight and Kava Knit fabric samples tipped-in photo illustrations throughout. Colour-illustrated softcovers updated Jantzen diving girl logo on front cover minor rubbing soiling occasional internal annotations still a VG- copy from the library of Jantzen Co. founder John Adam Zehntbauer 1884-1969 who in 1910 had set up the Portland Knitting Co. with Carl Jantzen and C.R. Zehntbauer later becoming longtime President of the company. First edition of this exceedingly scarce in-house sales manual and advertising catalogue for Jantzen Swimwear and sportswear line featuring their “Wisp-o-Weight Lastex” line-up. In the late 1930’s the Jantzen swimwear lineup became synonymous with glamour and beach fashion culture often with designs created and inspired by such movie stars as Loretta Young Joan Blondell Ginger Rogers and Dick Powell for 1-piece and 2-piece Jantzen swimsuits representing Jantzen’s philosophy of flattering the female form. These styles incorporate the introduction of the rubberized yarn known as Lastex which was blended into the wool rayon cotton and silk blends in order to allow better give and fit to the suits as well as the introduction of the “Molded Fit” bustline suits. The men’s swimwear depicted in this catalogue include the “Half-Hitch Topper” “De Luxe Topper” “Streamliner” and more.Jantzen Knitting Mills were founded in 1910 as the Portland Knitting Company and within a few years they were producing a wool suit for rowing teams and then began offering bathing suits in their catalogue. By 1918 the demand for the “Jantzen Suits” had increased so much the company changed their name to the Jantzen Knitting Mills and in 1921 the red Diving Girl logo appeared as part of a national advertising campaign. The Jantzen trademark was purchased by Perry Ellis in 2002. See: Carrie Snyder & Debra Regan Cleveland Jantzen Inc. -- Fashion Designer Encyclopedia; Jantzen Timeline 2016. No copies in Worldcat. Jantzen Knitting Mills, paperback

Zephyr Used & Rare Books · Stati Uniti175,00 USD≈ 156,04 €

[FASHION -- JANTZEN SWIMWEAR SALES CATALOGUE].Biblio.com

Jantzen 1943 swim suit style and retail sales manual. . . .

1943rif. 64738Portland OR: Jantzen Knitting Mills 1943. 8vo. 28 4 pp. With colour chart of “Swim Suit Colors” fabrics on inner front cover photo illustrations throughout centerfold “Swim suit style chart” on yellow-tinted paper. Colour-illustrated softcovers stylish fade-away pin-up cover art by George Petty minor dustsoiling edgewear extensive annotations & corrections still G copy from the library of Jantzen Co. founder John Adam Zehntbauer 1884-1969 who in 1910 had set up the Portland Knitting Co. with Carl Jantzen and C.R. Zehntbauer later becoming longtime President of the company ownership markings on front cover. First edition of this rare in-house sales manual and advertising catalogue for Jantzen Swimwear and sportswear line featuring their War years line-up featuring extended cross-outs and notes by Zehntbauer on which models and sizes were out including typed inventory numbers at rear laid-in. In the 1940’s Jantzen swimwear continued with glamour and beach fashion culture emphasized their built-in Beauty Lift Bras for Small Medium & Large Busts together with their style guide continuing to represent Jantzen’s philosophy of flattering the female form. These styles continue to incorporate in this catalogue the waterproof elastic Lastex Yarn “Water-Velva” which was forced by Wartime rationing to blend mercerized cotton rather than their other blends to continue achieving better give and fit to the suits as well as the introduction of the “Molded Fit” bustline suits. The men’s swimwear depicted in this catalogue include the “Half-Hitch Topper” “De Luxe Topper” “Commodore” “Surfer” and others.Jantzen Knitting Mills were founded in 1910 as the Portland Knitting Company and within a few years they were producing a wool suit for rowing teams and then began offering bathing suits in their catalogue. By 1918 the demand for the “Jantzen Suits” had increased so much the company changed their name to the Jantzen Knitting Mills and in 1921 the red Diving Girl logo appeared as part of a national advertising campaign. The Jantzen trademark was purchased by Perry Ellis in 2002. See: Carrie Snyder & Debra Regan Cleveland Jantzen Inc. -- Fashion Designer Encyclopedia; Jantzen Timeline 2016. No copies in Worldcat. Jantzen Knitting Mills, paperback

Zephyr Used & Rare Books · Stati Uniti175,00 USD≈ 156,04 €

[FASHION -- JANTZEN SWIMWEAR SALES CATALOGUE].Biblio.com

Jantzen new glamour swim suit fabrics made with Lastex Yarn: 1939 style book and “how to sell” manual. . . .

1939rif. 64734Portland OR: Jantzen Knitting Mills 1939. 8vo. 32 pp. With 15 colour Jantzen Lastex Yarn fabric samples tipped-in photo illustrations throughout. Colour-illustrated softcovers updated Jantzen diving girl logo on front cover minor rubbing soiling occasional internal pricing & product annotations still a VG- copy from the library of Jantzen Co. founder John Adam Zehntbauer 1884-1969 who in 1910 had set up the Portland Knitting Co. with Carl Jantzen and C.R. Zehntbauer later becoming longtime President of the company. First edition of this exceedingly scarce in-house sales manual and advertising catalogue for Jantzen Swimwear and sportswear line featuring their “Glamour Fabrics” line-up. In the late 1930’s the Jantzen swimwear lineup became synonymous with glamour and beach fashion culture often with designs created and inspired by such movie stars as Loretta Young Joan Blondell Ginger Rogers and Dick Powell for 1-piece and 2-piece Jantzen swimsuits representing Jantzen’s philosophy of flattering the female form. These styles incorporate the introduction of the rubberized yarn known as Lastex which was blended into the wool rayon cotton and silk blends in order to allow better give and fit to the suits as well as the introduction of the “Molded Fit” bustline suits. The men’s swimwear depicted in this catalogue include the “Half-Hitch Topper” “De Luxe Topper” “Streamliner” and more.Jantzen Knitting Mills were founded in 1910 as the Portland Knitting Company and within a few years they were producing a wool suit for rowing teams and then began offering bathing suits in their catalogue. By 1918 the demand for the “Jantzen Suits” had increased so much the company changed their name to the Jantzen Knitting Mills and in 1921 the red Diving Girl logo appeared as part of a national advertising campaign. The Jantzen trademark was purchased by Perry Ellis in 2002. See: Carrie Snyder & Debra Regan Cleveland Jantzen Inc. -- Fashion Designer Encyclopedia; Jantzen Timeline 2016. No copies in Worldcat. Jantzen Knitting Mills, paperback

Zephyr Used & Rare Books · Stati Uniti175,00 USD≈ 156,04 €

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