Goliath

1932 · réf. 002888 — Bremen: Hansa-Lloyd und Goliath-Werke Borgward & Tecklenborg 1932. Very good. Broadside; oblong 8 1/4 x 11 1/2; thin off-white stock printed in olive green and illustrated with monochrome photographs; a small closed cut to bottom edge; two faint intersecting creases through the middle; green stamp of the company and a small penciled-in note to bottom margin; in very good condition. Carl F. W. Borgward 1890 - 1963 a German engineer and designer began his career in 1921 when he founded the Bremer Kuhlerfabrik Borgward & Co. and began manufacturing car radiators in Bremen. In 1924 his first automotive design was a small three-wheel vehicle the Blitzkarren or "Lightning Cart" which was used by couriers. In 1929 Borgward partnered with Wilhelm Tecklenborg acquired the Bremer Hansa Lloyd Werke a company established in 1905 and already successfully manufacturing light cars and thus co-founded the Borgward Group. Initially developing small trucks the two came up with their first three-wheel passenger car - the Goliath-Pioneer in 1932 - advertised in the current broadside. In the same year the company was renamed Hansa-Lloyd und Goliath-Werke Borgward & Tecklenborg. Although very successful the business had to shift production to military vehicles during the Second World War and in 1944 their Bremen factory was completely obliterated by bombs. Apart from the Goliath-Pioneer the broadside also advertised with specifications and prices the Goliath-Lieferwagen the Goliath-Standard-K the Goliath-Standard-S and the Goliath-Atlas. Hansa-Lloyd und Goliath-Werke Borgward & Tecklenborg unknown books