Varsovie

[SNOW PLOWS -- WARSAW, NEW YORK]. [CARLSON, Clayton Wayne (Photographer).]Biblio.com

An outstanding counter display photo sales catalogue for Champion Berger Rotary Snow Plows sold through Valley Implement Inc. in Warsaw New York in the 1950s. Composed of 20 commercial silver gelatin photographs silver prints of numerous testimonial letters & sales contracts as well as nine printed sales advertising slogans.

1955Best.-Nr. 55725Erskine MN Warsaw NY & Wyoming NY: Erskine Manufacturing Valley Implement Inc. Clayton Carlson ca. 1955-1957. Oblong 4to. 37 leaves unnumbered. all mylar sleeves including 20 silver gelatin photographs sized 8 x 10 in. all preserved in mylar sleeves 1 w/ photographer’s studio stamp on verso 9 printed sales cards on thick paper stock blue lettering sized 8 x 10 in. 8 silver print reproductions of ALS & sales documents. Recent 3-ring binder lettering stamped on front cover NF. This counter display photo catalogue extolled the virtues and advantages of the Champion Berger Rotary Snow Plow developed and produced by Erskine Manufacturing of Minnesota. Founded in 1948 following World War II they were one of the first companies to pioneer and manufacture rotary snow blowers and plows for farm tractors and proved to be an immediate hit. These photos show the rear rotary snow plow fitted to all popular 25 horsepower or more tractors such as Farmall Allis Chalmers Case International Harvester and other tractors. They could be easily installed in minutes rather than hours for front snow plow implements were used with ease with any snow removal job avoided the common problems of more powerful front snow blowers such as bucking and breakage to both tractor & plow and could be easily controlled from the tractor seat. According to contemporary newspaper and trade magazine advertisements as well as the reproduced sales contracts in this group the cost typically ran from $ 300.00 to $ 325.00 for the Champion Berger and the testimonial letters to Valley Implement in upstate New York between Buffalo & Rochester rave about the performance. Carlson 1926-2019 first began as a photographer at 15 years of age and after photographing his first wedding in 1950 ran Carlson’s Studio for 40 years shooting across the surrounding Genesee Wyoming and Orleans Counties of New York. Erskine Manufacturing, Valley Implement, Inc., Clayton Carlson, unknown

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