Editor - Celia B. FisherMareMagnum
Bernays, Edward L.MareMagnum
Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays
1965849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. Bibliographic references: Larson 3, Cole p.27. Book
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