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1969 · réf. 61745 — Portland & Pendleton OR: Pendleton Woolen Mills Feb. 1969. 4to. 9 x 11.25 in. 176 pp sections all separately paginated. on tinted paper illustrations throughout tan coloured printed section dividers thumb tabs at fore-edges. Colour-illustrated softcover post-binder screw at gutter margin 3-ring hole punched as issued minor creasing edgewear minor edgewear to thumb-tabs still a VG copy. First edition thus of this exceedingly scarce wholesaler jobber price list illustrating and presenting Pendleton Woolen Mills Mid-20th-Century fashions for men’s Shirts Light Jackets Robes Accessories Slacks Jackets Outerwear Outdoor Wear Boyswear Sweaters and Knit Shirts. In the 1960’s Pendleton was well-known for their Sir Pendleton shirt line-up of flannels for men including the Board Shirt used at the time by California surfers over a layer of petroleum jelly as an improvised wetsuit in the early days of the surf scene. The Pendletones rock band actually adopted their name in honor of the surf uniform of Pendleton shirts worn over t-shirts with khakis and later changed their name to the Beach Boys featuring Brian Dennis & Carl Wilson Mike Love and Al Jardine. The Worsted Yarns used in Pendleton men’s fashions at the time were tightly twisted and gave them a resilient luster. The company has even recently revived in 2024 the classic Board Shirt first seen in the plaids of the late 1960’s. No copies in Worldcat; See: Iconic Styles Pendleton Woven Issue No. 7 2024. Pendleton Woolen Mills, paperback