Mode

1968 · rif. 61495 — Portland OR: Jantzen Knitting Mills 1968. One giant colour lithograph advertising poster sized 40.5 x 46.5 in. on thick paper stock minor creasing edgewear agewear and couple closed tears w/ repairs still a bright copy now mounted on archival foam core and shrunk-wrapped from the library of Keith Albert Zilk 1927-2020 Korean War Vet Company D 40th Infantry and photographer with Condit Photo Studio and later with Jantzen Swimwear. First edition of this exceedingly scarce promotional swimwear poster for Jantzen produced under the direction of Roger Yost former Jantzen Art Director & Advertising & Marketing Manager designer Byron Ferris and copywriter Homer Groening 1919-1996 for the 1968 season the year after Jantzen had become the NFL’s first apparel licensee. Replacing the iconic “Just wear a smile and a Jantzen” with “Jantzen Speaks Your Language” this poster also sports the revised Jantzen Logo created by Thomas Lincoln who created a sort of condensed Bodoni which did not previously exist and worked with John Pistilli a New York type designer to create the entire alphabet. The swimwear advertising campaign featured such athletes as Frank Gifford Jerry West and Paul Hornung wearing wearing the striped trunks and were also used in 30-minute television biopics created by Portland filmmaker Homer Groening for 120 TV stations. We could find no similar surviving example; See: Trudy Chin Jantzen Collaboration Between Design & Advertising in the Jantzen Bullpen Portland Design History 2020; Ash Horn Homer Groening The Vanguard Cartoonist Filmmaker and Ad Man Who Did it All Portland Design History 2020. Jantzen Knitting Mills, unknown